Hyundai ‘The Brand With A Cause’ 5th Edition of Safe Move - Mega Road Safety Campaign Commences



School Contact Program in 100 Schools across 12 cities; Mall Contact Program in 10 Malls in 5 cities
Innovative Road Safety Skit At Schools Explains Importance of Road Safety
70,000 Air Purifying plant – ‘Syngonium Podophyllum’ to be distributed to students in Schools and Malls

Chennai, August 06, 2019: Hyundai Motor India Foundation (HMIF), the philanthropic arm of Hyundai Motor India Ltd today announced the commencement of the 5th Phase of ‘Safe Move- Mega Road Safety Campaign’.‘Safe Move’ is one of the key pillars of Hyundai Motor’s global CSR Campaign that actively advocates Road Safety for both drivers and pedestrians.

Commenting on the 5th Phase of Safe Move – Mega Road Safety Campaign, Mr. S.S. Kim, MD & CEO, HMIL said, “Being a global automaker, we believe in giving back to society. Children are the Change makers and educating them from budding stage will give them a progressive direction for a brighter future. We are overwhelmed and motivated with the Safe Move Campaign response over the years and 2019 marks the 5th phase of Mega Road Safety Campaign.  We are confident that the Safe move program will provide a new dimension and sustain the culture of road safety for both drivers and pedestrians on the Indian roads developing a culture of safe driving within communities.”

Safe Move- Mega Road Safety Campaign in its 5th Phase will reach out to 100 schools with ratio of 50:50 Government and Public  Schools in 12 cities  including Delhi NCR, Chennai, Mumbai, Pune, Kochi, Ahmedabad, Ranchi, Ludhiana, Jaipur, Bhopal,  Lucknow and Guwahati  through interactive learning techniques such as a skit on road safety to generate awareness on Road Safety and Traffic Rules among students.

In 2019 Mega Road Safety Campaign, a thematic Skit performance in schools has been curated with performance of Two Birds (Characters) narrating the nuances  of life by giving real time examples on environment and Road Safety. The Skit has humor and knowledge sharing for students along with high engagement and competitive games.  The Skit content is localized as per regional languages for high engagement of students.

In addition to this, Mall Contact Program will be conducted in 10 Malls across 5 cities (Delhi NCR, Mumbai, Chennai, Ahmedabad, and Kochi) through a distinct road safety flash mob activity along with many engrossing fun-filled games to engage children. Hyundai believes that its important to instill the right education on road safety in children from the early age to enable them to become more matured and responsible citizens.

Over last four phases of the program, Hyundai Motor India Foundation has successfully reached out to 260,000 students across 392 schools, around 235,000 Mall visitors and 23,000 Residents. The program enrolled 146 RWA’s and also reached out to 35,000 visitors during the popular Krakerjack Karnival in New Delhi.


About HMIL

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is India’s first smart mobility solutions provider and the number one car exporter since inception in India. It currently has eleven car models across segments SANTRO, GRAND i10, ELITE i20, ACTIVE i20, XCENT, VERNA, ELANTRA, VENUE, CRETA, TUCSON and the recently introduced KONA Electric, India’s First Fully Electric SUV. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts of advanced production, quality and testing capabilities.

HMIL forms a critical part of HMC’s global export hub. It currently exports to around 91 countries across Africa, Middle East, Latin America, Australia and Asia Pacific. To support its growth and expansion plans, HMIL currently has 494 dealers and more than 1,319 service points across India. In its commitment to provide customers with cutting-edge global technology, Hyundai has a modern multi-million-dollar R&D facility in Hyderabad. The R&D centre endeavours to be a center of excellence in automobile engineering.


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