Oriflame appoints Mr. Frederic Widell as VP and Head of South Asia & Managing Director India

Having spent nearly 10 successful years with Oriflame previously, Mr Widell is joining the organisation again after 2013 with a broadened experience & new visions for the brand

New Delhi, August 24, 2018: Swedish direct selling beauty brand Oriflame has strengthened its leadership team yet again by appointing Mr Frederic Widell as the Vice President and Head of South Asia & Managing Director India, succeeding Sergei Kanashin. Effective from August 1, 2018, in his new roles, Mr Widell will look after the operations in India and will be responsible for accelerating growth for the business in the concerned geographies.

Oriflame appoints Mr. Frederic Widell as VP and Head of South Asia & Managing Director India

Mr Widell has had a highly successful career record with Oriflame for nearly 10 years in the past. His previous assignments included being Managing Director for four different key Oriflame markets; Sri Lanka, Vietnam, India and Indonesia; as well as being the VP & Head in the former Asia Pacific region. Mr. Widell left the company in 2013 to explore other opportunities and add diverse experiences to his profile in new environments. He now joins Oriflame with a more robust and powerful vision which has been enriched through his other assignments.

Expressing his joy, Mr Widell said, "My heart has always belonged to Oriflame and it’s quite impressive to see how the brand has established its position keeping alive its core values. Much of the brand's vital philosophies are reflected in its business success. I am looking forward to steering the India business ahead and making this iconic brand further achieve its full potential."

About Oriflame 
Founded in 1967, Oriflame is a beauty company selling direct in more than 60 countries. It offers a wide portfolio of Swedish, nature-inspired, innovative beauty, skincare & wellness products. Respect for people and nature underlies Oriflame’s operating principles and is reflected in its social and environmental policies. Oriflame supports numerous charities worldwide and is a Co-founder of the World Chil