Parryware celebrates the success of India’s Largest-selling Polymer Cistern ‘Slimline’; crosses 1 lakh monthly sal es mark

Rolls out Slimline Mahotsav for trade partners on completing 25 years of Slimline’s journey

Parryware celebrates the success of India’s Largest-selling Polymer Cistern ‘Slimline’; crosses 1 lakh monthly sal es mark (pr)

New Delhi, 13th August 2018: Parryware, India’s leading bathroom solutions brand, proudly announced the successful completion of 25 years of India’s most sold polymer cistern– Slimline. Parryware Slimline is manufactured in India and is popular for its trouble-free performance, durability and ease of use. With this milestone, Slimline also posted its highest sales that peaked to 1,00,000 unit sales per month, owing to its versatile application that goes with both- Indian and Western style toilets.

Parryware is celebrating this milestone by sharing its success with its trade partners & patrons. The company rolled out an exciting program- Slimline Mahotsav for its retail partners including registered dealers, retailers and plumbers. Through, six months long Mahotsav, Parryware aims to reward its trade partners who have been instrumental in achieving the sales milestone under its various popular schemes including Bandhan, Sangam & Utsav. The simple process includes registration on Parryware’s Sangam App to participate in promotional offers which work on the purchase, claim and redemption process. The exciting gifts up for grab include Car, Bikes, Fridge, Washing Machines, Mobiles, Amazon Vouchers, Utsav points, among others.

The company aims to show its gratitude to its customers for being an integral part of its accomplishment through this initiative. As a part of the celebration, the brand is doing multiple promotions at the shop floor level as well as revamping the product packaging.

Commenting on this, KE Ranganathan, Managing Director, Roca Bathroom Products Pvt Ltd said, “We are delighted to announce a major milestone achieved by one of our highest selling products in India- Slimline that has been the market favourite consistently for many years despite intense competition from unorganized sector. We are glad that with our persistent efforts and consumer education, Parryware Slimline has successfully completed its 25 years of the journey and is among the most demanded products in the bathroom industry. With this, I am proud to reiterate a popular tagline of our commercial launched a decade back that ‘Whatever failed, Slimline never did! As we celebrate the success of this milestone with our partners, I am sure we will create yet another milestone soon enough.”

The wide range of Parryware Slimline includes Slimline standard (10L Flushing), Slimline single flush (10L Flushing- ISI mark), Slimline dual flush (10/5 L flushing - ISI mark), Slimline tiptop and Superio (6/3 L flushing), Slimline Deluxe, Slimline Economy, Slimline Pro including Hexa Dual Flush and Virtic Dual Flush.