Showing posts with label Swachh Bharat Abhiyan. Show all posts
Showing posts with label Swachh Bharat Abhiyan. Show all posts

City teenager walks the 'Swachh Bharat Abhiyan' talk



Mumbai, 6 June 2017: Sidharth Runwal is no ordinary teenager. In every other aspect, the seventeen-years old is your regular boy-next-door, studying in class XI, playing with his friends and enjoying ice creams and pizzas. But there is a difference. He takes his responsibilities very seriously, and has already made a difference in the health and hygiene of the city's vulnerable people at his tender age.

It is this quality that prompted the Bhamla Foundation to award him the Eco Champ Environment Crusader Award on World Environment Day. He was felicitated at a function held at the Amphitheatre, Carter Road, Bandra on Monday.

Sidharth made it his mission to improve the lot of the city's garbage cleaners. They come from the lowest rungs of society and work and live in almost sub-human conditions. Yet their contribution to the functioning of the city is immense. Keeping the streets of a city of 17-million, most of who have low civic consciousness, is no mean task. Yet our garbage cleaners get very little or no respect, recognition or remuneration for their efforts.

City teenager walks the 'Swachh Bharat Abhiyan' talk


Young Sidharth saw these workers as the champions of 'Clean India'. He started his own NGO, Clean Up, in 2016. With help from the BMC, Clean Up installed water purifiers at different locations in Bandra. The initiative provided clean drinking water twice a day to over 1200 garbage cleaners and rag pickers. Many of them do not get two square meals in their daily lives.

"Clean drinking water is a basic right of every human being, and these people do not get it," said Sidharth, when asked what motivated him. "I wanted to help in improving their health and hygiene," he continued. This was what made Diwali memorable for him.

He is quick to acknowledge Prime Minister Modi's Swachh Bharat Abhiyan as the inspiration for his venture. "I wanted to do something to contribute to the cause, and I got the idea about providing clean water to the garbage cleaners."

When asked about his future plans, the youngster replied that his immediate objective is to provide clean drinking water to all garbage cleaning workers in Mumbai. Post that he wants to work on ways to replace manual garbage cleaning with automated methods, thereby improving the quality of life for the cleaners. He is certain that with a little support from everyone, he can make a big difference via his NGO – CleanUp.

Bhamla Foundation is a volunteer-driven organisation whose motto is 'We love India'. It empowers children to improve their lives, their immediate communities and their world to reduce the disparities that exist between privileged and under-privileged children. "Our charter members, in association with the State Ministry of Environment, unanimously chose Sidharth as the most deserving awardee," said Mr Asif Bhamla, president of the Foundation.

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Mumbai Service Tax Zone organized "Cleanliness Drive" to clean the Juhu Beach "Swachh Bharat Abhiyan"

STEPS TOWARDS SWACHH BHARAT

Mumbai Service Tax Zone organized a "Cleanliness Drive" to clean the Juhu Beach as part of the "Swachh Bharat Abhiyan"

“A clean India would be the best tribute India could pay to Mahatma Gandhi on his 150 birth anniversary in 2019,” said Shri Narendra Modi as he launched the Swachh Bharat Mission.

Abiding by the PM of the country Mumbai Service Tax Zone successfully conducted & participated in the national initiative Swachh Bharat Abhiyan, through conducting cleanliness drive at Juhu beach in Mumbai on 7/01/2017.

The event saw the presence of Chief Commissioner of Service Tax, Mumbai Zone, Mr. Piyusha Patnaik IRS accompanied by his team of Service Tax commissioner Mr. S. R. Prasad IRS , Additional Commissioner Service Tax 6 Mumbai, Ms Manpreet Arya IRS, Additional Commissioner Mr. Prashant Kumar IRS, Mr.B.G.Khole IRS and other colleagues

Mumbai Service Tax Zone organized "Cleanliness Drive" to clean the Juhu Beach "Swachh Bharat Abhiyan"

Mumbai Service Tax Zone organized "Cleanliness Drive" to clean the Juhu Beach "Swachh Bharat Abhiyan"

Mumbai Service Tax Zone organized "Cleanliness Drive" to clean the Juhu Beach "Swachh Bharat Abhiyan"

Mumbai Service Tax Zone organized "Cleanliness Drive" to clean the Juhu Beach "Swachh Bharat Abhiyan"


Mr. Piyusha Patnaik, IRS says "India is our country and as her citizens, the least we can do is care for her in our own little ways. Collectively, the impact it will have on the country will be massive. Simple things like avoiding littering and embracing cleanliness as civic sense will go a long way in creating a positive change. In this regard, I appreciate every employees’ effort today and congratulate them on such a great accomplishment".
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VES Kurla School adopted Nehru Nagar S T Bus stand on Swacha Bharat Abhiyan day


India 4 October 2016: Vivekanand Education Society has always been a pioneer in complementing the academic curriculum with a life skills curriculum. On account of the Birth Anniversary of Mahatma Gandhi & Lal Bahadur Shastri, more than 700 students and teachers of Vivekanand English High School, Kurla took part in SWACHH BHARAT ABHIYAN by organizing a Cleanliness Drive on 1st October 2016.

VES Kurla School adopted Nehru Nagar S T Bus stand on Swacha Bharat Abhiyan day

VES Kurla School adopted Nehru Nagar S T Bus stand on Swacha Bharat Abhiyan day

VES Kurla School adopted Nehru Nagar S T Bus stand on Swacha Bharat Abhiyan day

VES Kurla School adopted Nehru Nagar S T Bus stand on Swacha Bharat Abhiyan day

VES Kurla School adopted Nehru Nagar S T Bus stand on Swacha Bharat Abhiyan day

VES Kurla School adopted Nehru Nagar S T Bus stand on Swacha Bharat Abhiyan day


The School took the initiative in creating a Social awareness regarding the importance of cleanliness, not only in one’s home but also in Public places.

The highlight of the campaign was the Cleanliness Drive undertaken by the students and teachers of STD X. More than 100 students of STD X cleaned the Nehru Nagar S.T bus Depot as a Community Service. Students of STD IX to cleaned the School premises, including the playground, corridors etc.
Students of STD V to VIII, many of them dressed as Mahatma Gandhi, Lal Bahadur Shastri,  Narendra Modi and a few of them dressed as a trees, dustbins and community helpers went for a Rally shouting slogans of “ Clean India Green India”.

The Hon. Trustee Shri. Amar Asraniji expressed, “These experiences help students become self-disciplined, open up to new experiences, learn to care about & work with others, understand the larger society and build a sense of what it takes to lead others.”

Overall the activity was conducted with great pomp and show with the whole hearted co- operation of the staff.

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Mitsubishi Electric supports school of “Divyang” children in Swachh Bharat Abhiyan


Sets up new composting plant, cold drinking water facility and refurbishes hostel kitchen infrastructure to ensure clean environment

Mitsubishi Electric supports school of “Divyang” children in Swachh Bharat Abhiyan

Mitsubishi Electric supports school of “Divyang” children in Swachh Bharat Abhiyan

Mitsubishi Electric supports school of “Divyang” children in Swachh Bharat Abhiyan

New Delhi, 12 September 2016: In keeping with its Environment Vision 2021 to contribute to the development of a sustainable society, Mitsubishi Electric Group companies in India, Mitsubishi Electric India (MEI) and Mitsubishi Elevator India Pvt Ltd (IMEC), undertook a joint initiative under Swachh Bharat Abhiyan to support the Welfare Centre for Speech & Hearing Therapy at Gurgaon.


Both companies pooled in resources to set up a composting plant to recycle kitchen waste, installed cold drinking water facility and also refurbish the hostel kitchen and mess infrastructure in the school. These initiatives were undertaken for the welfare of the 150 “Divyang” children residing in the welfare centre hostel by providing them with a clean and hygienic environment.

The Mitsubishi Electric Group companies contributed money towards setting up the facilities which is being carried out in association with NGO Uthaan. The Composting Plant and the cold drinking water facility were inaugurated by Mr. Iwao Oda, Managing Director, Mitsubishi Elevator India Pvt. Ltd. and Mr. Makoto Kitai Managing Director, Mitsubishi Electric India.

Speaking on the occasion, Mr. Iwao Oda, Managing Director, Mitsubishi Elevator India said, “We are proud to be a part of this green initiative where bio-degradable waste is recycled and used. Mitsubishi Elevator India has always supported causes that benefit the environment.”

The school kitchen produces a significant amount of biodegradable waste every month. But in the absence of a composting plant, the waste had to be thrown away, school sources said. Mitsubishi Electric Group Companies in India which has always been known to support green causes stepped in to provide for the necessary funding and aid required to contribute to the composting plant set-up. 

Mr. Makoto Kitai, Managing Director, Mitsubishi Electric India, added “We saw the composting plant as a step in the right direction towards the Swachh Bharat Abhiyan initiative since it is a great way to recycle the kitchen waste and put it to good use. There should be more initiatives like these.”


The children and staff of the Welfare Centre for Speech and Hearing Therapy along with employees and senior officials from Mitsubishi Electric Group Companies took active participation in the event and were present in huge numbers to support the cause and applaud the good work being carried out by the Welfare Centre for Speech and Hearing Therapy

This programme is an extension of Mitsubishi Electric’s philanthropic activity last year, where a tree plantation activity was organized at the Welfare Centre for Speech and Hearing Therapy on 12th September, 2015. Mitsubishi Electric India also undertook the responsibility of air conditioning the computer-lab of the Welfare Centre with Mitsubishi Electric Air Conditioners to give comfort to the students. Mitsubishi Electric’s CSR activities are in line with the company’s aim to be a global leading green company, making lasting contributions to every society in which it operates including India.


About Mitsubishi Electric In India:

With over 90 years of experience in providing reliable, high-quality products, Mitsubishi Electric Corporation (TOKYO:6503) is a recognized world leader in the manufacture, marketing and sales of electrical and electronic equipment used in information processing and communications, space development and satellite communications, consumer electronics, industrial technology, energy, transportation and building equipment. Embracing the spirit of its corporate statement, Changes for the Better, and its environmental statement, Eco Changes, Mitsubishi Electric endeavours to be a global, leading green company, enriching society with technology.  The company recorded consolidated group sales of 4,394.3 billion yen (US$ 38.8 billion*) in the fiscal year ended March 31, 2016.
Mitsubishi Electric in India has grown to become a company offering a wide range of innovative and high-quality products for the Indian market. This includes products and solutions for Air Conditioners, Automotive Equipment, Elevators & Escalators, Factory Automation and Industrial Systems, Power Systems, Photovoltaic solutions, Semiconductor & Devices, Transportation Systems and Visual &Imaging.

*At an exchange rate of 113 yen to the US dollar, the rate given by the Tokyo Foreign Exchange Market on March 31, 2016.
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RESIDENTS TURN GREEN AMBASSADORS On A Green Drive: Residents Team Up To Plant Saplings


June 12,  14.49 PM IST || Pocket News Alert

Bengaluru, June 12, 2016: “Adopt a plant, take care of it and watch it grow like your child. This way you can feel proud that you are giving back something to the nature and the mother earth.” With this thought & vision of a greener and more sustainable city, the residents of Ranka Colony Road, Bannerghatta Road came together to plant saplings today. More than 100 saplings were planted by the residents to spread the green message and contribute in their own little ways in facilitating the makeover of the city.

RESIDENTS TURN GREEN AMBASSADORS On A Green Drive: Residents Team Up To Plant Saplings

RESIDENTS TURN GREEN AMBASSADORS On A Green Drive: Residents Team Up To Plant Saplings

RESIDENTS TURN GREEN AMBASSADORS On A Green Drive: Residents Team Up To Plant Saplings

RESIDENTS TURN GREEN AMBASSADORS On A Green Drive: Residents Team Up To Plant Saplings

RESIDENTS TURN GREEN AMBASSADORS On A Green Drive: Residents Team Up To Plant Saplings

RESIDENTS TURN GREEN AMBASSADORS On A Green Drive: Residents Team Up To Plant Saplings

RESIDENTS TURN GREEN AMBASSADORS On A Green Drive: Residents Team Up To Plant Saplings

RESIDENTS TURN GREEN AMBASSADORS On A Green Drive: Residents Team Up To Plant Saplings

RESIDENTS TURN GREEN AMBASSADORS On A Green Drive: Residents Team Up To Plant Saplings

RESIDENTS TURN GREEN AMBASSADORS On A Green Drive: Residents Team Up To Plant Saplings

RESIDENTS TURN GREEN AMBASSADORS On A Green Drive: Residents Team Up To Plant Saplings

RESIDENTS TURN GREEN AMBASSADORS On A Green Drive: Residents Team Up To Plant Saplings

RESIDENTS TURN GREEN AMBASSADORS On A Green Drive: Residents Team Up To Plant Saplings

RESIDENTS TURN GREEN AMBASSADORS On A Green Drive: Residents Team Up To Plant Saplings

RESIDENTS TURN GREEN AMBASSADORS On A Green Drive: Residents Team Up To Plant Saplings



The drive witnessed participation from more than 500 residents of the society with enthusiasm, as residents from all age groups indefatigably toiled through Sunday morning to sow the seeds of future, including the ownership of adopting each sapling for the required nurture and care, truly a treat to watch! It was amazing to see the children taking the lead in maintaining their green belt & help beautify the city. This is not the first green initiative of the residents of Ranka Colony road who had earlier conducted Swachh Bharat Abhiyan in the vicinity.


In a bid to consciously encourage everyone to inculcate environment friendly habits, the children of the colony also organised a flash mob. Clad in green, around 50 children grabbed the attention of the residents with their impressive performance.

The event received unstinted support from K Narayana Raju, Bilekahalli ward Corporator & M Satish Reddy, MLA, Bommanahalli Constituency who were also present during the drive and supported with saplings, labour to dig pits and tree guards. They also ensured that the tree planting area for this drive was sanitized from illegal waste and debris to create a green belt.

“Good old Bangalore had streets lined with trees on either side, a pleasant and nostalgic memory from our childhood. I would certainly love my child and the next generation to inherit a greener future they truly deserve. It is time we become sensitive towards our environment and its issues. Our job does not end with the plantation drive. This act of responsibility is the need of the hour as it is most important to protect our environment in order to protect ourselves and future generations” said Bhavya, a resident of the colony.

“We would like to extend our gratitude to M Satish Reddy, MLA, Bommanahalli Constituency and K Narayana Raju, Bilekahalli ward Corporator for gracing the occasion and encouraging the drive. The purpose behind conducting this plantation drive is many. While it helps keeping the colony green, it also acts as a platform for the residents to get-together for a good cause. It is to be noted that the mission can be fulfilled only when each one of us unite, support and work towards the common goal. This act should go beyond just one day volunteering. Residents of Ranka Colony road have been actively involved in waste segregation, usage of biogas plant, water conservation etc, said Chetan Mahindra, another resident of the colony.


The residents approached us with their idea of sapling drive and we were more than happy to accommodate and help them accordingly. It's always encouraging to interact with participating residents, eager to contribute ideas on development. Such acts by the residents display great concern for the environment and a responsible way to conserve the ecosystem. We cheer the citizens on this tremendous effort and wish them a healthy environment, said K Narayana Raju, Bilekahalli ward Corporator.

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The First Edition of Clean &Green India 2016 commences today

April 8 2016,  14.42 PM IST || Pocket News Alert

Waste Management should get a Industry Status

47 & 70 million tonnes per day of solid waste in Urban & Rural India respectively, with 1/3rd of it only getting collected

Call for the day is PPP model

Army of waste managers required to achieve ‘Swach Bharat Abhiyan’ mission
PL
Solution lying at micro level

7th April 2016, New Delhi: The inaugural edition of Clean and Green India 2016 (#CGI 2016) an initiative by Franchise India and SingEx Exhibitions witnessed a day full of discussion on waste management, the need, the challenges, the opportunities and how best everyone can come together to make the ‘Swachh Bharat Abhiyan’, a huge success and meet the 2nd October deadline set by Honorable PM Shri Narendra Modi. The two day event created with the sole intention for creating Sustainable Future, saw eminent speakers on the first day from the waste management space come together to share concerns and the opportunities in offering.

The First Edition of Clean &Green India 2016 commences today


The talk during the day revolved around the challenges including structural, technology, cost-efficiencies and others that each stakeholder faces each day in their quest for improving the cleaning and waste management in India. CGI India 2016 successfully got together business and industry leaders from Asia to share innovations and business solutions and exploring collaboration opportunities with the local companies in India. These collaborations will further enable the companies to come out with innovative and economical clean and waste management solutions to achieve the nation’s goal.

The day commenced with a strong message by Ms. Ritu Marya, Editor in Chief Franchise India said “There is an adrenaline rush towards the Swach Bharat Abhigyan and this was something which we have always believed in and this initiative by our Honorable Prime Minister sees this finally taking shape. For creating the foundation of a clean movement the clean industry or the waste management industry now need to come forward with a force. Before we initiated this summit we did a thorough research and realised that the Waste Management Industry is all set to be a $13 billion by 2025 but it’s a fragmented industry and the need is to come together and achieve this target. If we see the figures of solid waste then urban India stands at 47 million tonnes a day and rurally the figure is 70 million tonnes per day and just 1/3 rd of this waste gets collected which means it is a gigantic mess that we create each day. So clearly showcases that we need a business plan leading for proper collection and managing thereafter.”

She further added “From the Government of India, Clean & Green India hopes that one day the Waste Management space gets the Industry status. Also the call for the day is a PPP model and while this is a social cause but should have a profitable model, which will keep the business sustainable for everyone. So the Government of India will have to help build this sustainable business. Also another important element is to regularise the system and which will help attract talent towards this industry. This will even uplift the life of a rag picker who today risks his life picking up the waste that we dispose. In a way rag pickers will get a blue collared job and a safe environment to work in”. 

Mr. Aloysius Arlando, CEO, SingEx Holdings, Singapore said “this has been the need of the hour where we all understand proper ways of Waste Management. This forum has been created to cater to this by getting together each one o you on this platform”

Speaking during the session, Dr. Mahesh Gupta, President, PHD Chamber and Chairman & MD, Kent RO Systems said “the need of the hour is to reduce contamination and purify for our future generation. The problem is even our attitude problem. Like for eg. In a party today so much of food is wasted, while some goes to the poor but majority get wasted. We do not even stop to think of the farmer who works hard to produce that food. We are contaminating earth, air and water without realising our responsibility towards the nature”.

Mr B K Soni, Chairman & MD, Eco Recycling India said “3.2 million tonnes per annum of e waste is generated in India today and if we have to achieve the Swach Bharat Abhiyan mission then we need an army of waste managers. We have to follow 3 T’s which is Training Transport and Technology and make the Clean India mission successful. Every individual had to understand that they have to responsibly dispose the e waste in their house. The challenge is even awareness that each one of us is facing today”.

Mr. Sandeep Patel, Founder & CEO, Let’s Recycle said “We do not want to own up for our waste. There are solutions but we have a resistance to change. Our thought process is that it’s the Municipality’s problem to clean the waste, hence a strong need is the Government’s initiatives which will help create the data, inclusion leading to business sense”.

Dr. Srikanta Panigrahi, Director General, Carbon Minus India said “this is a sector which is neglected where states are not serious, Municipalities do not have the monies and ofcourse the Government can’t take all the responsibility alone. Private sector needs to come forward and even individuals for that matter and we should be all aware of what we are walking into. Decentralise solution is the need of the hour where solution is lying at micro level. We need to work towards converting human waste to bio gas for cooking gas and electricity generation”

The inaugural Clean & Green India 2016 Awards will also take place on 8 April 2016. The awards will recognise the efforts and significant contributions including smart innovations, successful green businesses and cutting-edge technologies. It will present a series of categories – Clean, Green, Waste Management, Special and Individual.

About SingEx Exhibitions

SingEx Exhibitions is a subsidiary of SingEx Holdings, and is wholly owned by Singapore’s investment company, Temasek Holdings. The company harnesses insights and its strategic networks to organise and manage a series of trade exhibitions and conferences in various industries including automotive, environment, education, e-commerce and logistics, technology, healthcare and lifestyle. These events aim to connect businesses in Asia and globally, and facilitate business matching with opportunities and knowledge sharing. For more information, log on to www.singex.com

About Franchise India
Franchise India is Asia’s largest integrated franchise solution company. The company also publishes key business to business magazines targeted across industries. The business also forayed in to organizing Summits, Exhibitions & Awards for B2B industry. Over a period of time Franchise India has organized many key business Summits across industries such as retail, education, fashion, F&B industry etc., and today is one of the biggest name in the B2B industry. For more info, visit: www.franchiseindia.com.
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Team FORE is on a winning spree….


Team FORE is on a winning spree….

April 5 2016,  09.26 AM IST || Pocket News Alert

Have you heard of ‘Biodegradable Plastic’…?!

Yes….the Business plan on ‘Swachh Plastic’ by Team FORE aim to provide a range of biodegradable plastic products for both industrial & household consumption by manufacturing it indigenously!

The business plan of Swachh Plastic developed by the first year students of FORE School of Management, Delhi - Rahul Gupta, Pranay Thakur, Kunj Gudhka and Pooja Agarwal has been appreciated and rated as one of the best B-Plans by some of the top B-Schools.


Team FORE is on a winning spree….


In fact the idea at its core is inspired by a willingness to change people’s opinion about plastics, as being only a cause of environment degradation. The team wants to take this revolutionary concept of biodegradable plastic or bio-plastics which can biodegrade easily and thus have minimal environment impact. The growing utilization of plastics in industrial and consumer applications combined with increased consumer awareness has led to an increased demand for bio- plastic products. The biodegradable polymers could be an alternative to the conventional plastic materials. These polymers being biodegradable can be disposed in safe and ecologically sound manner, through disposal processes like composting, soil application and biological waste water treatment.

Now isn’t it in sync with our Prime Minister’s mission of Swachh Bharat Abhiyan  and Make in India campaign!

The entrepreneurial mind set of  Team FORE  got activated in the true sense not when the idea came to their minds but when they actually got to put their thoughts into action during the workshop on Business Idea To Business Plan organized by Prof. (Dr.) Anita Tripathy  Lal, Prof-In-Charge, Centre for Entrepreneurship Development (CED) FORE.

The team was later motivated by the Intra College B-Plan competition, “Concoct”, held in the Institute on November, 2015, where theTeam Swachh Plastic came as winners. The B-Plan competition in reality helped the team members to shape their Plan as per the feedback from the judges. The Jury comprised of an Investor, Entrepreneur and a Faculty Member. Based on the suggestionsfrom the experts, the team modified their plan and began participating in Inter College B-Plan Competitions

For Team Swachh Plastic the first Inter College B- Plan competition- Bizooka held at Symbiosis Institute of International Business (SIIB), Punewas in December 2015. Out of the 80 teams only 8 were shortlisted for final on-campus rounds. After a rigorous two days of presentations and answering questions from an expert panel of judges, the Team Swachh Plastic stood second. Incorporating the learnings from their experience at SIIB and refining the plan further they went into the next B-Plan competition “Next Big Venture 2016” at IMT Ghaziabad where Team Swachh Plastic was adjudged at first place amongst the 16 invited teams which included IMI Delhi, IIT Delhi, IMT Ghaziabad and Bits Pilani.

Participation in these various B-Plan competitions has not just been about securing a position. The knowledge and the learnings from these events have been immense. The experience of  developing ‘Ideas into a  Business Plan’ and improving the plan further after every competition and feedback has been worth every bit, as it has been enriching and rewarding for all the team members.              
As ‘Foreians’ they are extremely grateful to FORE School of Management and thankful to the team of Centre for Entrepreneurship Development for giving them such opportunity - The idea that once was a seed, has now grown into a beautiful plant. Hopefully someday, it will be an oak, mightier, majestic and standing the test of times. 
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A Social Drive called as ‘E-waste Mukt Bharat: Swachh Bharat’ launched

Growing e-waste, an alarm to wake up
A mass Nationwide Collection Drive, to begin from Mumbai
Now, you can get rid of your e-waste with Ease, Effectively & Effortlessly
A drive to set up 5,000 E-waste collection bins (Eco-Bin) in the city Schools, Colleges and spiritual places
•    A pan-India programme-‘E-waste Mukt Bharat: Swachh Bharat’–Ecoreco geared to  answer India’s growing e-waste collection to compliance requirement

•    To set up 100,000 E-waste Collection Bins (Eco-Bin) across India

•    Ecoreco Enviro Education to train & deploy 300,000 trained personnel next ten years for environment friendly disposal of waste
Mumbai, October 06, 2015: India is home to a mammoth magnitude of e-waste arising mainly from the abandoned, obsolete or broken electrical or electronic devices. Thanks to India’s fast increasing load of e-waste originating from household consumption, enterprises and imports. All these put together, India’s E-waste is expected to grow to 20 million MT by 2020 from 3.2 million MT in 2015 consisting of monetary value of recoveries from e-waste to the tune of USD  4 billion (INR 25,000 crore) and expected to touch to 20 million MT by 2020.

This issue of E-waste has triggered a need for a sound e-waste management in the country. More than the generation of e-waste, the most serious problem is its collection, handling and processing. Mostly resorted to conventional modes of collection by Kabadies or scrap collectors or rag pickers; because the formal sector is not equipped enough to handle such a gigantic problem endangering ecology. 
Noticing this grievous social & environmental problem associated with e-waste, India’s only listed corporate in the segment has come forward with an intention to find solutions to the increasing problem of e-waste. Believing the need to have a strong bridge for communities at large, which are the key source of e-waste generation and the Kabadies who are the collectors of e-waste from communities, Eco Recycling Limited – India’s first authorised & registered e-waste Management Company – has come up with a unique programme that will help communities dispose e-waste in an organized manner. The bridge will further provide answers to uplift the lives of informal actors, unfortunately the most neglected sector.
A Social Drive called as ‘E-waste Mukt Bharat: Swachh Bharat’, hopes to contribute to the Prime Minister’s Mission of ‘Swachh Bharat Abhiyan’. Ecoreco envisage setting up 100,000 “Eco-Bins”
across India in educational & spiritual places to facilitate individual and other small e-waste generators to ‘Deposit e-waste for Disposal’.
with ease, effective & economic way of provide robust ‘E-Waste Collection Centres’ to the masses, so that every item of E-waste generated, be it a chip board, mobile handset or a mobile battery, can be thrown in allocated areas at various destinations.
The programme was launched on the October 02, 2015 on the auspicious day of Gandhi Jayanti, who dreamt of ‘Clean India’ in his lifetime.
Mr. B. K. Soni, Chairman and Managing Director of Eco Recycling Limited and a visionary behind this ambitious programme said, “Acknowledging the gravity of the issue, we have opened the corridors for E-waste collection, as a social responsibility. We want more and more people to use our social initiative to free India from E-waste.” We are receiving overwhelming response across nation and hope to achieve our targets on time.
Portraying the message of ‘E-waste Mukt Bharat: Swachh Bharat’, the programme is an appeal to people to deposit their e-waste items into these bins installed at those places where otherwise also most of the family members visit either daily or on regular intervals. Thus, people visiting Mandir, Masjid, Churches, Gurudwaras & other holy places or students going to Schools, Colleges & other educational places can carry small items of e-waste with them and deposit in the bins installed at such places. E-waste so deposited in these bins will be collected by Ecoreco Take Back Point (collection centres) and sent to Eco Recycling Ltd for scientific recycling. The value recovered from recycling of all such e-waste material will be utilized for training of informal sector to integrate them with the formal sector, so that they can continue to earn and live healthier life before they get uprooted because of the environmental impacts.
Eco Recycling Ltd appeals to the entire corporate sector to sponsor these bins as part of the Corporate Social Responsibility (CSR).  Creating a massive ‘ready-to-participate’ platform, Eco Recycling Ltd has offered a very unique opportunity to the entire corporate fraternity to contribute in the nationwide drive of e-waste collection and subsequently paving the way for its scientific disposal.
Advocating the need of a larger participation of a corporate community in this drive, Mr. Soni said, “Any corporate entity, which is desirous to join this social movement of E-waste collection can sponsor a bin to be installed at schools, colleges or temples at a minimal sponsorship of Rs 10,000 per bin. From a giant corporate conglomerate to SMEs or MSMEs, every entity can participate in this national movement of building a platform to collect E-waste and make India an e-waste free India. The whole movement will entail into channelizing, collecting and help disposing the e-waste in a timely and scientific manner to finally help the ‘Swachh Bharat’ mission.” 
With this social drive, Eco Recycling is aiming to build a strong army of trained personnel to execute the mission of e-waste collection and support the ‘Swachh Bharat’ mission. Eco Recycling Ltd has chalked out a blueprint that will ensure transform the lives of the unorganized scrap vendors, rag pickers; commonly known as ‘Kabadies’. 
A community upliftment programme for informal sector: As a next step of this ambitious programme
Kabadies, which is large in number that exists in every small or big town of the country, are in the profession of e-waste and other waste collection. As per one study, the life expectancy of an average Kabadi is around 55 years. Always immune to dreadful diseases like cancer or tuberculosis (TB), Kabadies and their families spend at least 40 to 50 per cent of their monthly earnings on managing health issues. Further, most of them fall below the poverty line, reside in pitiful conditions in slums where basic minimum hygiene is challenged, women are not empowered and their children are deprived of education impacting their personal, social and economic lives severely.

In the best interest of the informal sector, Eco Recycling Ltd has announced a programme called ‘Ecoreco Enviro Education’ to train about 3,00,000 Kabadies within 10 years to equip them with the knowledge of handling e-waste systematically to safeguard their health first and of course environment & ecology simultaneously, in the best interest of others and the nation. The first ever training initiative of Eco Recycling Ltd to train Kabadies will not only transform their lives socially but will also improve their earnings to live better. Ecoreco will help them to be part of organized e-waste collection and processing industry and get better social recognition of their existence. Thereby, monthly earnings of Kabadies will improve, they will be able to extend good education to their children and ladies will have some social life.

Ecoreco proposes to utilise the value of e-waste so collected through these bins for the upliftment of the informal sector and also appeal to corporate sector to kindly consider use of CSR funds for the skill development of these Kabadies.
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PM Narendra Modi to felicitate Clean Champions at the India Today Safaigiri Singathon and Awards 2015

Leading musicians - Asha Bhosle, Kailash Kher,  Sonu Nigam, Daler Mehndi to perform at the

Safaigiri Singathon

New Delhi 1 October, 2015 - One year since PM Narendra Modi nominated Mr. Aroon Purie, Chairman and Editor in Chief, India Today Group to be a Clean India advocate, the India Today Group commemorates the honor with the India Today Safaigiri Singathon and Awards 2015. The event will be held on 2nd October, the first anniversary of the Swachh Bharat Abhiyan and the birth anniversary of Mahatma Gandhi, India’s original Clean India Champion. Prime Minister Narendra Modi will make the day special as the Key note speaker and by giving away the awards to the Clean India Champions. His presence at the event marks the first anniversary of him launching the Swachh Bharat Abhiyan.

Commenting on the initiative, Mr. Aroon Purie, Chairman and Editor in Chief, India Today Group said, “I was delighted when the PM nominated me and The India Today group as an ambassador of the Swachh Bharat Abhiyan. A clean India is such a simple idea but a revolutionary one.  It will only succeed if all of us work to make it a movement. So many of our ills will be solved if we fix our sanitation. By one estimate it could increase our average per capita income by 7%. As a media Group, we can play a role to raise awareness of this campaign and get people involved. Our first step is Safaigiri Singathon & awards. Our aim is to work on an attitude change and bring viewers face to face with uncomfortable facts in an entertaining manner. I am glad that we are not just reporting   but   making a difference.”

India Today Safaigiri Singathon & Awards is a key initiative of the Group’s efforts in realising the vision of Swachh Bharat and in recognising Clean Champions across the country. The Clean Champions are selected in 13 categories through a process of online entries, field work, and selection by a jury of eminent citizens. The jury members include Mr. Aroon Purie, Chairman and Editor-in-Chief, India Today Group, Mr. N. R. Narayana Murthy, Chairman Emeritus Infosys, Mr. Chetan Bhagat, Indian author, Mr. Rajeev Chandrasekhar, MP, Ms. Vidya Balan, Actor, Mr. Vinayak Chatterjee, Chairman, Feedback Infrastructure Services Pvt. Ltd and Mr. Bindeswar Pathak, Founder, Sulabh International.

The Safaigiri Singathon & Awards is a platform that celebrates cleanliness champions across India who are engaged in innovative work. It will share best practices in the area of cleanliness and have top visionaries honouring the chosen innovators. It's the group’s attempt to motivate India to recognise cleanliness champions and learn from their example. The awards will be given in the categories of Garbage Guru, Toilet Titan, Tech Icon, Cleanest Beach Town, Cleanest Monument, Cleanest Park, Cleanest Hill Station, Community Mobiliser, Cleanest Ghat, Water Warrior, Corporate Trailblazer and Cleanest Market Place.

 The event will be highlighted by the Safai Singathon with singers and musicians performing through the day. The singers and musicians attending the daylong event include, Asha Bhosle, Kailash Kher, Daler Mehndi, Sonu Nigam, Hans Raj Hans, Papon and Udit Narayan. Prime Minister Narendra Modi is the key note speaker and will be giving away the awards.  The Safai Singathon will be telecast on all four channels of the Network for over 8 hours non-stop Live on 2nd October.

PM Narendra Modi to felicitate Clean Champions at the India Today Safaigiri Singathon and Awards 2015

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Surf excel initiates the Keep India Clean Campaign

6 June, 2015: In the recent past, there has been a lot of awareness and talk about the PM’s Swachh Bharat Abhiyan. We’ve also seen a host of celebrities come out to clean up their localities and an in turn motivate us to take that first step to keeping our country clean. But how many of us have actually contributed to this initiative? We always ensure that we keep our homes clean, but what about our immediate surroundings and our country? Isn’t India our home too?

Surf excel saw this opportunity and partnered with mother and kids to encourage us to be responsible citizens and take the first step to contribute to Swachh Bharat Abhiyan. They sent out this communication through a thought provoking video anthem via India’s largest social networking platform, Facebook. The video carried a strong message on children leading the change to Keep India Clean and invited us to nominate their locality at http://daagachhehain.surfexcel.in/. Surf excel would then pickup localities across India and initiate a day wherein they would bring about an urban transformation.

Surf excel is about children getting dirty by doing good and in the process learning important life values. Given the whole recent sensitization around the PM’s Swachh Bharat initiative, the brand saw an opportunity wherein they could partner with communities and consumers to catalyze change.  The idea was to develop a sense of responsibility amongst children as they partnered with children and mothers to lead the change towards a cleaner India. After all, “Agar desh ki safai main daag lagte hain, toh daag achhe hain na!
Video link:



Surf excel initiates the Keep India Clean Campaign

Surf excel initiates the Keep India Clean Campaign
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Sachin discusses ‘Swachh Bharat Abhiyan’ with PM Modi

Sachin discusses ‘Swachh Bharat Abhiyan’ with PM Modi

Batting legend Sachin Tendulkar called Prime Minister Narendra Modi on Thursday and apprised him about his contribution to the ‘Swachh Bharat initiative’ campaign.
The 41-year-old iconic cricketer was one of the nine people chosen by the Prime Minister for his initiative, which he had launched on Mahatma Gandhi’s birth anniversary on October 2.

Tendulkar, who was accompanied by his wife Anjali, told the Prime Minister that he had extended the “chain” by inviting more people to participate in the campaign.

“The legendary cricketer also shared the idea of adopting a village under the Saansad Adarsh Gram Yojana with the Prime Minister, besides expressing his keenness to work towards development of sports in schools and colleges,” an official release said.

Modi had last week complimented Tendulkar after he took up broomsticks, spade and mattock to collect garbage strewn along the way in a filthy locality in his home town, Mumbai, along with his friends.

Bharat Ratna awardee Tendulkar had urged fellow sportspersons to join Modi’s ‘Swach Bharat Abhiyan’ and posted on a social networking site a video displaying his efforts to clean the locality “dumped with litter and garbage”.

“Swachh Bharat Hi Sach Bharat Hai! The story of Stinky Path to Footpath on film,” he wrote on his twitter account.
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