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Romance, Kabaddi and Babbu Maan; most preferred amongst ShareChat Punjabi users- reveals #ShareChatTrendz report


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Chandigarh, August 27, 2018: ShareChat, India’s fastest growing vernacular social networking app, today released its first issue of #ShareChatTrendz. The report analyses user generated content on ShareChat Punjabi from April to June 2018.

The report highlightsthe growing popularity of Punjabi content amongst 3.7 million registered users in ShareChat Punjabi with information on trending genres as well as popular trends in fashion, sports and music preferences of the consumers.

The Reign of Romance
The data reveals that content related to romance and relationships are the most popular on ShareChat Punjabi. Over 4 million posts related to love and romance were generated in the last 90 days. This was followed by Humour & fun with 1.5 million and Music& Dance genre with 494,708 posts.

Kabaddi overpowers Cricket
The love for homegrown sport Kabaddi outpaces cricket fever in Punjab by almost 100% . Punjabi users on ShareChat are more inclined to the age-old sport- Kabaddi, whose roots can be traced back to Indian mythology. Content related to kabaddi was shared by 62,270 users, vis-à-vis 25,380shares around cricket.

Men rule the F-list
Fascinatingly, fashion and men’s grooming has spiked by 15% in last 90 days, it has gone to 8,900 UGC from 7,754 wherein #BeardandMoustachestyles, #Hairstyles, #Turban styles remains the most trending tags.

Punjabi music legends rule ShareChat Punjabi
Music legends such as Babbu Maan continued to grow their popularity on ShareChat unlike other leadingpopularPunjabi singers such as Guru Randhawa or Honey Singh, who remain popular in general. There were a total of 1,122,800 post shared on Babbu Maan in a period of 90 days.

Sunil Kamath, Chief Business Officer, ShareChat said "ShareChat has always endeavoured to provide a locally relevant and truly Indian social media application for the country’s evolving internet users. We are a unique platform where we witness unique content trends across languages that one will never find on any other social media platform. Our focus at ShareChat is to enable users with an easy to use and entertaining platform where individuals can express their regional sentiments, showcase their talents, discuss local trends and meet new individuals having similar interests.”

He further added, “We have users coming from across the country, be it any metro city or a small village and therefore we have a deep understanding of the content consumption trends in India. #ShareChatTrendz is an effort to bring out those unique content trends to people.”

ShareChat is a first-of-its-kind vernacular social media platform founded by three IIT Kanpur alumni. It is a home-grown platform developed keeping in mind the needs of Indian audience across the country.  The app is available in 14 Indian languages to provide users an unmatchable networking experience in their native language.  ShareChat has scaled up its user base on the back of one the widest content across genres and great user experience driven by an intuitive user interface and other innovative features.

About ShareChat:
ShareChat, India’s fastest growing vernacular social network platform is a technology led start-up based out of Bangalore. ShareChat was started with a vision to provide a comfortable digital space not only for the people who want to use the internet in their mother tongue, but also for first-time internet users, where everyone can share their thoughts, emotions, opinions; and become friends with others without any social stigma or language as a barrier. The user generated content platform has an established base of more than 20 million active users spread across the country and is available in 14 Indian languages including Hindi, Malayalam, Gujarati, Marathi, Punjabi, Telugu, Tamil, Bengali, Odia, Kannada, Assamese, Haryanvi, Rajasthani and Bhojpuri. Spearheading India's internet revolution, ShareChat is changing the way in which the next billion Indian users consume the internet. The ShareChat app which can be downloaded from the Google Play Store.



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