CavinKare launches India’s first no added sugar Milkshake under its flagship dairy brand Cavin’s

Mumbai, 12th June 2019: In a bid to further strengthen its market share in the dairy segment, Cavin’s – the dairy arm of FMCG giant CavinKare today announced the launch of yet another breakthrough product, Cavin’s milkshake lite. Positioned as India’s first milkshake with no added sugar, Cavin’s milkshake lite is ready to serve drink aimed at catering the increasing dietary and calorie conscious consumer base in the country. Launched in three signature flavours - Vanilla, Strawberry and Chocolate, Cavin’s Lite is packed with the goodness of calcium and is 23% lesser calories compared to other milkshakes.

CavinKare launches India’s first no added sugar Milkshake under its flagship dairy brand Cavin’s

CavinKare launches India’s first no added sugar Milkshake under its flagship dairy brand Cavin’s

“Beverages segment in India has been growing a rapid pace. A recent report by an international organization states that flavoured milk has a saliency of 3% to the overall NCSD category with a growth rate of 23%. With many new-age consumers opting for ready to drink milkshake as an alternative to breakfast or a mid-meal snack, there is a huge opportunity for the category. We have been one of the pioneers in the category and in order to cater to the increasing health-conscious consumers, we have launched Cavin’s Lite. With this launch, we are aiming at a 3%-5% increase in our market share and also further strengthen our market position.” said Mr. B P Ravindran, Business Head – Beverages & Dairy.

Adding to this, he said, “CavinKare has a chequered history of many innovations in the FMCG industry and has been pioneering product categories that benefit consumers across segments. In continuation to this, no added sugar milkshake is yet another innovation and a product segment that we are confident will rapidly pick up pace in India.”

In support of the launch, Cavin’s also rolled out an innovative marketing campaign to bring the product closer to its consumers through a specially designed beverages-truck. Located outside of IT Parks in metro cities, the beverages-truck aims to introduce Cavin’s Lite to its consumers and also get instant feedback on the product. Extending its offering to other drinks from the brand, the beverages-truck also comprises of diary and non-diary based beverages.

The newly launched Cavin’s Lite milkshake variants are packed with the nutrients and calcium in an easy to use 180 mL tetra pack. The strikingly packed products in metallic hues are available across retail outlets at just Rs. 40.

About Cavin’s: Cavin’s is the umbrella brand for CavinKare’s dairy based offerings. Be it cold chain offerings like UHT Milk, Curd, Paneer, Butter or ambient offerings like Milkshakes, Buttermilk, Lassi- Cavin’s has a variety of products. With continuous innovation as Cavin’s bed rock, the brand has evolved into a dairy brand with offerings of the highest quality alongside adherence to international quality standards in terms of production.

About CavinKare: CavinKare is a diversified FMCG major with business interest in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (Chik, Meera, Karthika and Nyle), Hair Wash Powders (Meera& Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant & Talc (Spinz), Pickles & Snacks (Ruchi, Chinni’s & Garden), Hair Colours (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), and Beauty Salons (Green Trends & Limelite). Most of the brands are clear winners in their respective product categories. A dedicated R&D center equipped with latest equipment and technologies constantly supports the divisions in their endeavor. Today, with a turnover of over Rs. 1600 crore, CavinKare has achieved significant milestones and a competitive edge with sound understanding of mass marketing dynamics and has established a firm foothold in the national market.

CavinKare’s success is based on it being firmly grounded to its corporate mission “We shall grow significantly better than the industry by fostering innovation and building preferred brands, through passionate and delighted employees”