iProspect India launches automation solution - iOptimize

Mumbai, 30 May 2019: iProspect India, the digital performance agency from Dentsu Aegis Network, has launched Solutions Labs to provide marketing solutions driven by tech & data to its clients. As the first step, the agency has introduced ‘iOptimize’, which aims to improve the efficiency of its clients’ search campaigns.

iProspect India launches automation solution - iOptimize

Running multiple campaigns across sectors for any client requires a vast variety of ad copies. iOptimise creates dynamic keywords and ad copies from client CMS (content management system) and is very useful especially in the travel & e-commerce categories. The solution will help clients by driving personalization at scale.

The proprietary solution gets the client data through client CMS. With the help of artificial intelligence, it services the search queries with a precise message. Then, ads are dynamically created based on a user's query and backend data. Once that’s done, through automation, the ad shows up for the user who searched for the query. This way, the whole process of writing copies for specific ads will be done without any manual work. This will not only help the agency create micro-campaigns but also personalize ads for better consumer experience.

While commenting on the solution, Karan Jaitapkar, EVP - Technology, iProspect India said, "Consumer Experience Management with the power to personalize is key to successful implementations in digital. With this tool, we aim to bridge the gap between personalized search keywords and personalized messages."

About iProspect India 
Founded in 1997, iProspect India is a leading and multi-award winning digital agency under Dentsu Aegis Network, helping clients drive business performance through digital. It offers brands an entire spectrum of result-oriented digital marketing strategies. This includes paid and natural search, performance display, content generation, structured data & feeds, conversion optimization, data & insights, social media management, lead generation & affiliates, videos and mobile services. Enjoying a 100+ client roster across different sectors, its marquee brands include Association of Mutual Funds in India (AMFI), Marico, SBI Mutual Funds, WeWork, ICICI Bank, HDFC Bank, Cleartrip, Pepperfry, Raymond, Lodha, Aegon Life Insurance, Bloomberg Quint and Wildcraft. It is home to over 230 people across four offices in Mumbai, Bengaluru, New Delhi and Chennai, with a global presence in over 50 locations worldwide.

About Dentsu Aegis Network India:
Dentsu Aegis Network’s presence in India comprises the global network brands Carat, iProspect, Isobar, Posterscope, Vizeum, MKTG, Amnet and mcgarrybowen along with the Dentsu branded agencies – Dentsu Impact, Dentsu One, Dentsu India, Dentsu Media, Taproot Dentsu and Dentsu Webchutney. Also, newly added to the group are the recently acquired local brands Milestone Brandcom, WATConsult, Fountainhead MKTG, the Perfect Relations Group, Happy mcgarrybowen, Fractal Design Studio, SVG Columbus and Merkle Sokrati.