Star Maa - undisputed leader of the Telugu GEC space with 764 GVM and a 51% lead over the next player

• Grand Finale of Bigg Boss reached 29.4 Million viewers with a 42% relative GEC share in the slot
• Is the Fiction leader in Primetime with 42% relative share [6:00-9:30 pm M-F]

15th October 2018, Hyderabad: Star Maa, in its journey to be the most loved destination for Telugu Entertainment clocks 764 GVM, a first for any Telugu channel in the last decade. Star Maa has consistently been leading the market but has recorded an unprecedented leadership of 51% over its closest competitor in week 40 of the BARC ratings setting off a great start in the festive quarter. Most watched a reality show Bigg Boss in its season 2 grand finale delivered a reach of 29.4 Million viewers with a lion’s share of 42% in the slot, the highest for any Bigg Boss season ever.

Star Maa - undisputed leader of the Telugu GEC space with 764 GVM and a 51% lead over the next player

Star Maa - undisputed leader of the Telugu GEC space with 764 GVM and a 51% lead over the next player

Speaking on the biggest week for Telugu GEC, Kevin Vaz, CEO – South, Star India added, “Star Maa has seen an incredible journey in the last 1 year. The channel has been ruling the Telugu market with its shows spanning various genres. With the stupendous number this week, Star Maa has now created a distinct gap with the next player and firmly set itself apart as the leader. The next phase promises to be even more exciting with the diverse and unique shows we plan to launch cementing Star Maa’s position as the most loved Telugu TV brand.”

The new launch of yet another interesting reality show Pellichoopulu with 21 Million across 2 hours and a 53% GEC slot share created a blockbuster week for Star Maa. With new launches in fiction offerings in the last few weeks, Star Maa has consolidated the viewership with 42% share in primetime from 6:00 - 9:30 pm Mon-Fri.

All India 15+ Star Maa was the #2 brand. Below is the data on it (BARC, week 40, U+R All India 15+)



Impressions´000 {Sum}
Sun TV
Zee Anmol
STAR Utsav
STAR Bharat
Zee TV
Sony Entertainment Television

About Star Maa
Star Maa is a part of Star TV network, which is a wholly-owned subsidiary of global media company 21st Century Fox. Star Maa is a leading Telugu TV channel network known for its vibrant, innovative, pleasant and interactive programming in the Telugu language market and enjoys a strong growth trajectory, driven by general entertainment and movies. Star Maa Network has a bouquet of six channels—Star Maa, Star Maa HD, Star Maa Music, Star Maa Movies, and Star Maa Gold. 

About Star India

Star India has defined the Indian media landscape since 1991 and today is one of the country’s leading media conglomerates, reaching approximately 700+ million viewers a month across India and more than 100 other countries. Star generates 30,000+ hours of content every year and broadcasts 60+ channels in 8 different languages, reaching 9 out of 10 C&S TV homes in India.

The network’s entertainment channel portfolio includes Star Gold, Star Gold HD Star Gold Select, Star Gold Select HD, Star World, Star World HD, Star World Premiere HD, Star Movies, Star Movies HD, Star Movies Select HD, Star Utsav, Star Utsav Movies, Star Bharat, Star Bharat HD, Movies OK, National Geographic, National Geographic HD, Nat Geo Wild, Nat Geo Wild HD, Fox Life, Nat Geo People, Nat Geo People HD, Nat Geo Music, Nat Geo Music HD, Baby TV, Baby TV HD and Star Plus, Star Plus HD India's No. 1 Hindi General Entertainment Channel. It has a leading presence in regional broadcasting as well, through a bouquet of channels which include Star Jalsha, Jalsha Movies, Star Pravah, Star Pravah HD, Maa channels (Star Maa, Star Maa HD, Star Maa Gold, Star Maa Movies, Star Maa Movies HD and Star Maa Music) and affiliate channels Asianet, Asianet HD, Asianet Plus, Asianet Movies, Star Suvarna, Star Suvarna HD, Star Suvarna Plus and Vijay TV, Vijay Super. It is also present in the Indian movie production and distribution space through Fox Star Studios.

Star India is making quantum leaps in transforming sports in the country by leveraging the group's strengths in superior content and audience engagement. Star's sports business has grown rapidly to 13 channel properties (Star Sports 1, Star Sports 2, Star Sports 3, Star Sports HD1, Star Sports HD2, Star Sports Select 1, Star Sports Select 2, Star Sports Select 1 HD, Star Sports Select 2 HD, Star Sports Hindi 1, Star Sports Hindi 1 HD; India’s first Tamil Sports channel Star Sports Tamil 1 and India’s first private FTA sports channel Star Sports First), making it the leading sports network in the country.

Star is driving the agenda on digital consumption in the country with Hotstar, Star's revolutionary digital platform which is among the fastest growing apps in the world and is increasingly becoming the first port of call for internet adopters in India.

Star India is a fully owned subsidiary of 21st Century Fox.