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Zed Black Parfum takes Agarbattis from prayer room to living room with ‘fragrances of the world’

Up the ‘fragrant quotient’ of your home this festive season, with Zed Black Parfum Premium Fragrance Incense

Zed Black Parfum takes Agarbattis from prayer room to living room with ‘fragrances of the world’

Mumbai, 12thOctober 2017: Traditionally, the use of the incense stick has been limited to prayers and religious rituals in Indian household. However, Zed Black Parfum Premium Fragrance Incense, from the house of MDPH which positions itself as an air-care brand, focuses on the fragrance aspect and encourages consumers to see how the product can instantly elevate the fragrant quotient of your home. The brand, derived from ‘fragrances of the world’ draws on the insight that essential oilsused in making various fragrances uplifts aroma of your home and can transform one's mood and emotion instantly. Zed Black Parfum thus paves the way for the humble agarbattis from the prayer room to the living room this festive season.

Zed Black Parfum Premium Fragrance Incense smells like perfume, quite literally. Based on ‘Fragrances of the World’ theme, Zed Black Parfum Series has introduced 4 distinct fragrances, based on famous luxuryperfumes from around the world.This incense sticks can be used for spiritual, meditational or just for feel-good purposes! It can light up any moment and create a mesmerizing aura in your home or office. 

Zed Black’s consistent quality and mesmerizing fragrance has made it a household brand in India. Daily more than 1.5 million retail packs of Zed Black products are being sold in the Indian market Zed Black has always introduced hard to find, best quality products to their customers since 25 years. Recently, MDPH announced MS Dhoni as brand ambassador for their brand Zed Black Agarbatti andfor regional markets, they have Actress Bhagyashree for the West, and Odhia Superstar Barsha Priyadarshini for the East and for North Indian market, Alok Nath as brand ambassadors.

Mr. Anshul Agarwal, Director, MDPH shares, "We have churned out this premium perfume range by taking notes from the global tastes of perfumes, by visiting places across the globe to research at our state-of-the-art manufacturing unit in MP. Our research team which makes thousands of metric tons of perfumes daily incorporated these world fragrances in an agarbatti making it more Indianized and letting everyone bring these rare international fragrances to their homes. This festive season thus we have tried to add some aroma to your loved one's life”

MDPH is the third largest incense stick makers in the country. It has a network of 30 company-operated   depots and 2700+ authorized distributors and its products are available at more than 750000 retail outlets across the country and also available on their online platform.

About MDPH:

From a humble beginning in Indore where the business was established 25 years ago by the first generation, the family-run company, Mysore Deep Perfumery House, is now helmed by the second generation and has a nationwide and indeed international presence in its sector. Zed Black’s parent company, MDPH, was started in year 1992 as a household agarbatti packaging unit. Today, Zed Black is one of the top 3 manufacturers of Agarbatti in India with a focus on growing its core brands across categories.