TCL joins hands with ESPN to build ‘Born a Legend’ series, with the newest video featuring Indian cricketer Kuldeep Yadav

The inspirational video series will celebrate a global community of sports enthusiasts

New Delhi, May 29, 2019: TCL, the global top-2 TV brand has come together with ESPN, the world’s leading creative sports channel, to create ‘Born a Legend’ series in India and across the globe. The video series will encompass the inspirational and compelling narratives of global sports icons, going above and beyond the set parameters of gender or geography.

TCL joins hands with ESPN to build ‘Born a Legend’ series, with the newest video featuring Indian cricketer Kuldeep Yadav

TCL is committed to providing global consumers with products and services to help them live a smart and healthy life. Together with ESPN, TCL has already released the first video under ‘Born a Legend’ category that features Indonesia’s female taekwondo athlete, Defia Rosmaniar. In India, the series will feature Indian cricketer Kuldeep Yadav. The Uttar Pradesh cricket icon has been one of the few bowlers in the world to take five wickets in all three formats of the sport. From struggling in the initial days to securing a spot in the Indian national cricket team, the video series will celebrate his journey, delving deeper into the making of a legend.

Commenting on the latest development, TCL India Country Manager Mr. Mike Chen, said, “We are glad to bring ‘Born a Legend’ series to India and celebrate the struggles of one of India’s favourite sports icon. The brand is driven to utilise sports as a medium to inspire the younger generation to pursue their dreams. With India having a religious following of the sport, we are affirmative that the video will resonate with the enthusiastic cricket fans in India.”

Ramesh Kumar, Vice President, Head of ESPN India and South Asia, said, “Sport has the ability to motivate people and change lives. I am sure the inspirational story of Kuldeep Yadav, one of India’s most loved cricketers, and how he overcame his initial disappointments to make a place in the Indian national cricket team will encourage millions of sports lovers across the world to believe in their dreams.”

TCL and ESPN plan to roll out video series throughout the year, inspiring viewers, especially youngster, to become the legend that they were born to be. Born a Legend series by TCL and ESPN will feature top athletes from six countries of the world- India, Indonesia, Germany, Russia, Japan, and Mexico.

The video will be available on the official website of TCL, along with web and app platform of ESPN.


About TCL Electronics

Headquartered in China, TCL Electronics Holdings Limited (HKSE stock code: 01070) is one of the leading players in the global TV industry, and is engaged in the research and development, manufacturing and distribution of consumer electronic products. Through a new product-and-user- oriented business model that focuses primarily on a “double +” strategy which includes “smart + internet” and “products + services” as the main direction, TCL Electronics strives to build a comprehensive ecosystem for smart TVs that provides users with a superior experience with its smart products and services. TCL TV Corporation ranked No.2 in the global LCD TV market with a market share of 10.9% for the year 2018 according to the IHS Technology and the company’s shipment data.

ESPN India

India is a key part of ESPN’s growth – in the Asia-Pacific region and globally – and its presence in the country is powered by the potent combination of ESPN’s leadership in digital sports and its long-term SONY ESPN collaboration with Sony Pictures Networks India. At the core of ESPN’s strategy in India and the subcontinent is serving the massive and vibrant sports fan community with entertaining, insightful and high-quality products and content across digital devices and television. With offices in Bangalore and Mumbai, it boasts a world-class team that includes technologists, developers, editors, journalists and more that make up ESPN’s largest technology and digital editorial teams outside the United States.

ESPNcricinfo, already the ultimate destination for authentic, unbiased cricket news, analysis, statistics and scores, continues serving Indian cricket fans as it has for over 26 years

Recent Posts