-     Talented Actor Disha Patani joins the celebration     -

Bengaluru, 15th November 2017: Forevermark, the diamond brand from the De Beers Group of Companies, celebrates its association with C. Krishniah Chetty Jewellers in Bengaluru with their first boutique store that exclusively carries Forevermark diamonds and jewellery.

Gracing the occasion was the talented actress, Disha Patani who stated, “I am truly honoured to be a part of this celebration with Forevermark and C. Krishniah Chetty Jewellers at their first boutique store in India located at the Phoenix Marketcity, Whitefield, Bengaluru. Forevermark diamonds are the most beautiful, rare and responsibly sourced diamonds in the world. Knowing that less than one percent of the world’s diamonds are eligible to be a Forevermark diamond, makes me feel extra special to wear this beautiful piece of jewellery today. Each Forevermark diamond has a unique identification number which is a testimony to its promise. It is truly a privilege to be a part of this celebration.”

Highlighting the partnership Dr C Vinod Hayagriv, Director, C. Krishniah Chetty Jewellers said, “Forevermark offers only the best quality of diamonds to its partners. Our partnership is a testament to our valued customers that only the best diamonds are what we provide at our store. It is an honour to be the first boutique store to carry only Forevermark diamonds in the world.”

Sachin Jain, President, Forevermark India added, “The new boutique store has strengthened our partnership with C. Krishniah Chetty Group. We are proud to have opened the world’s first Forevermark exclusive store with C Krishniah Chetty Jewellers, as the brand has a legacy of 145 years with innovation and ideas that have set it apart. This is a huge milestone for us to achieve along with our trusted partners and we look forward to many more such associations.”

The store houses all the exquisite Forevermark collections including black label, big ideas, exceptional diamonds, closed setting, designer collections, trend collections as well as loose diamonds and diamond jewellery for men. It also has an exclusive crafting service in the store.

At the location, Forevermark has created a black room enclosure where a genuine, natural and untreated 3 carat Forevermark diamond is on display. A special display demonstrates how light passes through this spectacular diamond to showcase its brilliance. The beauty of a Forevermark diamond goes beyond the 4Cs and customers can witness this as the light refracts through the diamond across the room in a multitude of colours making for a stunning visual spectacle. It is truly an unforgettable experience for all the CKC customers in Bangalore.

The store is located at Phoenix Marketcity, LG Floor, Unit No 50, Whitefield. For further information, please call +91 7625035227 or visit


Every Forevermark diamond undergoes a journey of rigorous selection. Our unique inscription is an assurance that every Forevermark diamond meets the exceptional standards of beauty, rarity and is responsibly sourced.


Forevermark goes beyond the standard 4Cs to select diamonds that are genuine, natural and untreated. Assessing the inherent quality of the rough diamonds, Forevermark diamonds are cut and polished by master craftsmen to reveal their ultimate beauty and natural brilliance.


Less than one percent of the world’s diamonds are worthy of the Forevermark inscription.


Each Forevermark diamond is responsibly sourced and embodies our principles of integrity, striving to create opportunities for women and our dedication to protection of the natural world. The inscription is an assurance of the physical integrity of our diamonds throughout their journey, as well as the conscientious integrity with which we run our business.


Each Forevermark diamond is inscribed with an icon and individual number as an assurance that it has met Forevermark’s standards of beauty and rarity and that it is responsibly sourced. The Forevermark inscription is placed on the table facet of a Forevermark diamond. Invisible to the naked eye, the inscription is 1/5000th of a human hair and can only be seen using a special Forevermark viewer available at Authorised Forevermark Jewellers. Authorised Forevermark Jewellers are able to supply a Forevermark Diamond Grading Report to their customers providing an accurate blueprint of the qualities - cut, colour, clarity and caratage - of each Forevermark diamond.  Forevermark is the diamond brand from The De Beers Group of Companies and benefits from over 125 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorised Forevermark Jewellers. For more information and to find your nearest Authorised Forevermark Jeweller go to

About C. Krishniah Chetty Jewellers, Bengaluru

C. Krishniah Chetty Jewellers is a touch of design, wisdom, youth, class & sophistication of a new age jeweller. With a team comprising with an average age that is younger than 30 years, the CKC Group carries forward a 145 year legacy with innovation and ideas that have set it apart. The iconic Bengaluru master jewellers who dealt with the erstwhile British gentry, the Nizam of Hyderabad and several other kingdoms of South and Central India now bring you the newest avatar in jewellery retail. For the first time in this industry, the Group’s newest Touchstone West showroom offers a ‘Jewellery Crafting Studio’ for its exclusive clientele to view jewellery in the making. Taking the first ever stringent transparency test, jewellery will be crafted in a customer’s presence. Fine colours, fine metals, fine diamonds, and fine pearls, C Krishniah Chetty Jewellers will redefine the values of an iconic player. That's a vision the company is working towards.