iProspect bags Paid Media mandate for Chaayos




Mumbai, 30 July 2019: iProspect India, the digital performance agency from the house of Dentsu Aegis Network, has won the Paid Media mandate for tea cafe chain, Chaayos.
As per the mandate, the agency will service the account from its Delhi office and will handle their entire Paid Media duties. The main objective is to drive more footfalls for Chaayos across its stores in India.

iProspect bags Paid Media mandate for Chaayos

iProspect bags Paid Media mandate for Chaayos

The account was won post an exclusive pitch.

Commenting on the win, Rubeena Singh, CEO, iProspect India said, “We are pleased to partner Chaayos. They have a unique proposition and we are excited to drive their business goals through digital media. I am happy that our consumer-centric approach and proprietary tech solutions led Chaayos to choose iProspect as their agency.”

Raghav Verma, Co-founder, Chaayos said, “At Chaayos, we were looking to work with an agency that has done exciting work in the online-to-offline space. We have chosen iProspect as our digital partner as they bring in this expertise along with a strong rigour around ROI metrics. We look forward to carrying out disruptive digital campaigns in months to come.”

About iProspect India 
Founded in 1997, iProspect India is a leading and multi-award winning digital agency under Dentsu Aegis Network, helping clients drive business performance through digital. It offers brands an entire spectrum of result-oriented digital marketing strategies. This includes paid and natural search, performance display, content generation, structured data & feeds, conversion optimization, data & insights, social media management, lead generation & affiliates, videos and mobile services. Enjoying a 100+ client roster across different sectors, its marquee brands include Association of Mutual Funds in India (AMFI), Marico, SBI Mutual Funds, WeWork, ICICI Bank, HDFC Bank, Cleartrip, Pepperfry, Raymond, Lodha, Aegon Life Insurance, Bloomberg Quint and Wildcraft. It is home to over 230 people across four offices in Mumbai, Bengaluru, New Delhi and Chennai, with a global presence in over 50 locations worldwide.

About Dentsu Aegis Network India:
Dentsu Aegis Network’s presence in India comprises the global network brands Carat, iProspect, Isobar, Posterscope, Vizeum, MKTG, Amnet and mcgarrybowen along with the Dentsu branded agencies – Dentsu Impact, Dentsu One, Dentsu India, Dentsu Media, Taproot Dentsu and Dentsu Webchutney. Also, newly added to the group are the recently acquired local brands Milestone Brandcom, WATConsult, Fountainhead MKTG, the Perfect Relations Group, Happy mcgarrybowen, Fractal Design Studio, SVG Columbus and Merkle Sokrati.