ScoopWhoop launches an exclusive womenswear collection for the ‘Unsanskaari’ Indian Woman




New Delhi May 29, 2018, India’s youngest and fastest growing media brand, ScoopWhoop, has always stood up for the bold, free-spirited Indian woman, supporting her as she overcomes ‘log kya kahenge’ and other societal drama, to reach her true potential. In keeping with that tradition, ScoopWhoop Shop’s new womenswear collection is a well-deserved tribute to the ‘unsanskaari’ Indian woman.

ScoopWhoop launches an exclusive womenswear collection for the ‘Unsanskaari’ Indian Woman

The collection features ScoopWhoop’s iconic ‘Kaafi Feminist’ and ‘Kaafi Liberal’ designs in a wider range of silhouettes.

The bold yet quirky taglines are a salute to the unbreakable spirit of the woman who doesn’t give a damn to all the things holding her back.

Designs featuring feminist icons like Frida Kahlo and Kaali make a bold statement without trying too hard.

 “Our womenswear collection has been specially crafted for the bold, beautiful, and daring women of today. It’s for those who are not afraid to make a noise for the right reasons." says Sriparna Tikekar, Co-Founder
This collection truly resonates with everything the badass woman of today stands for. Here’s to the fighter, the oddball, the unsanskaari one, who dares to break the rules and makes her own sanskaars rather than following ones she’s not okay with.
ScoopWhoop’s Unsanskaari collection is up for grabs at their online Shop:

About ScoopWhoop Shop:
Browse through a collection of vibrant, quirky products that have zero fucks to give. Just like you. Whether you're a 90s kid, a feminist, an animal lover, a people hater or just a lazy bugger, you'll find something tailored just for you at the ScoopWhoop Shop.

About ScoopWhoop:
Founded in 2013, ScoopWhoop is India's most engaging youth media platform for news & entertainment largely appealing to the 16 - 35 age group, India's millennials. The platform drives 30 million unique active users, 250 million video views and over 400 million content views across channels per month. ScoopWhoop is the fastest growing digital media company in India and its content is consumed widely across the country.

Apart from the flagship portal, ScoopWhoop, the company has multiple properties that include GazabPost (ScoopWhoop’s Hindi publication), VagaBomb (a go-to publication for the modern Indian woman), OK Tested (a youth-oriented channel for challenges, ties and other game shows) and Unscripted (a video platform for interesting and untold original stories from around India). ScoopWhoop also has an online Shop with quirky and fun merchandise that are worth checking out.