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RSPL Group brings Venus Crème Bar presents “Aapki Khoobsurti Unki Nazar Se” contest to New Delhi

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Invites Young Married couples to rediscover love for each other

New Delhi, October 23, 2017 : Venus Crème Bar, a quality product of RSPL Ltd. invites young married couples in New Delhi to Venus Crème Bar presents “Aapki Khoobsurti Unki Nazar Se” contest. The couples are invited to express and experience their relationship chemistry and in that process rediscover the tenderness and beauty of their marriage.

The contest will engage the participants in various activities as they set out in pursuit of the emotional quotient in their marriage. Divided into three phases it will be spread across three days from the face to face auditions to a grooming session followed by the city specific grand finale where the winning couple will be adjudged.

The event in the city is scheduled for October 29th while the city finale will be held on 05th November, 2017. People are invited to participate and experience this extravagance at The Umrao Hotel, in the city as couples wear their hearts on their sleeves and set the hearts of their lovers fluttering. Being the first destination the contest is all set to bring to light how every marriage has a soft and unique bond that needs to rekindled and nurtured at every stage.

Initiated as a brand property to engage married couples across the 14 cities, this contest will inevitably give the participants an opportunity to reawaken the love in their marriage.

Commenting on the contest, Mr. Rahul Gyanchandani, Joint Managing Director, RSPL Ltd. said, “Venus crème bar is known for its softness and perfect skin care where the best of ingredients come together to give your skin the best of indulgence. Much akin to the brand’s objectives the contest seeks to actively allow married couples to participate and experience the tenderness and vulnerability of being loved and appreciated by their spouses. Being a society that is reserved when it comes to expressing emotions the contest further aims to create an outlet that celebrates the power and impact of expressiveness between couples.  ” 

The underlying strategic goal of this contest is to encourage couples to realize how to strengthen the marital bond and to nurture and cherish it.

The contest has been planned over a 6 months period starting September with on ground activations in Ahemdabad,Rajkot,Nagpur,DelhNcr,Amritsar,Bhopal,Indore,Jabalpur,Raipur,Agra,Lucknow, Varanasi and will involve hordes of couples who will display their chemistry on stage.

The format of the contest includes submission of couple photographs, a story describing the last time they got appreciation from their better half. They will further be shortlisted for a face to face audition followed by a grooming session with experts and a city finale wherein the contestants will be engaged in various activities from walking the ramp to games that will help the panel analyze their chemistry.  Each city will follow the same format which will finally culminate into the main grand finale early next year.

About RSPL: RSPL Group is more than 5500 crore diversified conglomerate, which is committed to several innovations over last 3 decades. The sagacity to weave its business around consumer needs has conferred RSPL Group with a distinct value and identity. Cutting edge technology, operational discipline and a widespread distribution network, have together attributed to enhance RSPL Group and enabled the organization to deliver value to consumers.

Keeping in line with its expansion programme, the company has established detergent manufacturing units in various locations across India to enable the company to fulfill the demand of its products across the country more effectively.

Keeping in view the expanding market of personal & home care products in India, the company has set up a unit in Haridwar for the manufacturing of products like Shampoo, Hair oil, Toothpaste, Moisturiser, Shaving Cream, Liquid Hand Wash, Floor Cleaner, Liquid Detergent and Toilet Cleaner. 

About Venus Crème Bar: Venus is the story of nourishment. A story of perfect skin care where the best of ingredients come together to give your skin the best of indulgence. It also shields your skin from day-to-day pollution that's not in your control and gives your skin the happily ever after it deserves. The brand was launched in 2008 as a bathing solution and very soon got wide acceptance of our consumers. As per our core value we continuously put our efforts to make our product better so it was reinvented in 2014 with a new brand philosophy of 'satisfying a prominent need gap of skin moisturisation in daily life of our consumers'. As the time passed we acknowledged the changing need of consumers through thorough researches and consumer interactions and in 2017 Venus premium moisturising soap became: VENUS CRÈME BAR.

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