Discovery Kids aims to further accelerate growth with English feed

New Delhi, 23rd August 2018: Discovery Kids, India’s fastest growing channel in the kids genre, has added English language feed with an aim to increase penetration across markets in India as well as SAARC countries. The channel is now available in Hindi, Tamil, Telugu and English languages. Discovery Kids has leap-frogged to Rank 4 in the highly competitive Kids genre from Rank 9 in the beginning of the year riding on 426% growth in TV ratings*.

The resurgence of Discovery Kids has been led by two shows - Bandhbuk aur Budbak and Little Singham. In fact, both the IPs feature amongst the top Indian IPs on air in the kids genre. Little Singham is creating history across dimensions – the mobile game of Little Singham hit the No. 1 spot in the Arcade section by garnering 3 million downloads within the first two weeks of its launch.

Announcing the development, Uttam Pal Singh, Head – Discovery Kids, Discovery Communications India, said, “With our channel gaining popularity and offering content which resonates so well with Kids, we have been inundated with requests to add English language feed to our portfolio. The foray into English is a natural progression as we look at ways and means of further consolidating our business with an aim to be a top 3 player in the kids genre. The addition of Telugu feed in April earlier this year helped increase our reach by over 50% in the state of Andhra Pradesh/Telangana.  We expect that the English feed will help us penetrate deeper in select pockets in India as well as SAARC countries”.

*2-14, All India Urban, Week 1-4’18 vs Week 29 -32’18, BARC Ratings

About Discovery Communications India

Discovery Communications India, the country’s leading infotainment player, is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content through its portfolio of 12 channels including Discovery Channel, TLC, Animal Planet, Discovery HD World, Discovery Science, Discovery Turbo, Discovery Kids, Discovery JEET, Animal Planet HD World, TLC HD World, Discovery Tamil and a premium sports channel DSPORT. From survival to natural history, wonders of science to extreme jobs, motoring to travel and lifestyle, and the latest engineering marvels to original content productions to live sporting events, each channel offers distinct must-watch programming to engage viewers across the country.