Showing posts with label McDonald. Show all posts
Showing posts with label McDonald. Show all posts

McDonald’s opens its first restaurant in Vijayawada, the business capital of the state

~Strengthen its footprint in the Southern region with the latest expansion in the State of Andhra Pradesh~

Vijayawada (Andhra Pradesh), 30th September 2016: Foodies in Vijayawada now have a brand new reason to rejoice! One of the leading food chains in the world, McDonald’s, has opened its first restaurant today in the city. Westlife Development Limited (BSE: 505533), owner of the Master Franchisee of McDonald’s® restaurants in West & South India through its subsidiary Hardcastle Restaurants Private Limited (HRPL), officially announced the launch of its second restaurant after Nellore in the State of Andhra Pradesh. The restaurant was inaugurated by children from Child Aid Foundation, a social service organization based in Vijayawada along with their favorite Ronald McDonald, Brand Ambassador & Chief Happiness Officer of McDonald’s.

 3 flavours of McFlurry
 3 flavours of McFlurry
McDonald’s opens its first restaurant in Vijayawada, the business capital of the state

 AlooTikki
 AlooTikki

 Chicken Maharaja Mac
 Chicken Maharaja Mac

Chicken McNuggets
 Chicken McNuggets

Filet-O-Fish
 Filet-O-Fish

Gerald Dias - Business Operations Director – South Hardcastle Restaurants Pvt Ltd - McDonald’s India (West & South)
 Gerald Dias - Business Operations Director – South Hardcastle Restaurants Pvt Ltd - McDonald’s India (West & South)

Mac Fries

McDonald’s opens its first restaurant in Vijayawada, the business capital of the state

McDonald’s opens its first restaurant in Vijayawada, the business capital of the state

McDonald’s opens its first restaurant in Vijayawada, the business capital of the state

McDonald’s opens its first restaurant in Vijayawada, the business capital of the state
McVeggie

Andhraites are known for their passion for non-vegetarian cuisine and heartily enjoy the flavors of exotic spices, pickles and chutneys as part of their wholesome meals. McDonald’s is all set to create a more joyful experience where locals in Vijayawada can savour the taste of chicken wings with their favourite McBurger or happy meals with family and friends.

McDonald’s® has strategically opened its new restaurant in the center of the city near Benz Circle, on Gurunanak road which can be accessed by travelers on NH5 and NH9. The standalone high street restaurant is spread across 3,400 sq.ft. with amenities such as designated play area for children on the first floor and over 15 car parks at the facility.  The restaurant also offers a comfortable, clean, hygienic and a relaxed ambience that for the guests with a capacity of 103 seats as well as a private birthday party area where families and friends can celebrate their special moments of joy. McDonald’s is globally renowned for serving quality food with real ingredients which are freshly prepared at its restaurant.

McDonald’s® is proud to serve over 350 million customers annually across India by striving to satiate consumers needs and supersede their expectations. An innovative and customized mouth watering menu range has been introduced in India over the last two decades from iconic Maharaja Mac, an equivalent of Big Mac to the world-famous French Fries. In Vijayawada, it wants to continue the indulgence with a full menu of delicious offerings including the McChicken Burger™, Chicken Wings, Filet-o-Fish, McAloo™ Tikki, McSpicy™ Chicken & Veg, Pizza McPuff™, Chicken McGrill™, McEgg Burger to Saucy Wraps accompanied with delectable dessert offerings and a wide range of hot and cold beverage options to compliment the meals.

McDonald’s has grown not only in terms of restaurants but also in diversity of people. Currently, the Vijayawada restaurant has a team of 30-35 employees who have been employed locally and centrally trained to manage operations. McDonald’s® aims to generate more employment and provide training to local residents at par with international standards, create opportunities for first time job seekers while also adding to the strength of 7,000 individuals that are directly employed across business operations in West & South India.

McDonald’s® has always believed in serving good food with great taste, modern choices and fresh, quality ingredients which are locally sourced in India. McDonald’s has understood the Indian market and keeping in line with its respect for local culture, India is the first country in the world where we do not offer beef or pork items. McDonald's has also re-engineered its operations to address the special requirements of vegetarians. Vegetable products are kept separate throughout the various stages of procurement, cooking and serving.  The mayonnaise and the soft serves are also 100% vegetarian.


Commenting on the launch, Gerald Dias, Business Operations Director – South, Hardcastle Restaurants Pvt. Ltd. - McDonald’s India (West & South) “We are proud to bring the McDonald’s Experience to customers in Vijayawada and intend to expand our operations in the state of Andhra Pradesh in a sustainable manner. Eating out is a growing trend in the state and we see a lot of potential in this rapidly evolving business & trade hub of Vijayawada. We are confident that we can continue to drive growth in the southern region by bringing customers a truly unique good food, fast experience. We have arrived with a commitment to excite the taste buds of Andhraites and bring along the classic McDonald’s® menu that is high on quality, great in taste and value for money.”

Located on the banks of river Krishna, Vijayawada is the second largest city in the state of Andhra Pradesh and boasts of a rich heritage in art & culture. Vijayawada today is growing as a vibrant and progressive city, with a significant contribution to the state of Andhra Pradesh. The willingness of the residents to try new things and the comfortable familiarity with those visiting, makes it an ideal location for McDonald’s® to offer an unforgettable gastronomic experience and herald into a new level of dining convenience for the patrons of Golden Arches.

About the company:

Westlife Development Limited (BSE: 505533), focuses on putting up and operating Quick Service Restaurants (QSR) in India through its subsidiary Hardcastle Restaurants Pvt. Ltd. (HRPL) which is a McDonald’s franchisee with rights to own and operate McDonald’s restaurants in India’s west and south markets since 1996. HRPL serves approximately 185 million customers annually, at its 242 (as of June 30, 2016) McDonald’s restaurants across 32 cities in the states of Telangana, Gujarat, Karnataka, Maharashtra, Tamil Nadu, Kerala, Chhattisgarh, Andhra Pradesh, Goa and parts of Madhya Pradesh. The company provides direct employment to over 7,000 employees. McDonald’s operates through various formats and brand extensions including standalone restaurants, drive-thru’s, 24/7, McDelivery, dessert Kiosks. The menu features Burgers, Finger Foods, Wraps, Hot and Cold Beverages besides a wide range of desserts. The pillars of the McDonald's system – Quality, Service, Cleanliness and Value – are evident at each of the restaurants where HRPL operates.
HRPL has been recognized as the No. 1 Preferred Employer among the Retail companies in India in 2016 by Great Place to Work® Institute and Retailers Association of India (RAI).

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McDonald’s India® (West & South) ranked No. 1 Best Workplace in Retail in India 2016


~ The Great Place To Work® Institute survey recognises HRPL once again among the top 10 best workplace in retail ~

March 22 2016,  15.49 PM IST || Pocket News Alert

McDonald’s India® (West & South) ranked No. 1 Best Workplace in Retail in India 2016


Celebrating its twentieth anniversary in India, Hardcastle Restaurants Private Limited (HRPL), a Master Franchisee for West & South India operations of McDonald’s® Restaurants and a subsidiary of the BSE listed Westlife Development Limited (BSE: 505533), was announced as the No. 1 Preferred Employer among the Retail companies in India in 2016 at the Retail Leadership Summit in Mumbai. The ranking has been awarded on the parameters of confidential employee feedback and an audit of management processes by Great Place to Work® Institute and Retailers Association of India (RAI). This study was conducted across several retail organizations in the country to assess the work place culture and employee satisfaction to identify India's Best Retail Companies to work for in 2016. This is the second consecutive year that HRPL has been featured among the top 10 companies in retail sector and winning the top honor this year.

On winning the coveted award, Ms. Seema Arora Nambiar, Vice President, People Resources & Business Excellence at McDonald’s® India- West & South said, “It is indeed a great accomplishment to have emerged as a leader amidst tough competition. This award is a clear testament to our Employee Value Proposition of Fun, Flexibility & Future. We are constantly committed to create a growth oriented and a vibrant workplace for our employees. To be recognized yet again as best company to work for in retail sector in India reflects the trust our 7,500 employees place on us and the pride they take in their work while serving over 185 million customers annually. Winning this award is an acknowledgment of our culture of mutual respect and camaraderie that we celebrate every day at work while creating an enjoyable workplace. This achievement has further motivated us to continue to sustain a great workplace where our employees can learn and add value to their work in a cohesive and positive environment.”

McDonald is unique in understanding of its talent market and ensuring training and exposure to its employees. The opportunities they provide not only equip people with job related competencies, but also enable them to change their lives for the better,” said Mr. Prasenjit Bhattacharya – CEO, Great Place to Work® Institute, India during the award ceremony.

Ms. Basuri Dutta, Practice Head – Great Place to Work® Institute, India noted, “A company that catapults careers, making store managers out of high-school grads through their education assistance programmes, a company that invests in quality training and inculcates teamwork, both of which are skills for life – that is a glimpse of what Hardcastle Restaurants is – India’s Best Retail Company to Work For. It is indeed No.1 because each one of their employees is saying ‘I’m loving it’.”

According to study conducted by Great Place to Work®, there are two lenses to identify the ‘best’ basis employee feedback: Trust and Culture Index. Trust Index involves: respect, fairness, pride and comrade whereas the Culture Index includes hiring, celebrating, speaking, listening, thinking, caring, developing and sharing. Interestingly, the percentage of women in senior management (21.27%) among ‘Best Companies in Retail’ is equivalent to the percentage of women (21.47%) in the overall employee base as compared to other industries. Over 75% of the respondents from offline retailers had an overall higher positive perception on TL&D, appreciation and camaraderie as compared to 71% respondents from online retailers. The study also highlights - special & unique benefits, empowerment & responsibility, appreciation and fun at work as key drivers of employee perception unique to retail industry whereas key employee retention drivers unique to retail include involvement in communication, fun at work, striking work life balance and management accessibility while citing common as pride at workplace, opportunities for career growth, egalitarian treatment and demonstrated caring. The employees listed top-down communication, pride in job, create a friendly workplace and create a sense of family & community as top attributes that make an organisation a GPTW. Most employees working in retail sector seek education assistance programmes from the company.

About Great Place to Work®

Great Place to Work® is the leading authority on high-trust, high-performance workplace cultures. Its insight and expertise is based on more 25 years of work with thousands of companies and research drawn from over 12 million employee surveys world-wide. In India alone it studies and assesses more than 700 organizations across industry sectors.

Great Place to Work® produces more than 50 great workplace lists around the world including the FORTUNE 100 Best Companies to Work For list in the United States as well as ‘India’s Best Retail Companies to Work For’ in partnership with RAI, here in India. Its ongoing research validates that great workplaces are more successful businesses and provides the framework and expertise to help companies transform their workplaces.


About Restaurant Association of India:

Retailers Association of India (RAI) is the unified voice of Indian retailers. RAI is a not-for-profit organization (registered under section 25 of Companies Act, 1956), works with all the stakeholders for creating the right environment for the growth of the modern retail industry in India. RAI is the body that encourages, develops, facilitates and supports retailers to become modern and adopt best practices that will delight customers. RAI has a three charter aim of Retail Development, Facilitation and Propagation.

 About Hardcastle Restaurants:

Westlife Development Limited (BSE: 505533), focuses on putting up and operating Quick Service Restaurants (QSR) in India through its subsidiary Hardcastle Restaurants Pvt. Ltd. (HRPL) which is a McDonald’s franchisee with rights to own and operate McDonald’s restaurants in India’s west and south markets since 1996.

HRPL serves approximately 185 million customers, annually, at its 223 (as of December 31, 2015) McDonald’s restaurants across 29 cities in the states of Telangana, Gujarat, Karnataka, Maharashtra, Tamil Nadu, Kerala, Chhattisgarh and parts of Madhya Pradesh, and provides direct employment to over 7,500 employees. McDonald’s operates through various formats and brand extensions including standalone restaurants, drive-thru’s, 24/7, McDelivery, dessert Kiosks. The menu features Burgers, Finger Foods, Wraps, Hot and Cold Beverages besides a wide range of desserts. Several of the McDonald’s Restaurant feature in-house McCafé.

The pillars of the McDonald's system – Quality, Service, Cleanliness and Value – are evident at each of the restaurants where HRPL operates.

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foodpanda India partners with McDonald’s® for its online food delivery



February 8 2016,  17.39 PM IST || Pocket News Alert

~Will deliver food across its restaurants in West and South India

New Delhi, February 8, 2016: foodpanda, India’s largest online food ordering platform, announced a partnership with Hardcastle Restaurants Pvt. Ltd (HRPL), which owns and operates McDonald’s® restaurants across West and South India. With this announcement, foodpanda becomes the first online food aggregator company to bring McDonald’s® on board. McDonald’s is the world's leading food service retailer and the partnership will enable food lovers in west and south India to order online with an express delivery option.

Commenting on the tie-up, Saurabh Kochhar, CEO, foodpanda India says, “McDonald’s® is a beloved brand in India and we are extremely happy to bring it onto our platform. We’re glad to have had the opportunity of being exclusive partners that will allow consumers to enjoy the McDonald’s® menu for the first time through an online food aggregator. At foodpanda, we strive to provide unique experiences with hassle free deliveries to our customers as well as provide them with a variety of places to order from and we’re sure McDonald’s® will add great value to our services.”

In addition to the McDelivery Service, this association will enable McDonald’s to broaden their accessibility across multiple platforms, giving their customers more options while ordering online. foodpanda's scale and penetration will ensure a convenient dining experience for McDonald’s customers through this partnership.

 foodpanda India partners with McDonald’s® for its online food delivery

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VODAFONE DELIGHTS NEW POST PAID CUSTOMERS IN MUMBAI WITH DELICIOUS OFFERS AT McDONALD’S



November 26, 2015,  12.44 PM IST || Pocket News Alert

For every new post-paid connection, customers will get a free pocket card that can be used to avail host of exciting offers at McDonald’s outlets in Mumbai

The festive season is not yet over for Mumbaikars! Vodafone India, one of India’s leading telecommunications providers, has announced a super value offer for new Postpaid customers in Mumbai. On purchase of a new Vodafone post-paid connection from Vodafone stores in Mumbai, customers will receive a free pocket card which can be redeemed for great deals at all McDonald’s outlets across Mumbai.

The Vodafone offer is applicable on all new postpaid connections in Mumbai purchased from Vodafone stores & Vodafone mini stores or via doorstep delivery through Vodafone. Customers can walk into any of the 44 Vodafone Stores & 150 Vodafone mini stores in Mumbai to purchase a new postpaid connection and get their free pocket card. Keeping in mind the convenience of customers, Vodafone has also initiated a doorstep delivery facility for customers to get a postpaid connection & avail this offer.

The card is valid at McDonald’s outlets in Maharashtra and Gujarat, till 30th April, 2016.

The Vodafone pocket card entitles customers to choose from the following offers:
·         Get a Regular Coke free on purchase of a Large Spicy Paneer / Chicken Wrap

·         Get a free Aloo Saucy Wrap on the purchase of a Medium or Large Meal

·         Get a McFlurry for free  on purchase of any Large Meal

·         Buy any two Medium / Large Meals and get the third Meal of the same or lesser value free of cost

Inviting all Mumbaikars to make the most of the festive season with Vodafone, Ishmeet Singh, Business Head – Mumbai Circle, Vodafone India said “At Vodafone, we are constantly seeking unique ways and means to delight our customers through products and services relevant to their interests and needs.  As Mumbai’s no.1 telecom services provider, we are delighted to welcome our new post paid customers to the Vodafone family with some delicious deals that will enhance the joy of the ongoing festive season. The free pocket card offers great value for our customers to enjoy mouth watering meals with their loved ones each time they visit a McDonalds outlet in Mumbai. We are confident our new customers will enjoy this value proposition.”

Elaborating on the collaboration, Biju Easo, Director – Mumbai Operations, McDonald’s India (West & South) said, “We at McDonald’s are excited to partner with Vodafone Mumbai to offer their new post paid customers the unlimited redeemable pocket card at our outlets. Our endeavour is to work together with our partners in pursuit of rewarding our customers and offer great value on every transaction that they make at McDonald’s.”
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McDonald’s builds on McCafé Success – Introduces Real Fruit Smoothies to its Menu

Westlife Development Limited  owner of the Master Franchisee of McDonald’s restaurants in West & South India, is taking the next step in its beverage growth strategy with the launch of McCafé Real Fruit Smoothies in India. The company’s goal is to establish a leadership position in a fast growing non-carbonated beverage category, which is estimated to cross over Rs 1,000 crore by 2015 end, according to estimates. The introduction of Real Fruit Smoothies is part of the evolution of the McCafé brand, which has been a strong contributor to the company’s position as one of the leading quick service restaurants in India.

With the introduction of Real Fruit Smoothies – made with real fruit purée, milk and blended ice – McCafé is bringing delicious and mouth-watering smoothies to the patrons with the quality, convenience and value only

27 May 2015 McDonald’s can provide. The launch announced just in time to welcome the summer, comes in three delectable fruity flavours: Mixed Berry, Passion Fruit and Mango to beat the heat.  Each smoothie is individually blended with state-of-the-art equipment to ensure a creamy and refreshing smoothie every time.
“From Real Fruit Smoothies, to authentic espresso-based beverages, Indians are truly embracing our McCafé brand which is 18 months old and telling us they’re lovin’ it,” said Smita Jatia, Managing Director, Hardcastle Restaurants Pvt. Ltd. (McDonald’s India West & South). “Our continued focus is on building strong beverage credentials and on gaining a greater share of the very sizeable non-carbonated beverage market in India.”
McDonald’s builds on McCafé Success – Introduces Real Fruit Smoothies to its Menu

McCafé Real Fruit Smoothies complements our existing range of hot and cold beverages such as iced latte, frappés, and teas and provides an additional choice for customers looking for nourishing drinks. Smoothies, the first fruit based option from McCafé, will also be available as part of Happy Meals and Value Meals.
Currently, Real Fruit Smoothies will be available at all McCafé outlets in West India across Mumbai and Pune and the company’s remaining restaurants will carry them in a phased manner by the end of 2015.

“We’re aggressively expanding our premium beverage portfolio, while keeping an eye on our core business – still a critical part of our enduring success. We have rolled out 37 McCafés across 6 cities in West and South India since its launch in October 2013 and plan to add 75-150 more in the next 3-5 years,” added Ms. Jatia. “McCafé is where good food and great beverages intersect – truly the best of both worlds.”

Visit your nearest McDonald’s restaurant today for refreshing break and add a spark to your cool quotient with McCafés Real Fruit Smoothies at an affordable price starting at Rs. 180.
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Leo Burnett’s #KuchPalOffline campaign for McDonald’s

Leo Burnett’s #KuchPalOffline campaign for McDonald’s
Take a break from virtual and get a real life, says McDonald’s

Leo Burnett’s #KuchPalOffline campaign for McDonald’s shows how it is more fun to ‘flip (the phone) to share’ rather than ‘click to share’

So strong is the grip of social media and the virtual world that people today are forgetting to connect with each other in the real world. This is the premise of McDonald’s latest campaign, ‘#KuchPalOffline’. Conceptualised by Leo Burnett, the campaign urges people to take a break from the online world and share some quality offline moments at McDonald’s with its newly launched sharing packs.

The TVC showcases various situations, wherein youngsters are seen constantly on their smartphones even as their friends ask them to come offline and enjoy the real world – be it celebrating an impromptu birthday party at midnight or making friends in the real world. Lighthearted and catchy music accompanies the simple narrative that reiterates the message of the brand. The film ends by showcasing the popular fare from McDonald’s kitty.

Kedar Teny, Director, Marketing and Digital, McDonald’s (West and South), commented, “With Internet enabled smartphones in our hands, it is a fact that most of us are distracted. Our new campaign takes this simple insight and urges people to take a small break from the online world to share happy moments in the real world. Simply put, we want to start a conversation and a movement amongst our customers by nudging them to go #KuchPalOffline with a simple act of ‘flip to share’ rather than ‘click to share’.”

Raj Deepak Das, Chief Creative Officer, Leo Burnett, elaborated, “With #KuchPalOffline, we are hoping to start a movement, where we all would increasingly give due importance to sharing real life experiences offline. The idea is to stay away from the Internet and the world of technology (for a while). It is something everyone thinks but fails to execute. #KuchPalOffline effectively addresses this issue and highlights how McDonald’s can deliver real life experiences with its new offering – the sharing packs for two, three and more, across stores in India.”

Sachin Kamble and Prajato Guha Thakurta, Executive Creative Directors, Leo Burnett, added here, “We have crafted a foot tapping anthem that urges people to take a break from the virtual world and share real moments with real people.”
“Through a simple and effective mnemonic like ‘flipping the phone upside down’, the campaign aims to remind people that ‘the power of balancing the online and the offline worlds’ is in their own hands. This is a philosophy which we have brought to life across mediums, including in-store, through various real-time and engaging acts,” said Hitesh Mehta, Vice-President, Planning, Leo Burnett.

Credits:

Client: McDonald’s India
Kedar Teny, Director, Marketing and Digital, McDonald’s (West and South)

Agency: Leo Burnett
Chief Creative Officer: Raj Deepak Das
ECDs: Sachin Kamble, Prajato Guha Thakurta
Creative: Sujit Sawant, Qainat Mansoor, Manas Keer, Vaibhav Patil, Siddharth Kalro
Planning: Hitesh Mehta, Divya Agrawal
Account Management: Abhishek Jha (Brand Partner), Supriya Bhasin (Brand Director), Sayantan Bhattacharya, Aditya Atre, Pratik Adhikari
Production House: Bubblewrap Films
Director: Suresh Triveni
Producer: Ketaki Guhagarkar
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