Capillary strengthens its product team, hires ex-Myntra executive Vikram Bhat as Chief Product Officer



⮚       Vikram has held global product roles in Myntra, Oracle and Abof across US and APAC region

Bengaluru, India, 31 July 2019: Capillary technologies, which helps brands to stay ahead of the digital evolution, is excited to announce that Vikram Bhat has joined Capillary’s leadership team as Chief Product Officer. Vikram comes with close to two decades of global experience in product strategy, management and business consulting encompassing domains such as retail, ecommerce and financial services.

Capillary strengthens its product team, hires ex-Myntra executive Vikram Bhat as Chief Product Officer


In his leadership role at capillary, Vikram will be at the helm of affairs for an ever-increasing product portfolio - AI powered Consumer Engagement, ecommerce and Consumer Data Platform. Vikram will work closely with global customers and the product teams to deepen the focus on consumer engagement and ecommerce products, scale up the AI powered InStore product and also launch a slew of new products in consumer data space.. His efforts will translate to scale the growth for Capillary Technologies and achieve the set revenue benchmarks for the years to come.

“We envision to be the Asia focused product bellwether enabling 400+ brands with ROI and growth. Vikram joins at a great time where we have an exciting vision for our product portfolio. AI and Consumer Data Platforms are some of the big focus areas for us and I am confident that Vikram can deliver products, which can unlock tremendous growth for retail and consumer product companies,” said Aneesh Reddy Co-Founder and CEO, Capillary Technologies. “We expect Vikram will have a substantial impact in Capillary as he brings with him a stellar record of launching successful technology products and driving growth in organizations to an appreciable scale. He will play a key role in Capillary as we accelerate our growth and continue to offer superior products for retailers to be customer ready.”

On this occasion, Vikram said, “I’m thrilled to be a part of such a dynamic organization like Capillary. Over the years, the company has scaled at a phenomenal level with several marquee customers. I see great resonance and value in building consumer-centric solutions, which is where all the focus is going to be. The industry is already witnessing the impact of AI and ML throughout the customer journey - ranging from generating real time insights or realising the true 1:1 personalisation at scale. I look forward to building products that leverage deep insights derived from a unified view of consumers to drive conversion, engagement and loyalty metrics for our enterprise customers.”

Prior to joining Capillary Technologies, he was the Chief Product Officer at Lendingkart. With a strong understanding of the consumer industry, Vikram has also stewarded product development teams at Myntra, ABOF and Oracle. In his previous organisations, he has been instrumental in launching innovative ideas such as shoppable fashion stories, virtual trial rooms, personalised promotions, AI assistant-led shopping, and instant return-refund flows.

Vikram holds a B.Tech in Computer Engineering from National Institute of Technology, Karnataka and an MBA from Indian Institute of Management, Ahmedabad.


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