OPPO unveils new design brand showroom in Bengaluru, India


 Bengaluru 28th November 2017: OPPO, the Selfie Expert & Leader announced the grand opening of its new design brand showroom in Bengaluru, Churchstreet.The new OPPO product showroom has been designed by Sim&Maxon, the China, Beijing-based interior design firm that has combined brand strategy with cutting-edge design to create a unique experience for fans and consumers.

Commenting on the occasion, Mr. Will Yang, Brand Director, OPPO India said, “We are very excited to announce the opening of our new design brand showroom in Bengaluru. Our unique showroom has been designed in a futuristic style and we are positive that it will be appreciated by fans and consumers who come to visit. We will be looking to open many more such design showrooms across India in the coming time”

OPPO unveils new design brand showroom in Bengaluru, India

The new design brand showroom is split into three different zones that each offer different buying journeys. The product&brand show area is placed at the very entrance to the store, to draw people in and really show their technological expertise. The brand experience and interaction space is placed at the second floor, customers can have brand experience, phone test, membership service, cricket game experience, music experience etc. in this area. The Post-Sales area is located at the third floor, ensuring that the customer feels comfortable and well-looked after.

“The customer experience was the central focus of our design, we wanted to create the right blend of engagement and relatable content with just the right amount of brand messaging. Our design concept is based on the consumer’s desire to experience the products and the design atmosphere supports the buying decisions which based on innovation, product, functionality versus price”said Andrew Pih, Managing Director & Partner of Sim & Maxon.

“Simplified to beauty, wholehearted to service as a slogan of this showroom, we want this new design brand showroom to convey the wow factor of what our technology can do, it’s a place where our customers can experience the wonderful technology that is available to them today, along with a glimpse at what’s to come in the future.” said Michael Guo, Retail Manager of OPPO India.

The new showroom highlights OPPO’s product line by using streamline architectural details, clean surfaces and an accent of futuristic style. The use of large areas of aluminium panel on the walls invites the consumer to explore the store and discover the whole range of mobile solutions. The merchandising and digital technology on display invite the customer to explore, test and compare the products on offer. The tone of voice and general atmosphere are simple, straightforward, and positive, making it an intuitive. The big screen is placed so that is visible to attract an attention of people in the pedestrian street outside the store. At the same time, consumers can engage with and learn about the technology behind key products through this screen and that is present throughout the showroom. The brand also gave away gift boxes worth Rs 899 to customers who got 150 plus likes on social media for posts about the OPPO showroom on the day of the launch.

OPPO recently launched its FHD+ full screen display model in India, featuring the ground-breaking A.I. Beauty technology on 9th November. The OPPO F5 comes installed with a 20MP front camera with an ultra-sensitive F2.0 aperture and 1/2.8” sensor. Both features allow the camera to gain more information to produce better images with less noise in low light conditions. The front-camera portrait mode also applies a Bokeh effect to the background, creating better gradation and making you the focus of the selfie shot, every time.And for the rear camera, the 16MP rear camera is excellent for all day and night shots. Along with the F1.8 aperture in the back camera also performs brilliantly for brighter and more precise shots in darker settings.

After the successful launch of OPPO F5(Gold and Black Edition), the company will launch two other models, the F5 6GB edition INR 24,990 (Red and Black Edition) and the F5 Youth (Black and Gold Edition) to give OPPO fans and the youth more choices to suit their needs. These two variants will be available in December.