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BYJU’S and Cadbury Bournvita announce ‘Bournvita Scholar’ Contest


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Bengaluru, 08 February, 2018:  BYJU’S, India’s largest Ed-tech company and the most loved personalized K-12 app in the country has partnered with Cadbury Bournvita, one of India’s much loved  Health Drink brands, to announce the launch of ‘Bournvita Scholar’ contest. On the purchase of the promotional 500g pack of Cadbury Bournvita, students can now experience & benefit from the BYJU’S way of learning completely free for one whole month.

BYJU’S and Cadbury Bournvita announce ‘Bournvita Scholar’ Contest


Students who register on BYJU’S - The Learning App using the Bournvita code between February 1 and March 31, 2018 will also be eligible to participate in the ‘Bournvita Scholar’ contest. This contest will be in the form of a 60 minute online aptitude test. The link for this test will be shared with the students on their registered email ID. Top 200 students from all over India will win subscriptions to BYJU’S learning programs for one complete academic year.

This two-month long campaign is in-line with the upcoming final exams, a time when students across grades chalk out their practice routines & get set for their final exam preparations. BYJU’S Learning programs are focused on conceptual clarity and a thorough understanding of every topic rather than rote memorization. Using data science and Technology the latest versions of the app personalises learning so that every student can learn at their pace and style. This association will help students be better prepared for their exams, and reduce stress and anxiety.  Students can access the BYJU’S learning programs for free (for one month) simply by downloading the app and applying the code to access the free course.

This campaign was launched nationally with this TVC

Mrinal Mohit, Chief Operating Officer, BYJU’S – The Learning App, said, “At BYJU’S our core focus is to help children learn better and we are thrilled to partner with Cadbury Bournvita for this initiative. Cadbury Bournvita is a household name that provides children with essential nutrients to help in their mental and physical development in the crucial years of growth. Assisting with children's learning, BYJU’S instils a curiosity to learn in children that can define how they learn throughout their lives. With both partners aiming at helping with the development of children, the ‘Bournvita Scholar’ initiative will push forward the importance of letting children grow on their own and become self-learners."
Amit Shah, Associate Director – Marketing (Gum, Candy and Beverages), Mondelez India, said, “We are excited to partner with BYJU’S and believe that students will benefit immensely from this initiative. Cadbury Bournvita has always highlighted the importance of learning as compared to marks, through our various awards winning ‘Tayyari Jeet Ki’ communication. We realize that the exam season manifests a lot of stress and anxiety; therefore, by giving our consumers an opportunity to learn comprehensively through the BYJU’S app we will help ease their exam pressure.”

About BYJU’S:

BYJU’S is India’s largest Ed-tech company and the creator of India’s largest K-12 learning app which offers highly adaptive, engaging and effective learning programs for students in classes 4-12 (K-12) and competitive exams like JEE, NEET, CAT, IAS, GRE and GMAT.
Launched in 2015, BYJU’s has become the most loved and preferred education app for students across age groups with 12 million users and 7,00,000 annual paid subscriptions. With an average time of 51 minutes being spent by a student on the app every day from 3000 cities and towns, the BYJU’S app is making learning enjoyable and effective. Annual renewal rates are as high as 90%.
Delivering world class learning experience, BYJU’S is making learning contextual and visual, and not just theoretical. The learning app is paving the way for new-age, geography-agnostic learning tools that sit at the cross section of mobile, interactive content and adaptive learning methodologies. To know more about the company, please download the app (Available in Play Store & App store) or visit us at https://byjus.com/

About Mondelez India Foods Private Limited:

Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) is a part of Mondelēz International, a world leader in biscuits, chocolate, gum, candy and powdered beverages. The company in India operates in four categories – chocolate, beverages, biscuits and candy and is chocolate category leader. Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Fuse, Cadbury Gems are some of the company’s chocolate brands in India. The company’s beverage portfolio consists of Bournvita and Tang. Cadbury Oreo & Bournvita Biscuit is a part of its biscuit portfolio and Halls and Choclairs Gold make up its candy portfolio.

Headquartered in Mumbai, Mondelez India Foods Private Limited has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh.




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