ITC launches ‘Sunfeast Wonderz Milk’ range of dairy beverages to make milk more exciting

-          Launch range includes four products – Fruit ’n’ Milk (Mango), Fruit ‘n’  Milk (Mixed Fruit), Shakes (Classic Vanilla) and Nut Shakes (Kesar Badam)

National, 4th June 2019: ITC Limited has entered into the rapidly growing ready-to-drink milk based beverages with the launch of Sunfeast Wonderz Milk. With consumers moving towards healthier beverage options, ready-to-drink milk beverages have emerged as one of the fastest growing segments in the dairy market. With this development, ITC further expands its dairy portfolio beyond Ghee, Pouch Milk and Curd.

ITC launches ‘Sunfeast Wonderz Milk’ range of dairy beverages to make milk more exciting

ITC launches ‘Sunfeast Wonderz Milk’ range of dairy beverages to make milk more exciting

ITC’s Sunfeast Wonderz Milk promises to make milk more exciting through a delightful taste adventure, enabling them Indian consumer to rediscover the wonders of milk.  The launch range comprises of innovative offerings. The Fruit n Milk variant available in Mango and Mixed Fruit is made with real fruit pulp and has real fruit bits – a first in the market offering, promising a delightful consumption experience. The Shakes variant available in Classic Vanilla flavor, made with natural vanilla extracts, promises a classic thick and creamy milkshake experience. The Nut Shakes variant available in Kesar Badam flavor contains real Badam bits, promising goodness of milk and almonds.

Sunfeast Wonderz Milk will now be available across Andhra Pradesh, Telangana, Kerala, Tamil Nadu, and Karnataka markets.

Speaking about the launch, Mr. Hemant Malik, Divisional Chief Executive - Foods, ITC Ltd said, “The launch of Sunfeast Wonderz Milk dairy beverages reflects ITC’s focus in delighting consumers with superior and differentiated food products. The ready-to-drink milk beverages market has seen high growth with a paradigm shift to healthier beverages. Our investment in superior technology for manufacturing beverages, with inclusions such as fruit pieces and dry fruit coupled with our institutional capabilities like agri sourcing, enable us to bring these high quality first in the market offerings in the dairy beverages space.  Sunfeast Wonderz Milk has received an encouraging response in the markets of Tamil Nadu, Kerala, and Karnataka, where the brand was recently launched. We are happy to extend this new offering now to the discerning customers in Telangana.’’

‘Sunfeast Wonderz Milk’ range is manufactured and packed at ITC’s state-of-the-art ICML (Integrated Consumer Goods Manufacturing and Logistics Facility) in Kapurthala, Punjab. The new milk beverages launched by ITC, leverage superior technologies that includes India’s first multi-category Aseptic PET line which can manufacture high-quality aseptic beverages with a combination of milk, fruits and inclusions such as fruit pieces, dry fruits, seeds amongst others.

‘Sunfeast Wonderz’ launch range comprising of four products would be available at general trade and modern trade outlets in the launch markets.

-          Sunfeast Wonderz Milk, Fruit ‘n’ Milk (Mango) available in a convenient 200ml bottle at Rs. 25

-          Sunfeast Wonderz Milk, Fruit ‘n’ Milk (Mixed Fruit) available in a convenient 200ml bottle at Rs. 25

-          Sunfeast Wonderz Milk, Shakes (Classic Vanilla) available in a convenient 200ml bottle at Rs. 30

-          Sunfeast Wonderz Milk, Nut Shakes (Kesar Badam) available in a convenient 200ml bottle at Rs. 35

About ITC Foods:

ITC's branded packaged foods business is one of the fastest growing foods businesses and the third largest foods company in India, driven by the market standing and consumer franchise of its popular brands - Aashirvaad, Sunfeast, Bingo!, Yippee!, Kitchens of India, B Natural, Mint-o, Candyman and GumOn. The Foods business is today represented in multiple categories in the market - Staples, Spices, Ready-to-Eat, Snack Foods, Bakery & Confectionery and the newly introduced Juices & Beverages.

ITC's Foods brands delight millions of households with a wide range of differentiated, value-added products developed by leveraging ITC's in-house R&D capabilities, deep consumer understanding, knowledge of preferred Indian tastes, agri-sourcing & packaging strengths, and an unmatched distribution network.

ITC's uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels of quality, safety and hygiene standards in manufacturing processes and in the supply chain. All ITC-owned manufacturing units are Hazard Analysis and Critical Control Point (HACCP) certified. The quality performance of all manufacturing units is monitored continuously online. Going beyond process control, ITC ensures that quality standards are scrupulously adhered to while choosing ingredients that go into the preparation of its food products.

The business continues to invest in every aspect of manufacturing, distribution, and marketing to ensure that it can leverage emerging opportunities and fulfill its aspiration of being the most trusted provider of branded packaged foods in the country. ITC's Foods business also exports its products to the key geographies of North America, Africa, Middle East, and Australia.