bigbasket announces ‘Freedom 47’ sale ahead of Independence Day



Scheduled from 5th to 15th August 2019, the brand expects over 1.5 million customers to shop on its platform during the sale period

Bengaluru, August 01, 2019: bigbasket, India’s largest online supermarket, is all set to kick off its ‘Freedom 47’ sale ahead of Independence Day. Starting 5th August 2019, bigbasketeers can avail minimum 47% off on 500+ top products under categories such as fruits, vegetables, organic staples, branded snacks, breads, cosmetics, cleaning and kitchen items for a period of ten days. Products from 50+ leading brands including HUL, Dabur & P&G are on offer and the company expects a 30% rise in customer visits during the sale.

First-time customers can redeem 100% cashback of up to INR 1000 on a minimum purchase of INR 1000. The offers are live in the 26 Indian cities bigbasket is operational in. bigbasket is a market leader in the online grocery segment and offers everything from fresh fruits and vegetables, meat, juices, tea, spices, kitchen essentials, toiletries, electronics such as LED bulbs and baby products. The company has recently expanded its offerings by adding beauty and household products which come with the same-day delivery option at attractive prices.

Speaking about the sale, Mr KB Nagaraju, Chief Customer Experience Officer, bigbasket, said, “bigbasket is back again with exciting discounts and offers as part of its ‘Freedom 47’ sale. Customer satisfaction and engagement have always been at the core of our operations. We are happy to announce irresistible offers like 47% discount and 100% cashback during our Freedom 47 sale allowing bigbasketeers to get maximum gains and savings along with convenience of doorstep-delivery. We expect about 1.5 million customers to shop from our app and the website during the sale period.”

Anticipating the heavy demand, bigbasket has already stocked its distribution centres with products and doubled its efforts towards better capacity management. The executives have been prepped for timely delivery of products.

bigbasket’s operations have expanded to 26 cities in India recording about 1 lakh customer orders per day. The company has a registered customer base of 12 million customers. With the recent funding by Mirae Asset - Naver Asia Growth Fund (“Mirae-Naver”), CDC Group, and the Alibaba Group, bigbasket secured its place in India’s unicorn club. bigbasket aims to double its revenue to INR 6,300 crore by FY20.