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Snapdeal & Mondelez India pledge to Unbox Diwali for Everyday Heroes

This joint initiative aims at reaching 20,000 Heroes this Diwali

Chandigarh, 16 October, 2017: In partnership with Mondelez India, a part of Mondelēz International (NASDAQ: MDLZ),a leading global snacking powerhouse, Snapdeal- India’s leading ecommerce marketplace - has launched an initiative that invites customers to recognize the selfless contributions of “Diwali Heroes”who will be on duty, working round-the-clock, while the country celebrates the festive season with loved ones.  These Diwali heroes include fire personnel, doctors, nurses, policemen, traffic police personnel, etc.

 How it Works
Customers can choose to send a “Cadbury Thank You” Box priced at INR 36 (inclusive of shipping) containing Cadbury’s Celebration Assorted chocolates and a Thank You note for each hero - among doctors and medical personnel, fire personnel, police, traffic police and security personnel. Once the customers have made their contribution, the Thank You boxes are delivered to the various participating departments, hospitals, Fire departments and Police Stations where they are distributed among personnel on duty through the festive season.

Rajnish Wahi, Senior. V.P Corporate Affairs and Communications said, “The response to last year’s #CelebrateDiwaliHeroes campaign was resounding. This year, 100+ contributions towards a total of 1200+ heroes have been clocked in a short span of time. We aim to surpass last year’s goal of 17,000 contributions to touch at least 20,000 lives through this initiative in 2017.  We are thankful to each and every customer who is contributing to this worthy cause.”

Speaking on the partnership, Abhishek Ahluwalia, e-Commerce Lead, Mondelez India said, “We are delighted to associate with Snapdeal for this initiative. For years, Mondelez has stood for bringing joy into people’s lives; and it gives us utmost pride to do the same this year by honouring the efforts of these everyday heroes who work extremely hard to make festive times safe and special for us. With our global vision of strengthening the e-commerce capabilities by 2020, this association with Snapdeal will be a step ahead in creating newer avenues to connect with our consumers.”


About Snapdeal:
Snapdeal’s vision is to create India’s most reliable and frictionless commerce ecosystem that creates life-changing experiences for buyers and sellers. In February 2010, KunalBahl along with Rohit Bansal, started Snapdeal. Today Snapdeal is India’s largest online marketplace, with the widest assortment of 65 million plus products across 1000+ categories from over 125,000 regional, national, and international brands and retailers. With millions of users and more than 300,000 sellers, Snapdeal is the shopping destination for Internet users across the country, delivering to 6000+ cities and towns in India. In its journey till now, Snapdeal has partnered with several global marquee investors and individuals such as SoftBank, BlackRock, Temasek, Foxconn, Alibaba, eBay Inc., Premji  Invest, Intel Capital, Bessemer Venture Partners, Mr. Ratan Tata, among others.

About Mondelez India Foods Private Ltd.
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) is a part of Mondelēz International, a world leader in biscuits, chocolate, gum, candy and powdered beverages. The company in India operates in four categories – chocolate, beverages, biscuits and candy and is chocolate category leader. Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Fuse, Cadbury Gems are some of the company’s chocolate brands in India. The company’s beverage portfolio consists of Bournvita and Tang. Cadbury Oreo & Bournvita Biscuit is a part of its biscuit portfolio and Halls and Choclairs Gold make up its candy portfolio.

Headquartered in Mumbai, Mondelez India Foods Private Limited has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh.