International in every bite; Bingo! Mad Angles launches Very Peri Peri




National, August 2018: Bingo! Mad Angles has added an all new international flavor “Very Peri Peri” to its range of lip-smacking flavours. Mad Angles Very Peri Peri is an outcome of an extensive co-creation exercise involving ITC masterchefs and internal food technologists. Peri Peri has become quite popular nowadays and it finds mention on the menus of numerous restaurants.

Hemant Malik, Divisional Chief Executive - Foods, ITC Ltd said, “Our in-depth research shows that Peri Peri is a clear winner among Indian consumers who seek contemporary flavours in their snacking options. We are excited to launch this flavour under Bingo!’s unique triangular format and are positive that our consumers will enjoy the bold new taste experience of Mad Angles Very Peri Peri.”

The product’s packaging signifies the fiery yet lip-smacking taste of the variant, with the trademark triangular shape of Mad Angles surrounded by flames.
The product will be available at all modern and general trade outlets across India in convenient pack sizes of 18 gms at Rs 5, 40 gms at Rs. 10 and 80gms at Rs 20.

About ITC Foods:

ITC's branded packaged foods business is one of the fastest growing foods businesses in India, driven by the market standing and consumer franchise of its popular brands - Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman and GumOn. The Foods business is today represented in multiple categories in the market - Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery and the newly introduced Juices & Beverages.
ITC's Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC's in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing & packaging strengths, and an unmatched distribution network.

ITC's uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality standards are scrupulously adhered to while choosing ingredients that go into the preparation of its food products.

The business continues to invest in every aspect of manufacturing, distribution and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of branded packaged foods in the country. ITC's Foods business also exports its products to the key geographies of North America, Africa, Middle East and Australia.