TVS TYRES launches new TVC campaign ‘#Heavytested’




Chandigarh, 23rd July 2018: TVS TYRES, one of India’s largest manufacturers & exporters of Two & Three wheeler tyres and Off-Highway Tyres announced today the launch of ‘#Heavytested’ advertising campaign. The campaign underlines TVS TYRES’s assurance on Lifetime Warranty to their customers.

TVS TYRES launches new TVC campaign ‘#Heavytested’


The campaign builds upon ‘Durability’ and further strengthens it by highlighting the rigorous testing that each tyre undergoes. The ‘#Heavytested’ set of films showcases how tyres are tested to ensure highest quality standard. Each film brings to focus, the hard and rugged testing conditions the products go through. 
 
The TV campaign is live with a set of 3 commercials in different languages on major television channels across India.  Lead media for this campaign are TV, Outdoor and Digital media.

Commenting on the new TVC launch Mr. P. Vijayaraghavan, Director, TVS Srichakra Ltd, said, “Our communication this time has taken a fresh approach wherein we are highlighting our products’ high quality standards. Through the advertising campaign, we want to take our customer connect to the next level and appeal to a wider audience.” 

Campaign Summary:
Campaign elements: TVC, Outdoor & Digital
Creative Agency: Rediffusion Y&R Chennai
Working title of film:  #Heavytesed campaign
Duration: 30 seconds+edits
Campaign breaks as of: 21 July 

Link: https://www.youtube.com/watch?v=Bk7YkUqa1Ow
 

About TVS Srichakra: TVS Srichakra Ltd is the leading manufacturer of Two & Three Wheeler tyres and Off-Highway tyres and is part of the TVS Group, which is the largest Auto Ancillary Group in India, with a turnover of over USD 7 Billion. Incorporated in 1982 the company manufactures and markets its products under the ‘TVS TYRES’ and ‘EUROGRIP’ brands. The company rolls out over 2.5 million tyres every month out of its two units located in Madurai (Tamil Nadu) and Pantnagar (Uttarakhand). The company enjoys the highest market share amongst Two Wheeler manufacturers in India and has a vast nationwide distribution and dealership network to cater to the After Market demand. Apart from two wheeler and three-wheeler tyres, the company also produces a wide range of Off-Highway tyres branded TVS EUROGRIP. TVS Srichakra Limited exports to more than 70 countries across the world.