Showing posts with label LuvIt. Show all posts
Showing posts with label LuvIt. Show all posts

LuvIt chocolates presents Radio City Super Singer Season 8

“Cheering young voices and talents to become Super Singer in fourteen cities”

Delhi, 18th September 2016:The most enjoyed chocolate brand ‘LuvIt’ by Global Consumer Products Pvt Ltd recently presented India’s biggest singing talent hunt- Radio City Super Singer- Season 8. This show which invites all aspiring singers to let their singing talent help propel them into the limelight, received a stupendous 1.7 lakh registrations across 14 cities this year. The event was a smashing hit with Pacific Mall, Subhash Nagar Metro Station, Delhi receiving massive footfalls today.

With final 5 contestants battling it out in each city for the Numero Uno position, winner Nandita Sharma won the cash prize of One lakh along with a chance to be featured live on Radio City 91.1FM.Celebrity judges,musical duo Sajid Wajid judged the show along with RJ’s from Radio City. The LuvIt Award was presented to  Madhur Asa partner to one’s pursuit of their passions, LuvIt chocolates also enabled  Madhur to get into the finale directly through the LuvIt Golden Opportunity router.

Speaking on this association and talent brought in from various cities Mr. A Mahendran, Chairman and Managing Director, Global Consumer Products Pvt Ltd. said, “LuvIt chocolates and confectionaries is a young and vibrant brand which is targeted at youth. The brand ethos is that there is one life and best way to live life is with love and passion. The event saw an overwhelming response and we feel happy to have associated with such a show which promoted, encouraged and showcased young and ambitious talent.”

LuvIt chocolates presents Radio City Super Singer Season 8

LuvIt chocolates presents Radio City Super Singer Season 8
Nandani Sharma

LuvIt, a brand of chocolates and confectionaries is a young, peppy brand with the belief that indulgence like chocolate are best enjoyed alone.Their soft, melt-in-your-mouth-chocolates are so incredible that the only person who deserves to taste its chocolaty goodness is you! With 11 flavours, LuvIt chocolates is available in most of the mom and pop stores and modern retail outlets in India.

About Global Consumer Products Private Limited

Global CP was incorporated by Mr. A Mahendran in partnership with Goldman Sachs and Mitsui Ventures. It was born out of an idea to be one-of-a-kind start-up where entrepreneurial ambitions of various stakeholders could be nurtured and given a platform to shine. Global CP made its foray into the FMCG market with product offerings in chocolates& confectionaries under brand LuvIt. It has also launched Cherio, its brand of beverage which is into fruit juices. Next in line are its products in the household care segment. The company is looking to build a strong portfolio of consumer brands on the back of secular growth trends driven by increased consumption spending in India. Global CP is building its own sales and distribution network and will create strong consumer franchise by disruptive product offering and brand building. Referred to as a “synthetic start-up”, Global CP combines entrepreneurial zeal with global strategic, financial and technological expertise of various stakeholders and partners. Global CP sees itself as an eclectic mix of three E’s – Experience, Exuberance and Entrepreneurship – with adequate capital to gain marketplace success.
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Global Consumer Products unveils LuvIt Brand of chocolates

Global Consumer Products unveils LuvIt Brand of chocolates
From L to R: Mr. A. Mahendran, Chairman and Managing Director, Global CP ; Actor Siddharth, Ms. Anuradha Narasimhan at the launch today.

Signs South Indian Star Siddharth as the brand ambassador

Chennai, 28th April: There is a new reason to celebrate this holiday season: - the launch of the much anticipated chocolate brand LuvIt from Global Consumer Products. Global CP is a FMCG start-up promoted by Mr. A. Mahendran with a focus on launching innovative and differentiated brands in the food and beverage sector. The company unveiled the LuvIt brand and its range of chocolates at a press conference today.

The products are being launched in the Andhra Pradesh, Telangana and Kerala markets with Tamil Nadu and Puducherry going live today and Karnataka in the following week.

Launched across nine variants and 14 SKUs, LuvIt is available in the key chocolate formats of Moulded chocolates, enrobed wafers, panned chocolates and caramel-nougat bars at various price points---- Rs 5, Rs 10, Rs 25, Rs 40 and Rs 45. This range has been christened as Dairy Rich, ChocWich, Caramelicious, Crazypops and Chocopops. The LuvIt brand is targeted at young consumers in the age group of 15 years to 30 years and has been positioned as a bold and trendsetting brand promoting the cause of Indulgence.

The packaging has been designed in line with the philosophy of Live It. Own It. LuvIt. Keeping the young, new-experience seeking consumer in mind, the packs are in pop colors. Siddharth who is the “chocolate-boy” heartthrob of South India has been signed on as the Brand Ambassador for the LuvIt brand.

Global CP also unveiled its clutter-breaking multi-media advertising campaign which includes a music video composed by none other than Santhosh Narayanan, a young music director hugely-acclaimed by critics and fans alike.

LuvIt Chocolates will be distributed and retailed across the southern states of Andhra Pradesh, Telangana, Tamil Nadu, Kerala, Karnataka and the union territory Puducherry. The company already has in place its GoToMarket strategy and has appointed a strong network of 80 distributors. The products will be available across supermarkets, large and small grocers, general stores, bakeries and chemists across Southern India.

The Rs 7,000 crore Indian chocolate market has been growing at a CAGR of over 20% and with new players coming in this number is expected to grow. The southern states account for almost 30 % of the national chocolate market and over 80% of the southern market is concentrated in urban centers.

Mr. A Mahendran, Chairman and Managing Director, Global CP said on this occasion, “This launch is an important milestone as it symbolizes the first step in Global CP’s journey of capturing consumer mind space and market share by providing innovative, value-for-money, branded food & beverage consumer products.

Global CP was born out of an idea to be one-of-a-kind start-up where entrepreneurial ambitions of various stakeholders can be nurtured. I am thankful to our Private Equity Partners Goldman Sachs and Mitsui Ventures for the support in making the idea a reality. We will ensure utmost customer and stakeholder satisfaction through our product innovation and quality, our focussed distribution, and disruptive brand building.”

Commenting on the LuvIt Brand launch, Ms. Anuradha Narasimhan, Executive Vice President- Sales & Marketing, Global CP said, “We are excited to launch chocolates and delight the customer palate. Our packaging is young with a pop look and feel, and the advertising will strike a chord with the young. Siddharth was our first choice as brand ambassador as he has a huge fan following across the southern states.

We intend to build brand awareness and quick trials through our 360 degree media and activation program touching young people across the top 25 cities in the south. The LuvIt Brand Philosophy is that Indulgence begins with an “I” and our message to all young people is to LiveIt. OwnIt. LuvIt.”

On being associated with the LuvIt Brand, Siddharth has this to say, “I am delighted to be associated with the brand. I have been Chocolate Boy for a while now, and with LuvIt chocolates I will truly live up to the moniker of being Chocolate boy Siddharth.

I have been eating LuvIt Chocolates and I believe that they are so delicious that they are Best Enjoyed by Oneself. I have enjoyed working with the LuvIt brand and agency team on the advertising campaign and I want to leave my fans with one simple message- I LuvIt.”
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