Access for All partners with Female Fusion Network to create opportunities for women entrepreneurs in the UAE

Female entrepreneurs in the UAE will benefit from the unique insight of much accoladed business expert Kate Hardcastle MBE in a new partnership with the UAE’s most engaged platform and community for women in business, Female Fusion Network.

Access for All partners with Female Fusion Network to create opportunities for women entrepreneurs in the UAE

Retail and business expert, Kate Hardcastle MBE, and her team from Insight with Passion (IWP) will be supporting Female Fusion members through their Access for All Programme which gives its time free of charge to support microbusinesses, start-ups, charities and community projects, who would otherwise not be able to access the expertise and experience that Insight with Passion offers.

With a combined community of 20,000 women business leaders, women running their own businesses and those looking to start a business in the UAE, Female Fusion offers networking, support, insight and education both online and face to face via their subscription membership – The Network by Female Fusion

Working globally, UK based Kate Hardcastle MBE is the founder of Insight With Passion, a business consultancy which has helped to rejuvenate businesses with a customer focus, and she is seen regularly on television as an expert commentator and presenter. The ‘Access for All’ initiative is designed to provide support and insight to SMEs on a pro-bono basis. 

“The opportunities for women in business in the UAE have never been greater”, says Kellie Whitehead, Founding Partner, Female Fusion Network. “The country presents a fabulous eco-system for setting up and growth of female-founded enterprise. That said, we also know that there is a real need for further support, motivation and ways to market for ladies within our membership, after the year that we have all had, with many business owners forced to pivot, remain agile and face many unprecedented challenges. We are thrilled to be able to work with Kate Hardcastle MBE and the Access for All team to be able to provide fresh insight, advice and motivation to help our members push forward in achieving their business goals”.

A 2021 survey by UN Women and NAMA – Women Advancement Establishment, taken across women owned businesses in the UAE revealed that 63% respondents witnessed a drop in sales due to the COVID-19 pandemic in the UAE with an average decrease in revenue by 58%. However, to mitigate the risks, 43.1% shifted their services online while 37.9% have enabled remote working for employees.

The new partnership will see female entrepreneurs in the UAE benefit from a range of sector specific learning opportunities, both virtual and face to face, giving Female Fusion members a global perspective from some of the most knowledgeable experts on acquiring and retaining customers, clients and business, and what that looks like in the new Post-Covid consumer landscape.

Kate Hardcastle MBE said, “The UAE is a brilliantly progressive environment for small and micro businesses. With so many independent brands and retailers, many female owned, it’s never been more important to ‘shop and support local’. Working with a global insight within the UAE to help entrepreneurs really understand their market and opportunities is really exciting for us, and a perfect collaboration for Access to All to be able to work with Female Fusion members”

About Kate Hardcastle OBE: 

Kate Hardcastle MBE is TV’s "Customer Whisperer", a straight-talking UK consumer expert and multiple business award winner who strongly believes in the power the customer can wield to force change. Her aim is to help harness this power by bridging the gap between customers and the companies and organisations they deal with by putting a huge focus on a common sense approach. Kate is driven by her experiences working at the sharp end of retail, which included designing and creating market-leading products, devising marketing campaigns and buying and selling internationally - as well as working in Chinese factories and witnessing workers’ conditions for herself. Kate’s philosophy is to “do well by doing good,” meaning as a business you can still be profitable and have principles. To do this she feeds insight into the boardroom from the frontline, gleaned through tough conversations with leaders, employees, suppliers and customers. It is this inside knowledge and wealth of experience - plus an unusual career trajectory where she chose not to take the easy path and worked in all possible departments - that makes her an in-demand business expert as well as a sought after commentator on consumer/retail stories in the media, and sets her apart from her counterparts.  Kate’s expertise has been featured in a range of TV shows including ITV’s Eat, Shop, Save, ITV’s Tonight, BBC’s Watchdog, Rip Off Britain and Inside Out,  and she has been quoted and appeared frequently across the news media in print as well as on TV and radio.

About Female Fusion Network:

Female Fusion Network is the most dynamic and engaged association for female entrepreneurs in the UAE. Founded in 2015, as a platform for like-minded women in business, we now boast over 20,000 members across all nationalities, representing a myriad of industries within every sector. Female Fusion members enjoy the opportunity to network in person via events that cover both learning, sharing and social, from intimate focus groups to 250 women in business in one venue.

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