innisfree, Korea’s no. 1 beauty brand forays into Hyderabad

-          Company launches its first store in the City of Pearls

Hyderabad, May 28th, 2019: innisfree, the Korean naturalism brand from the pristine Jeju Island, South Korea is all set to launch its first store in Hyderabad making it their eighteenth outpost in India. Spread over carpet area 665 sq.ft in the Inorbit Mall, the store is designed to bring the beauty brand to life and connect with its large network of beauty enthusiasts with their own wider range of Korean skincare needs in Hyderabad focused on the ability to play, experiment and engage with its high-quality and innovative products.

innisfree, Korea’s no. 1 beauty brand forays into Hyderabad

The new Innisfree store encompasses a unique Jeju experience with all its latest launches across skincare and make-up like ‘Advanced Beauty Geen Tea’ & ‘Volcanic Color Clay Masks’ to name a few. The interior features a vertical garden to give consumers a fresh feeling of nature and allows them to experience and breathe clean air creating an eco-friendly ambience at the store.

Offering a full range of 100% natural and pure product lines, Innisfree is bringing an assortment of over 330 SKU's of skin care products like squeeze mask sheets, hand creams, new my foundation and to go foundation and many more.

Commenting on the launch Mr. Doyoul Lee, Country Head (India), Innisfree said, “We are encouraged by the appreciation and overwhelming response that Innisfree has received from its consumer’s from different parts of India now. “This is our first store in Hyderabad and we are extremely excited about it. At Innisfree, our endeavor is to provide our customers with the magical powers of Jeju Island and touch the lives of our million consumers. Innisfree follows the trend faster than any other brand and we have a principle of changing 30% in & out every year to give newness to our customers. We have tried and studied the market and hence conceptualized the product list so that it suits each and every customer in other part of India. We would like Indian consumers to get maximum benefits from our products.”

About Innisfree

Korea’s representative naturalism beauty brand “Innisfree” was launched by AMOREPACIFIC in 2000 as the Group’s first naturalism brand. By 2007 the number of stores multiplied to over 100. Innisfree achieved more than KRW 100 billion in sales by 2011 and subsequently expanded the number of stores by at least 30% each year. As of May 2018 Innisfree is available in 12 countries and has 1664 stores globally (Global Stores = 563 + No.of stores in Korea = 1110)

Innisfree launched in India in October 2013 with the opening of its flagship store in Khan Market, New Delhi. Now Innisfree has 18 successful stores and retailing through and, India’s number 1 beauty e-commerce website.

Innisfree has enjoyed a consistent run of hit products since 2006. This is particularly evident in 2010 when the brand launched its Green Tea Seed Serum and Jeju Volcanic Pore Clay Mask, which went on to become million-selling products. Innisfree continues to grow by releasing excellent products and maintaining many hit products based on the concept of naturalism.

Using only reliable ingredients obtained from pure nature and the consistent perpetuation in eco-friendly green design, Innisfree promises to stay environmentally sustainable in the pursuit of delivering beauty from nature to consumers.