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Airtel digital TV launches India’s first 24*7 fitness channel - ‘Fitness Studio’


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Partners JOP Network for the best of content including exclusive programmes
by popular fitness icons like Shilpa Shetty Kundra and Yuvraj Singh

Airtel digital TV launches India’s first 24*7 fitness channel - ‘Fitness Studio’
Customers can now watch specially curated premium quality fitness content at just Rs 45/month

New Delhi, January 24, 2017: Airtel Digital TV, the DTH arm of Bharti Airtel (Airtel), today announced the launch of the first-of-its-kind 24*7 fitness channel in India - the ‘Fitness Studio’. Introduced in partnership with content expert JOP Network, ‘Fitness Studio’ is a one stop destination for all fitness needs with the best of Pilates, high intensity workout, kick boxing, dance workout, power yoga, diet programmes and much more. The channel will be available exclusively to Airtel digital TV customers and will offer customized content basis specific time and requirements of the day which customers can access from within the comfort of their homes at a highly affordable price of just Rs 45 per month.

Fitness Studio will offer a complete, holistic fitness regime structured by some of the best experts in the India and Internationally and exclusively curated content from the best of fitness icons including Shilpa Shetty Kundra, Yuvraj Singh, Laura Plumb, Rochie Rana and many more. The channel will also help customers to adopt a healthy lifestyle with its new age food recipes and tips on nutritious food intake.

S.Sriram, CMO – Airtel digital TV said, “We are passionate about our customers and are constantly innovating to find newer ways to enrich their lives. Fitness Studio is a result of this endeavor and is designed to address our customer’s fitness needs by offering them premium content at a nominal cost. We invite everyone to make the most of the channel to make healthier choices in their life.”
Urvi Agarwal - Director, JOP Network Pvt Ltd, said “We are glad to launch Fitness Studio in partnership with Airtel digital TV. Fitness is paramount for a healthy life. We have curated the content with this mind and aim to inspire everyone to adapt a healthy lifestyle. With premium fitness content including aerobics, yoga, Pilates, zumba, high intensity training to nutrition and celeb tips, the service is a 360 degree fitness guide for customers across all age groups.”

The channel is available only on Airtel digital TV and will be broadcast on channel number 103. Airtel digital TV customers can give a missed call to 81300-81302 or SMS ADD FITME to 54325 to activate the service. To know more details, customers can also log on to: www.airtel.in/digital-tv

About Airtel digital TV
Airtel digital TV is a leading national DTH service provider offering MPEG4 & DVBS2 – currently the most advanced digital broadcasting technologies available in the world. The company offers both standard and high definition (HD) digital TV services with 3D capabilities and Dolby surround sound and is backed by a 24X7 customer care. With 639 channels & services including 73 HD channels, 5 international channels and 4 interactive services, Airtel Digital TV has introduced many firsts to the segment including the Internet TV, universal remote, several unique interactive applications, multi lingual EPG, and integrated anytime, anywhere recording through mobile and web. Airtel Digital TV has over 13.9 million customers as on December 2017. To know more please visit, www.airtel.in/digital-tv

About JOP Network Pvt Ltd 
JOP Network is a young dynamic company, which is an arm of North India’s leading real estate company JOP International Itd. The company from its inception is driven to provide quality wellness and fitness content to its partners. Working with some of the largest names in the industry both in India and internationally, the company has become a name to recon with in content production in this space. The company runs a wellness channel: LifeMantra on some of the world’s foremost tech and media platforms in USA & Canada, Australia, Middle East and more. The company is also engaged in individual show distribution of its vast library of content to premium satellite channels such a Discovery in the Middle East, Gaiam in the USA, FOX Network etc. Having tied up with many content providers in India and globally in this space, the company is slowly developing its strength in this domain.



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