Indian Dietetic Association (IDA) Mumbai chapter, supported by PFNDAI, announce ‘The Protein Week 2018’

A running initiative aimed at building awareness around muscle health with the relevance of protein
71% Indians across 8 cities have poor muscle health, says Inbody study in association with IPSOS
68% Indians have lower body protein content than required levels, leading to poor muscle health finds study

Chennai 24th July 2018: Indian Dietetic Association (IDA), Mumbai Chapter announced the annual Protein initiative The Protein Week 2018 (24-30th July), supported by Protein Foods Nutrition Development Association of India (PFNDAI). This is a running initiative since 2017 to educate consumers about the importance of protein, a nutrient which is integral to our general health and well-being; impacting every life stage. The Protein Week is a platform that focuses on the importance of Protein and its impact on our daily lives.

In 2017, a study conducted by IMRB, a premier market research agency, had thrown up some alarming data on the protein intake and awareness among Indians. According to the study, 93% of Indians are unaware of their ideal protein requirement and Indian vegetarian diets are worst affected with 84% being deficient in protein while 65% of Indian non-vegetarian diets too deficient in protein.

Commenting on the initiative Ms. Naaznin Husein, President, Indian Dietetic Association (IDA), Mumbai Chapter & Director, "FREEDOM"- Lifestyle Management Centre said, “Last year IDA Delhi chapter and PFNDAI launched The Protein Week as an initiative to spread awareness about the importance of protein. A recent study conducted by Inbody has revealed that over 70% of Indian adults have poor muscle health characterized by lower muscle mass and body protein content. Low intake of protein and sedentary lifestyle are some of the reasons for this. This is alarming, as poor muscle health could lead to impaired muscle function, fatigue and poor metabolic health. Adequate protein intake and exercise would help maintain good muscle health.”

“We are happy to bring the second edition of this unique initiative aimed at generating awareness about Protein. We believe that it is the time that the discussion about protein moves beyond gyms and sports and is brought to mainstream by making it relevant for every person who wants to lead a healthy lifestyle. The need is to have clear understanding about the importance and requirement of protein in terms of quality as well as quantity in daily diet (ICMR recommended dietary allowance for Indians 2010 is 1 gram per kg of body weight).”
Commenting on the support Dr. Pai, Executive Director, PFNDAI added, “We are delighted to support this initiative again with IDA. Through this initiative the intent is to create a public education campaign that raises cognizance about protein and its importance in daily lives. In today’s busy lifestyle, inadequate/deficient intake of protein is a concern which needs to be addressed at an individual level. Therefore, it is important to disseminate the message about protein to everyone so that people can take steps to improve the protein intake and adopt an active lifestyle. The idea is to generate dialogue around Protein so that a lot of misconceptions surrounding it are cleared, paving way for better life choices for people”.

The results from the InBody study clearly suggest Indian adults have poor muscle mass. Diets deficient in protein could be one of the factors affecting poor muscle health. There is urgent need to spread awareness about importance of adequate protein intake and its relevance in health and day-to-day life.