Targus bags Green Good Design Award 2018 for Balance Ecosmart Backpack



The Laptop Case is Recognized for its Excellence in Design and Promoting Sustainability

Mumbai, India – May 29, 2018 – Targus®, a leader in laptop cases and mobile computing accessories, announced today that its 15.6” Balance™ EcoSmart® Checkpoint-Friendly Backpack was named a Green Good Design 2018 Awards Honoree in the Green Product/Graphic Design category.

“It’s truly an honor to be recognized with a Green Good Design Award for our Balance EcoSmart Backpack. Our global team is continuously innovating and is proud to design products that make a positive impact for both our users and the environment,” says Demetrius Romanos, Vice President of Global Design and Product Management at Targus. “Our holistically approached balance backpack aims to better lives in every way, through organization, ergonomically designed shoulder straps, and eco-conscious manufacturing methods. Creating textiles from plastic waste enables us to use 70% recycled materials, creating a user-focused case that provides protection, comfort, and sustainability for the modern professional.”

Woven from recycled water bottles, the Balance EcoSmart Backpack’s fabric is PVC-free, its hardware is nickel-free, and its zipper pulls are recyclable. The case also features Targus’ innovative SafePort® Sling Plus protection system that suspends the laptop in case of drops, its patented checkpoint-friendly design that helps users zoom through TSA airport screenings with the laptop safely inside, and a certified ergonomist-approved design.

The Balance Backpack is Targus’ newest case in its EcoSmart collection – an assortment of eco-friendly laptop backpacks and briefcases designed with earth-sensitive material choices that save energy and reduce pollution during production. 

Green Good Design Awards are granted by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies across 5 categories to individuals, organizations, and institutions that have forwarded exceptional thinking and inspired greater progress toward a more healthier and more sustainable universe.