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Global brand Converse's unique campaign

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Bangalore, 24th October, 2017: Converse is an unconventional street style brand which celebrates the daring spirit of youth. This Diwali Converse is  breaking the stereotype that Converse sneakers cannot be worn with traditional Indian wear. Converse has brought on board few fashion stylists to design 7 different looks with ethnic wear and Converse.  The idea behind this activity is to establish the fact that  everyone and everything goes well with Converse.

Indo-Western and Indian looks blend, and it can be worn by people of all age groups. Converse has come up with the quickest and easiest way for you to style your Diwali looks. Converse shoes go with all the looks, be it Western, Indian or Indo-Western.

Converse is also offering an exciting offer, Buy for Rs.3000 and get a GV worth Rs.1000.

Shibani Mishra, Chief Marketing Officer, Future Lifestyle Fashions, says, “The effort is to create a shift in consumers’ mind space with respect to what Converse can be worn with and we are showing it how it's done by creating looks through a reputed stylists. These looks will be posted on the Converse social media pages inviting fans to create similar looks. Each post will be rewarded with Rs.500 GV. The campaign aims to break the stereotype that Converse blends with  Indian wear when it comes to looks.”

About Converse

Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories and is sold globally by retailers in over 160 countries. Future Lifestyle Fashions hold an exclusive license of Converse in India.

Converse is the authentic street style performance brand which exists to serve the daring spirit of youth.

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