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V-GUARD UNVEILS NEW BRAND IDENTITY


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·         The new logo and brand philosophy highlights 40-year-old V-Guard Industries’ endeavor  in becoming a next generation, smart, technology driven organization that promises to enrich lives with thoughtful products

·         Demonstrates the product line which has already starting living the new vision of the brand - Intelligent water heaters, smart inverters, smart fans with LED light that can be controlled through an app on the phone, etc. are among the slew of next gen products that symbolizes the company’s renewed focus and drive on creating smart products for a smart tomorrow

Bangalore, February 08, 2018: V-Guard Industries Limited today unveiled its new identity and  announced its new vision for the brand. The new identity that marks the evolution of the 40-year-old company into a new-generation, technology driven smart organization. V-Guard has embarked on a journey to create thoughtful products that will impact the lives of its consumers in an intelligent way and the new brand identity and logo are testimony to the company’s commitment in this endeavor.

As part of the brand evolution, the company unveiled a new logo in a sleek black and royal gold colours cueing modernity and premium values. It has also transformed its key symbol, the kangaroo into a more agile, contemporary entity that embodies innovation and progressiveness. The brand also unveiled the new tag line, ‘Bring Home A Better Tomorrow’ aligning to the promise of delivering thoughtful products and experiences to its consumers, for a better tomorrow.

Commenting on the new journey, Mithun Chittilappilly, Managing Director, V-Guard Industries Ltd, said, “They say life begins at 40 and at V-Guard it certainly does.  And to live that, we have decided to re-invent ourselves completely. We are not just thinking up the next innovation. We are constantly seeking to understand human life and its relationship with tools and appliances. And then to evolve a seamless experience with thoughtfully engineered products in our quest to enriching consumer lives. We took a conscious call to go beyond not just being a trustworthy, reliable, honest brand but  to also evolve into a thoughtful, inspiring and dynamic trendsetter. The new identity reinforces the new age values that we would want to imbibe in our endevour to create thoughtfully smart and technologically intuitive products for our discerning consumers”

Ramachandran V, Director & COO, V-Guard Industries Ltd, said, “V-Guard today has evolved into a healthy pan Indian consumer brand and business, emerging as one of the potential leaders in our space. We are now laying the foundation for the next stage of growth. We will position ourselves to competitively benefit from developments in consumer, market and technology space so that we can thrive another 40 years and well beyond.  A beginning in this direction is already made through our launches in AC stabilizer (design leadership) , Verano (IoT enabled geysers) and our range of Smart Inverters a market leading digital product that transforms a non-speaking device into a potentially high engagement product and more that will follow. The scope of what we offer through these products will demonstrate that we can deliver market leading products with superior and exciting features to delight the taste palette of our ever expanding consumer base.”

Nandagopal Nair, Vice President, Corporate Communication, V-Guard Industries Ltd, added, ‘‘When we started this exercise a few years back we decided that the new identity that we create will not be a cosmetic change but will be built on certain new age values that the brand wanted to imbibe in alignment with the changing consumer landscape and of course in synch with the vision for the brand going into the future. Creation of the identity was just the start point. We then worked on the creation of a new design language system. How it enveloped over packaging, retail, various touch points internally and our work space environment has been exhilarating to say the least. We will now be unleashing a 360-degree integrated marketing communications shortly to drive the message forward “

In a true testimony to the brand’s new vision of creating thoughtful products that will create meaningful experiences for consumers, V-Guard showcased its range of smart products like the Intelligent Water Heaters , Smart Inverters and Smart Fans with LED light at the press conference.

The smart water heater named Verano is a first-of-its-kind product. From anywhere in the world wherever you are the water heater can be switched off or on. Also equipped with an  Intelligent Scheduler while the Temperature Alert sends notification to your connected  smartphone on reaching the set temperature. Staying true to its smart water heater tag, it sends Energy consumption notifications to the customer apart from alerting the customer if the water heater is running dry and cuts off power supply immediately.

V-Guard also showcased its Smart Inverters. . Using smart technology to drive a connected world, all you need to do is download the V-Guard Smart Inverter  app and get going. It allows consumers to turn it on/ off, know the Inverter battery usage & back up, control the performance levels basis the appliances you want to use, Run high-intensity appliances like iron, coffee maker, grinder, toaster/roti maker, hair dryer and more on lower capacity inverter models for short spurts of time during emergencies, apart from enabling a super charge mode to ensure longer back up during emergency situations.         

V-Guard will also be launching its Smart Fans this summer, Imagina, which will come with LED lights in a million combinations that can suit your taste and mood, it is also equipped with a unique Breeze mode that will transform your living room to a seashore like experience, A sleek new AC stabilizer that has become the benchmark in the category & has brought alive thoughtfulness in design has been launched too.

The new vision will continue to drive more technologically advanced products, which are embedded with the Internet of Things (IoTs), enabling a connected world. V-Guard will continue to drive focus on the smart home solutions space and become a benchmark for innovation, design and performance in the categories that it operates to deliver smart living. The brand has embarked on a series of transformational exercises and quality-first processes within the organization as well so as to serve customers better. V-Guard is delivering on its new vision through an expansive network of over 500 distributors, 200 service centers, 5500 direct dealers and 20,000 retailers.



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