Showing posts with label TVC. Show all posts
Showing posts with label TVC. Show all posts

Alia Bhatt rejoices the ‘New Meetha’ - Sunfeast Dark Fantasy

~ Sunfeast Dark Fantasy strengthens its brand positioning as an indulgent offering by embarking on ‘meetha moments’ in its latest TVC ~

Alia Bhatt rejoices the ‘New Meetha’ - Sunfeast Dark Fantasy

Bangalore, 14th August 2019: Sunfeast Dark Fantasy, the premium cookie brand from ITC Ltd has rolled out its new TVC which feature Alia Bhatt in her ever exuberant persona. Revisiting the brand’s tagline “Can’t wait, won’t wait”, the commercial showcases how Alia is eagerly waiting for the engagement ceremony to conclude so that everyone can celebrate the occasion with the new meetha on the block, Sunfeast Dark Fantasy. With this new communication, the brand aspires to position itself as the ‘New Meetha’ which people  can take pride  in serving their guests.

The commercial captures Alia’s  temptation to grab a cookie when she realizes that there is only one cookie left in the tray. The TVC also displays how Dark Fantasy is a ‘meetha’ that can be easily served to many people due to its convenience and is an alluring offering due to its elegant packaging.

Link to the TVC:

Commenting on the TVC, Mr. Paritosh Wali, Chief Operating Officer, Biscuits & Confections Cluster, Foods Division, ITC Limited said, “We endeavor to elevate the dessert indulgence experience of Sunfeast Dark Fantasy by positioning it as the ‘New Meetha’ for all celebratory occasions. Sunfeast Dark Fantasy focuses on special moments with family and friends to make the indulgence more exciting. The TVC emphasizes on joy of sharing  and showcases the premium look & feel of Dark Fantasy as a meetha. Sunfeast aims to break further barriers and scale new heights in the indulgent biscuits segment by entering the space of meetha.”

Commenting on the campaign, Swati Bhattacharya, Chief Creative Officer, FCB Ulka, said ‘The story beautifully captures the idea of 'Everyday Chocolate Cravings', while establishing Dark Fantasy as a superior and unique alternative during Meetha occasions. Alia plays a character of a chocolate addict and Dark Fantasy, with its ultimate chocolate credentials, gives you an irresistible chocolate experience. With this film, the brand takes  its idea of heightened irresistibility to the next level

Alia Bhatt rejoices the ‘New Meetha’ - Sunfeast Dark Fantasy
Read More » launches new TVC - ‘ par Jo Dikhe wahi Mile’

- 360-degree campaign focusing on the importance of verified information

National, Sept 05, 2017:, India’s most innovative real estate platform, has announced the launch of its new TVC campaign “ par Jo Dikhe wahi Mile”. The TVC will showcase one of the brand’s core promises ‘what you see is what you get’ on A key part of this promise is - Sahi Photos, Sahi Price and Sahi Location. The TVC is targeted towards home intenders in the ten biggest cities in India who are looking to buy, sell or rent properties and will be launched on television channels and social media. The 360-degree campaign will run across print, outdoor, digital, social and radio. launches new TVC - ‘ par Jo Dikhe wahi Mile’ launches new TVC - ‘ par Jo Dikhe wahi Mile’

Conceptualized by BBH (Delhi), a globally recognised creative agency, the TVC starts with a young couple’s search for a home on As the wife asks her husband to look at a chosen property on on her tablet, the husband finds himself in the house through the same using a cleverly crafted special effect! The couple then engages in a fun conversation about the house. They are next seen sitting together discussing the home while looking at the tablet. A voiceover announces ‘ par Jo Dikhe, Wahi Mile’. The advertisement shows that the couple’s chosen home on comes to life when the husband enters it, depicting that there is no difference between what they see and what they get. This is made possible due to the verification process of property listings that ensures complete information for home intenders on

The campaign includes another creative that focuses on home rentals on, driving the same message of Jo Dikhe, Wahi Mile.

The campaign draws insight from a consumer research study that ranked lack of correct and complete information in property listings as the biggest concern. The innovative campaign will stay true to the optimistic brand world of, with an exciting and ingenious tonality that gives it a distinct identity that will resonate with home intenders before the festive season begins.
Commenting on the campaign, Neeraj Chaturvedi, CMO, said, “We understand the struggle of finding the ‘right’ home. has always taken the extra step to make this journey smooth and convenient. Through our campaign, we have captured the joy that one feels when reality meets expectations. We believe that the campaign will strengthen our relationship with our audience and reinforce our commitment to being the most trusted platform to discover, buy, rent and sell homes in the country.”

Subhash Kamath, CEO & Managing Partner, BBH India said, “The creative idea of ‘Jo Dikhe Wahi Mile’ is a simple yet memorable demonstration of the fact that gives its customers the right and relevant information to help them find their dream homes. For consumers, this is a key and critical benefit as the brand delivers on increasing transparency in the sector. It is a proud moment for all of us as we are really excited to rejuvenate this exciting brand, and this is only the first of the campaigns. Here's to many more!"

Link to the TVC:

Creative Team behind the TVC
Ad Agency: BBH
Director: Aakash Bhatia
Production House: Storytellers

About Elara Technologies Pte. Ltd.
Elara Technologies Pte Ltd is a Singapore-based information technology services company and the holding company of, and The company provides digital real estate marketing and transactions services. and merged in January 2017 to create India’s largest full service online-to-offline (O2O) real estate platform.
Founded in 2012, is a technologically innovative real estate platform for buying, selling and renting homes. The company offers over 600,000 verified listings through a trained team of data collectors, analysts, auditors and photographers. With over 100 data points per listing, the in-house Data Sciences Lab is empowered with a significant body of information to allow buyers and sellers to make more informed decisions. has led a number of strategic acquisitions that include Indian Real Estate Forum (IREF), India’s largest community forum on buying and selling homes; Realty Business Intelligence (RBI), a company focused on doing due diligence of new real estate projects; and HomeBuy360, a popular software for developers to manage and enhance their marketing and sales efforts.

Read More »

Prayag launches its new TVC

Prayag launches its new TVC
New Delhi, 9th August 2017:  Prayag, India’s leading bath assets and sanitary ware brand has taken up a unique initiative to create more awareness amongst customers about its state-of-the-art products range which have become affordable for the masses post GST rollout. Predominantly a luxury brand Prayag has launched their new TV Campaign (TVC) with inherent message that the wide array of exclusive choices for its high-quality products are now within the buying capacity of each customer and that this is the best investment a buyer will ever make.

The new TVC of Prayag opens with a buyer entering a hardware store asking for an affordable product and the shopkeeper suggests him to buy Prayag branded product. The customer however, insists on his desire to buy any other low costing product on which the shopkeeper informs him that it is due to implementation of GST, the most innovative and high-quality Prayag branded product range have also become affordable for the masses. With the message, “GST ke baad affordable ho gaya Prayag”, the TVC  also aims to spread awareness among the consumers regarding using only Prayag branded products which come with the best warranty and are also supported by reliable service. Through the campaign the company in a way has also tried to make people more responsive towards GST. Prayag products are everlasting, reliable and highly durable for the consumers, and keeping the same thing in mind the company has embraced such consumer awareness initiative.

Kick-starting the initiative, Mr. Nitin Aggarwal, CEO, Prayag  said, “The message that we are spreading through this campaign is that the streamlined indirect taxation regime has become truly beneficial for all the stakeholders of the industry. I’m sure with our new TVC, the phenomenon driven by the GST will get a much-needed shot in the arm.”

Popular Cine star Rajesh Sharma has played the lead role in this TVC as the owner of Prayag branded showroom. Most talented and critically acclaimed ‘Khosla Ka Ghosla’ and ‘Luv Shuv Tey Chicken Khurana’ movies famed actor, he will emphatically help spread the message of Prayag to millions of its consumer base and hence the company will be successful in spreading the awareness. Earlier as well, Prayag, has been engaged in such associations. Recently it was associated with the movie ‘Azhar’ based on the life of cricket legend Mohammad Azharuddin, in which the lead actors Emraan Hashmi and Prachi Desai had in a dialogue said, “Everyone is our fan and we are Prayag’s fan”.

With over 2 decade’s strong forte in PTMT and CP bath and kitchen fittings & accessories, Prayag acclaims to be one of the leading players with varied product range of Faucets, Stainless Steel Kitchen Sink, Flush Cistern, Seat Cover and other accessories. Equipped with state-of-the-art technology, Prayag’s manufacturing Plant based at Bhiwadi is equipped with latest technology and supported with proficient R&D team, spread over 12000 sq meter. Prayag has also been an elective member of "Indian Buildings Congress" from past 15 years, and the brand has bagged many affluent titles recently like - Star Brands (2010), Rising Star (2012), Asia’s Most Promising Brand (2013), India’s Most Admired (2015), World’s Greatest Brand (2016) and many more. Prayag already has an advance running plant for manufacturing in Bhiwadi and very soon, it is planning to bring a new dedicated unit for plumbing and faucets. Today, Prayag has a network of more than 12,000 dealers and 200 distributors and by 2018, it is planning to touch the mark of 22,000 dealers.
Read More »

Ambi Pur’s New TVC Focuses on Refreshing Monsoons

~Procter & Gamble (P&G) offers a fresh-smelling solution to musty monsoon woes~

Ambi Pur’s New TVC Focuses on Refreshing Monsoons

August 4, 2017:- Ambi Pur’s Smelly to Smiley campaigns have always challenged and conquered the toughest and most pungent odours in a real time set up with live experiments. The third edition of the Smelly to Smiley campaign focuses on yet another very relevant odour issue that most have us have encountered – the problem of the lingering monsoon odour that plagues all Indian households during the season. While monsoons have always stood for happy, fun times, growing up brings us face-to-face with monsoon-related issues. Akin to the advertisement format that has become synonymous to Ambi Pur, the new TVC is a real-life experiment at a real consumer’s home, where a unique sensorial challenge is conducted. After all, how often would you come across people with blind folds and pegs on their noses?

This interesting play on the senses reveals that a home, which may look immaculately clean, may, in reality, be perceived as unclean because it is doused with the damp monsoon odour. This TVC, conceptualized by Grey Group, features Brand Ambassador Boman Irani who presents a reality check in context to the damp, lingering odours that specially torment during monsoons. Launching nationally on August 03, the TVC positions the New and Improved Ambi Pur, with odour-clear technology, as the perfect solution to restore freshness to your favorite season.

The recently released findings from a survey conducted by AC Nielsen, commissioned by Ambi Pur, unearthed the extent of suffering that these damp, musty odours impose on all of us. In fact, 9 out of every 10* women felt that monsoons bring issues within the household such as drying clothes inside, that lead to a musty damp odour.

Nidhish Garg, Brand Manager, P&G Home Care India, comments: “To drive awareness regarding the New & Improved Ambi Pur with patented odour-clear technology, we have launched the 3rd leg of the very popular Smelly to Smiley campaign. The brand stays with its ideology of putting the product to torture tests against relevant odour issues, and this time we take on the musty odour that all Indians face during monsoons. The TVC captures live reaction of a consumer who experiences the monsoon odour when visiting a friend’s home that looks perfectly clean. The same consumer sees Ambi Pur in action and how it completely eliminates the monsoon odour as opposed to temporarily concealing it with a fragrance. This format of communicating with our consumers through live experiments helps in building brand salience and credibility.”

Ambi Pur’s Brand Ambassador, Boman Irani further adds, “Monsoon is my favourite season but we all know the challenges that come with it, right from drying clothes inside to the rigorous cleaning regime. The new TVC shows that the house that looks clean may not actually smell clean due to the overwhelming moisture-heavy air giving out a feeling of lack of hygiene. It is always fun shooting for Ambi Pur ads, as well as extremely reassuring to witness the brand live up to toughest home odours in live experiments, year on year! This time too, Ambi Pur in its new avatar, truly eliminated the musty monsoon odour. So, it’s time to stop being enslaved by this moldy smell and refresh your monsoons with Ambi Pur.”

The New & Improved Ambi Pur uses a distinct formulation that focuses on odour removal, not just on emitting the fragrance. P&G has created a trademarked ‘Odour-clear technology’, which has been brought to India in July. The new technology fights odour at a molecular level, neutralizing it completely, and leaving behind a subtle fragrance, thus truly eliminating all tough odours.

All Ambi Pur fragrances, including the newly launched Sandalwood fragrance, are available across stores at a price of Rs. 299.

Agency Credits: 
Lead Creative Agency: GREY Düsseldorf
Local Support: GREY Mumbai
Production House: Casta Diva Pictures, Mumbai

About Procter & Gamble 
P&G serves consumers in India with one of the strongest portfolios of trusted, quality, leadership brands, including Vicks ®, Ariel®, Tide®, Whisper®, Olay®, Gillette®, AmbiPur®, Pampers®, Pantene®, Oral-B®, Head & Shoulders® and Old Spice®. P&G operates through 3 entities in India of which 2 are listed on NSE & BSE. The listed P&G entities are: ‘Procter & Gamble Hygiene & Health Care Limited’ and ‘Gillette India Limited’, whereas the unlisted entity (which is a 100% subsidiary of the parent company in the U.S) operates by the name ‘Procter & Gamble Home Products Private Ltd.’ In the last 12 years, P&G’s signature CSR program P&G Shiksha has built and supported 1000 schools that will impact the lives of 10,00,000 underprivileged children across the country by providing them with access to education. Please visit for the latest news and in-depth information about P&G India and its brands.
Read More »

Hindware and Superstar Shah Rukh Khan redefines Expert Companionship through a Co-branded TVC with Jab Harry Met Sejal

Hindware and Superstar Shah Rukh Khan redefines Expert Companionship through a Co-branded TVC with Jab Harry Met Sejal

The TVC is released in over 350 cinema halls across 203 cities ahead of the movie’s release

Bangalore, August 4,2017: Hindware, India’s leading bathware brand, recently launched its co-branded TVC in association with superstar Shah Rukh Khan’s much anticipated movie Jab Harry Met Sejal. The upcoming romantic comedy written and directed by renowned director Imtiaz Ali and produced by Red Chillies Entertainment stars Anushkha Sharma along with Shah Rukh Khan. Conceptualized with Red Chillies Entertainment, the promotional TVC brings forth common attributes between brands Hindware and Shah Rukh Khan - as both are experts in their respective fields.

The TVC is a seamless amalgamation of memorable scenes from the movie where Shah Rukh Khan is seen as an expert guide and from Hindware’s upcoming TVC where Shah Rukh Khan explains Hindware’s expertise in building dream bathrooms. It draws parallels between Shah Rukh Khan’s role as an expert guide who aids Anushkha Sharma in her exciting journey and Hindware as an expert brand which helps bring alive dream bathrooms for many consumers.

Speaking about the cobranded TVC, Mr. Manish Bhatia, President, Building Products Division, HSIL Limited, said, “We are extremely proud to have Shah Rukh Khan as the Brand Ambassador for Hindware over the last two years. We have collaborated on various occasions with his movies including Raees and Fan in the past. Over the years, Shah Rukh Khan’s passion, diligence and sense of style has established him into a trusted superstar of his generation. This movie specifically had the right attributes of being an expert companion in one’s journey to achieve something of their dreams, which Hindware truly believes in and is also our new brand positioning”

“Hindware is renowned for providing the Indian consumers with expert guidance when it comes to designing their dream bathrooms. The brand’s continuous efforts to evolve with the time and provide unique propositions to their consumers and brand partners stands as a testimony to their extraordinary growth as the market leader.” said brand ambassador Shah Rukh Khan. He added.

The TVC will be aired at theatres across 203 cities in India for a duration of 3 weeks enthralling movie-going audiences. It will be also be available online on YouTube for more than 30 days.  

HSIL Limited, a listed company, is the leading player in the Indian sanitaryware and faucet industry and is the 2nd largest in ‘container glass’ in South India. HSIL limited has three business segments namely Building Products Division having Sanitaryware products under brands like Queo, hindware Italian Collection, hindware Art, Benelave, Raasi, Amore & home decor solutions under Evok; Packaging Products Division under Associated Glass Industries &Garden Polymers; and Consumer Products Division having home solution products under brands such as hindware Kitchen Ensemble, hindware Atlantic, hindware Snowcrest, Moonbow & hindware Vents.

Read More »

KOPIKO’s new TVC gives young India a new mantra - ‘Jaage Raho, Aage Raho’

Introduces an endearing character, Durgesh, to connect with the aspirations of the young in small town India thereby carrying forward the brand’s communication proposition

Delhi, 20th June, 2017: Inbisco India Pvt. Ltd. is back on television with a new TVC for its premium and popular coffee candy – KOPIKO, a, power-packed, hard-boiled treat made with real coffee extracts.  In the TVC, the brand introduces Durgesh, an endearing young man hailing from a small town. He is ambitious, highly motivated, and has dreams to make it big. He is the star of the commercial, promoting Kopiko’s mantra - ‘Jaage Raho, Aage Raho’ The TVC shows Durgesh stopping at nothing to achieve his goal. But a 24X7 always-on-the-job approach comes with its share of challenges.  However KOPIKO is his dependable pocket-sized saviour that keeps him up and ahead in life especially during moments of need.

KOPIKO’s new TVC gives young India a new mantra - ‘Jaage Raho, Aage Raho’

KOPIKO’s new TVC gives young India a new mantra - ‘Jaage Raho, Aage Raho’

KOPIKO’s new TVC gives young India a new mantra - ‘Jaage Raho, Aage Raho’

Conceptualized by Leo Burnett, the TVC begins with Durgesh praying while holding a self-help motivational book in his hand. He is seeking blessings from successful and inspirational leaders from around the world. He does all this with just one goal in mind - to learn and win. In the next sequence, we see Durgesh in his boss’ cabin, being scolded and yelled at by his boss. However, this does not deter him but inspires him to work harder. We see Durgesh’s female colleague, Prerna, trying to get his attention, but he shuts himself from everything that distracts him from his goal.

We see him burning the midnight oil alone in office even as others have left for home, working with dedication to prove himself. However, when the time arrives for Durgesh to prove himself in front of his boss and other international colleagues, he is seen dozing off. All the hard work and dedication that Durgesh put into this presentation was about to vanish in one moment when his biggest enemy, an ‘untimely snooze’, decided to show up.

Enraged, Durgesh’s boss shouts at him, as we see KOPIKO coming to his rescue. After popping Kopiko, Durgesh wakes up with new vigour and enthusiasm. This is the turning point of the TVC as we see Durgesh redeeming himself with this newfound energy. He confidently stands-up in front of one and all at the conference room and makes a smart statement that is received with applause by his boss and colleagues.  The TVC ends with the message ‘Jaage Raho, Aage Raho’ as Durgesh is seen enjoying his moment with pride and joy.

Speaking on KOPIKO, Mr. Achyut Kasireddy, Managing Director of India and Indian Sub-continent, Inbisco India Pvt. Ltd. said, “KOPIKO is the first candy with real coffee extracts that gives the unique experience of ‘real coffee’ anytime and anywhere. It is a smooth, creamy, mini cappuccino treat that is not just wonderful to taste, but also helps you stay alert. The new TVC highlights KOPIKO’s proposition as a candy that helps recharge energies and stay alert, because of its real coffee extracts.” Elaborating further on the TVC he said, “The character created for this TVC Durgesh Singh, has been crafted keeping our target consumers in mind. A lot of people who love and consume KOPIKO are college students, first jobbers who have just started their careers and have dreams of making it big. Like Durgesh, many fall prey to untimely snoozes which are inevitable with all the effort one’s put into a day’s work. That is why we have come up with the exciting communication proposition Jaage Raho, Aage Raho (Stay Awake, Stay Ahead). For everyone who needs a little something extra to keep him or her going, KOPIKO is the solution. It’s made from real coffee and will help to keep snooze at bay.”

Speaking on the TVC, Sanju Menon, Senior Vice President, Leo Burnett India said, “The confectionary category in India is very cluttered and the challenge to regain top spot in the category was quite daunting. As we understood the product deeper, the solution became quite apparent - to create a narrative that is derived from the product itself and not a mere piece of entertaining content. The story of Durgesh is something experienced by many. Making the story relevant and humorous will surely help us achieve our objectives. “

About INBISCO India Pvt. Ltd.
Inbisco India Pvt. Ltd. is part of Indonesian based Mayora Group – leading FMCG player in Indonesia. The company is primarily engaged in the manufacturing and sales of confectionery, biscuits and noodles in the country. The Group ventured in India in 2008 and in a short span of time established a strong presence in the market owing to its innovative products and focus on quality. Its product portfolio in India includes Kopiko (premium hard boiled coffee candy), Choki Choki (chocolate flavored paste in laminated tubes), Joymee Noodles (instant noodles), Danisa (butter cookies) and Juizy Milk (strawberry flavoured hard boiled candy). The company has manufacturing plants in Hyderabad and Gujarat. Inbisco India Pvt. Ltd. is amongst the top 100 FMCG companies in India.
Read More »

Mother Dairy Launches New TVC for its ‘CHILLZ’ Range of Ice Creams

~Tugs at the heart of emerging India with ‘TOO GOOD TO SHARE’~

Mother Dairy Launches New TVC for its ‘CHILLZ’ Range of Ice Creams

New Delhi; June 09, 2017: Leading milk and milk products player, Mother Dairy, is all set to launch a new television commercial (TVC) for its CHILLZ range of ice creams, targeting the peer group – emerging consumers of India. The new TVC with the tagline “Aapke Liye. Sirf Aapke Liye!” highlights the fact that these delightful ice creams, made of real milk are so delectable that it makes them  too good to share.

The campaign has been conceptualized by Ogilvy & Mather, Gurugram, while the production has been executed by Chrome Pictures.


The new TVC is created with an insight to beat the heat with Mother Dairy’s CHILLZ range of ice creams. The unique product format of Mother Dairy ice creams are such that they provide an immersive multisensorial consumption experience and are meant primarily for individual indulgence. Added to this mix is a great ingredient story of these ice creams being made with real creamy milk and an abundance of chocolates, nuts, almonds and more; all of which truly make it a delight for the taste buds and an indulgence that is simply too good to share. While many may share a lot with their near ones, but ice creams, it turns out to be “Aapke Liye. Sirf Aapke Liye!”

Speaking on the Campaign Mr. Randhir Kumar, General Manager – Marketing (Dairy Products), Mother Dairy Fruit & Vegetable Pvt. Ltd. said, “With the launch of Mother Dairy CHILLZ TVC we are targeting consumers who are fond of Ice-creams which are best to resist the heat in scorching summers. With growing urbanization and exposure to global trends, the consumer expectations have also evolved. As a consumer centric orgnization, we take the the onus of meeting those expectations on us. Mother Dairy’s CHILLZ range of ice creams offers bars and cones that are made from real creamy milk and superior ingredients, to truly delight their taste buds and entice consumption. With this commercial I am sure we would be able to soothe our consumers’ indulgence in varieties of CHILLZ ice-creams”.

TVC Plot

The TVC opens in a college cafeteria, where a young girl is sitting with Mother Dairy’s CHILLZ ice-creams, and her boyfriend steps in casually grabbing one of the ice-cream bar from her hand. Just as the guy is about to take a bite the girl innocently asks “Aaj movie ya bowling? Venky”. Confusingly, the guy looks at the girl asking “Who is Venky?”. Pretendingly, girls says “sorry, Krish!”. The guy becomes even more perplexed and enquires yet again and the girl again calls him with some other name and it continues.  With a sad confusing expression the guy slowly hand-overs the ice-cream bar to her and storms away. Girl, gleefully grabs the ice-cream bar and looks delighted to have both of Mother Dairy’s CHILLZ ice-cream. In a matter of 30 seconds the TVC connects with you and makes you want to have that delicious creamy ice cream made with real milk.

Mr. Kapil Arora, President, Ogilvy North, added, “One of the best things about Mother Dairy and its range of delightful Ice Creams is that they are made with real ingredients of the finest quality, that are added to it in abundance. Our creative idea revolves around the simple truth that these ice creams are so delightfully indulgent that they aren’t meant to be shared; Mother Dairy ice creams ‘made for you, and only you’.”

The TVC will be aired starting from June 09, 2017 and will also be available on YouTube and on the Company’s social media pages.

The TVC can be viewed at:


Managing Partner & President Ogilvy & Mather: Kapil Arora

National Creative Director: Ajay Gahlaut

Creative Director: Divya Bhatia, Vimal Singh

Account management: Pawan Bhatt, Siddhartha Ghose, Shobhit Choudhary

Production house: Chrome Pictures

Director: Hemant Bhandari

Producer: Abhishek Notani

About Mother Dairy Fruit & Vegetable Pvt Ltd: 

Mother Dairy was commissioned in 1974 as a wholly owned subsidiary of the National Dairy Development Board (NDDB). It was established under the initiative of Operation Flood, the world's biggest dairy development program launched to make India a milk sufficient nation. Today, Mother Dairy is a leading dairy player which manufactures, markets & sells milk and milk products including cultured products, ice creams, paneer and ghee under the ‘Mother Dairy’ brand. The Company also has a diversified portfolio with products in edible oils under the ‘Dhara’ brand and fresh fruits & vegetables, frozen vegetables, range of unpolished pulses, fruit juices, jams etc. under the ‘Safal’ brand. Mother Dairy through its brands has a national footprint across all major cities in India, offering a delectable range of products to its customers.

Read More »

Nestlé MUNCH releases new TVC to celebrate partnership with Baahubali 2

 Shows a mashup of the iconic movie trailer with Crunch Macha MUNCH Macha musical

 Bangalore,  April 26, 2017: The new TVC features the trailer of this year’s most anticipated movie, with the energetic and peppy song – ‘Crunch Macha MUNCH Macha’, playing in the background. The film ends with Baahubali’s lead actor, Prabhas, narrating the brand tagline - Crunch Macha MUNCH Macha before urging viewers to enjoy Nestlé MUNCH in special Baahubali packs.

 Our distributors kept the partnership momentum high by adopting the Baahubali 2 merchandise and enacting a short Baahubali act as they announced the limited edition Nestlé MUNCH packs in a traditional call out style while launching the packs for retailers. Also, the Nestlé MUNCH NUTS limited edition packs will help fans savour the magic of Baahubali 2 through free phone stickers designed exclusively to celebrate this partnership.

 Speaking on the idea behind the association, Mr. Nikhil Chand, General Manager, Chocolates and Confectionery, Nestlé India, says “India is a growing chocolate and confectionery market, and there is a need for excitement and innovation in this category. With MUNCH celebrating Baahubali 2, our consumers will for the first time experience foot thumping music of Crunch Macha MUNCH Macha along with the grandeur of Baahubali 2. The already popular innovation, Nestlé MUNCH Nuts has once again brought new-to-category experience of phone stickers free with Baahubali packs for fans to celebrate”

The partnership between Nestlé MUNCH and Baahubali 2 has also been activated through the launch of five new Nestlé MUNCH limited edition packs.

Read More »

Dr. Oetker boosts mayonnaise towards a 1000cr category: Launches a new TVC

FunFoods by Dr. Oetker teaches consumers new usage of Mayonnaise in its new TVC with Sonali Bendre

New Delhi, 24th April 2017: Dr. Oetker, a leading purveyor of western cuisine in India, launched a new TVC under Food Mein Daalo Magic campaign for its sub-brand FunFoods. The TVC educates consumers about the versatility of mayonnaise and highlights it in a delectable new avatar to create a creamy sauce for macaroni dish to make it saucier and creamier. Brand Ambassador & modern woman Sonali Bendre will be seen creating a creamy sauce with FunFoods Veg mayonnaise. The ad campaign brings alive the brand’s philosophy of creating joys of western food within the comfort of one’s own home by making food that is fun and tasty making it exciting for the entire family to consume.

Speaking about the launch, Mr. Oliver Mirza, Managing Director & CEO, Dr. Oetker India, said, “Mayonnaise has been a star performer for us in our bouquet of pleasure food range in the last calendar year. Our first ever ad campaign on Mayonnaise which was launched 16 months ago helped us in achieving over 100% growth in mayonnaise. Through the new TVC, our focus is to educate consumers further on the versatility of mayonnaise. In the new TVC, we will show consumers how to make a creamy white sauce at home. The new TVC will accompany our existing ‘Sandwich TVC’ and will be live on all major channels. We aim to continue our success and grow mayonnaise into a 1000 cr. category in India by 2020.”
Dr. Oetker boosts mayonnaise towards a 1000cr category: Launches a new TVC

Dr. Oetker boosts mayonnaise towards a 1000cr category: Launches a new TVC

Dr. Oetker boosts mayonnaise towards a 1000cr category: Launches a new TVC

Dr. Oetker boosts mayonnaise towards a 1000cr category: Launches a new TVC

Commenting on the occasion, Sonali Bendre said, “I am excited to carry on my association with Dr. Oetker. FunFoods by Dr. Oetker as a brand understands the requirement of today’s homemakers and provides a culinary solution through its extensive product range. FunFoods Veg mayonnaise is a personal favourite at my home as my son absolutely loves the creamy white sauce made from mayonnaise which I learned during the shoot for the TVC.”
The PAN India campaign will be supported by a holistic marketing approach including TV, digital and social media engagement. Consumer outreach shall include education through recipe brochures, recipe videos on both TV as well as YouTube, on-ground activation through retail exhibitions and regional integration.
About the TVC:
The new TVC is set in a modern household kitchen. The plot revolves around a mother who struggles to make her children excited about the regular ‘Red Waali Macaroni’. She is in utmost confusion and despair when an international chef from Dr. Oetker in his own signature style and peppy jingle reveals his secret to create creamy white sauce with FunFoods Veg Mayonnaise. The idea is to show how mayonnaise can be used to create delicious, mouth-watering creamy white sauce giving mother the pride of providing best to her family.

TVC Details:
Duration: TVC – 30 seconds
Language: Hinglish
Creative Agency: ScareCrow Communications
Production House: Light Bulb Motion Pictures
Director: Pinaki Bose

Dr. Oetker boosts mayonnaise towards a 1000cr category: Launches a new TVC

Dr. Oetker boosts mayonnaise towards a 1000cr category: Launches a new TVC

Dr. Oetker boosts mayonnaise towards a 1000cr category: Launches a new TVC

Dr. Oetker boosts mayonnaise towards a 1000cr category: Launches a new TVC

Dr. Oetker boosts mayonnaise towards a 1000cr category: Launches a new TVC

About Dr. Oetker:

The Oetker Group is a German conglomerate with six different business divisions namely food, beer, sparkling wine & spirits, shipping, banking and other interests. With about 30,000 employees in around 50 countries, it is one of Germany’s largest family owned diversified industrial groups with a turnover of over Euro 12 Bn. Food division for the company accounts for around Euro 3 bn. globally and consist of products like frozen pizza, baking etc.

The food division of the company is present in India since 2007. It acquired a local brand FunFoods in 2008 and since has worked to grow the market of Western Sauces & Spreads in the country. It is the leader in Mayonnaise, Sandwich Spreads, Salad Dressings and Peanut Butter apart from being present in many other categories. With a focus on offering products that suit the Indian food palate, FunFoods range of sauces and spreads help the woman of the house gain that confidence to create western food at home that is yummy and worth the value for your money.
Read More »

Milton’s new ad for ‘Leak Lock Steel Tiffin’ is India’s First TVC to be shot on iPhone!

Features the product as part of its ongoing ‘Kuch Naya Sochte Hain’ campaign

Mumbai, April 13, 2017: Milton, known for its innovative and functional range of products for houseware, have released a TVC for its latest innovation, the Leak Lock Steel Tiffin. This is India’s first TVC shot on an iPhone. The TVC has been launched as part of its ongoing ‘Kuch Naya Sochte Hain’ campaign.

Conceptualized by Ogilvy Mumbai and directed by Bauddhayan Mukherji from Little Lamb Films, the film depicts the daily routine journey of the tiffin from home to office, through regular city life. While leak-proof plastic tiffins have been in the market for a while, Milton raises the standard of innovation higher by implementing leak proof technology in the steel tiffin.

Ajay Vaghani – Managing Director, Hamilton Housewares Pvt. Ltd., says, “As leaders in the consumer housewares segment, we constantly strive to provide innovations to solve day to day problems faced by our customers. To solve the issue of food leaking out of tiffins, we designed a range of tiffins with leak-proof lids to ensure that you can carry your tiffin everywhere without worrying about anything spilling out. This is a predicament faced and ignored by many, but we provide novel, efficient solutions for the same.”

Kunal Jeswani – CEO, Ogilvy & Mather, says “It is always challenging to do a great product demo. What I love about this piece of communication is that it focuses on the core product benefit throughout and yet takes the viewer on a journey that is both engaging and entertaining. Clearly one of my favourite pieces of work in 2017.”

Food plays an important role in expressing ones’ love for one another. It's one of the ways mothers and spouses show that they care. Milton has been part of this family bond for decades. Through a simple yet thoughtful innovation like the Leak Lock Steel Tiffin, it celebrates the love and bond amongst family members via food. The Leak Lock Steel Tiffin ensures that food doesn’t spill inside the tiffin and one gets to enjoy their home cooked food.

The campaign will run from 14-04-2017 onwards on major Hindi, English, Punjabi, Tamil, Kannada and Telegu TV channels. In addition, the TVC will also be promoted on YouTube, Facebook and Instagram. Do take a look at what this exceptional tiffin looks like through the eye of an iPhone in the link below.

YouTube link:

About Hamilton
Hamilton Housewares Pvt. Ltd. is one of the leading manufacturers, wholesale suppliers, distributors and exporters of house-ware products across the globe formed in the year 2000. Since its inception in 1972, Milton, one of its flagship brands has carved a niche for itself amongst its customers as a pioneer of the house-ware industry.
Today, the company is propelling ahead with numerous brands under the Hamilton group and has become a pride of every home across India and other global destinations. Hamilton's flagship brands, Milton, Treo, Claro and Spotzero are designed to solve the daily problems faced by the modern Indian consumers who desire quality products with maximum utility. Hamilton products sold across all channels – B2B, B2C, CPC (Central Processing Centre), Retail Outlets and Online.

Read More »

Mondelez India Launches New TVC for Its Double Chocolatey Cadbury Choclairs Gold

The TVC aims at celebrating the power of the double chocolatey blast, which
one can get only from Cadbury Choclairs Gold

INDIA – March 1 2017- Mondelez India recently launched a new TVC for India’s much-loved center-filled chocolate éclair – Cadbury Choclairs Gold. Conceptualised by L&K | Saatchi & Saatchi and enriched by deep consumer insights, the “Mooh bandh rakhne ka double” campaign celebrates the power of the delicious double chocolate blast inside Cadbury Choclairs Gold.

The TVC features two central characters, the younger brother – the protagonist and his elder brother, who share a fun-filled, mischievous relationship with each other. The younger brother is always on the lookout for chances to get his elder brother into trouble. But the elder brother always has that one effective counter attack in his pocket - the double chocolatey Cadbury Choclairs Gold. Each time the younger brother opens his mouth to complain, the elder brother tosses an irresistible Cadbury Choclairs Gold to shut him up. With rich visuals of a double chocolatey blast, the entire film will leave your taste buds craving for a Cadbury Choclairs Gold.

Mondelez India Launches a New TVC for Its Double Chocolatey Cadbury Choclairs Gold

Mondelez India Launches a New TVC for Its Double Chocolatey Cadbury Choclairs Gold

Amit Shah, Associate Director – Marketing (Gum, Candy & Beverages), Mondelez India said, “Cadbury Choclairs Gold has been loved by consumers over the years. With the brand proposition of ‘Mooh Bandh Rakhne Ka Double Lagega,’ the whole idea of the campaign is to bring out the richness of the double chocolatey Cadbury Choclairs Gold emphasizing on more value at the price point of just two rupees. This versatile mix of emotions makes the commercial engaging, endearing and a pleasure to watch.”

Delna Sethna, Chief Creative Officer, L &K Saatchi & Saatchi said, “Getting a film right is always tough business. Getting it right twice is like discovering light at the end of the tunnel. The relationship between two brothers is so rich, it gives us enough leeway to cut it differently every time we try, Chugli-khor little brother believes he has the upper hand, when in fact older brother had the perfect “mooh bandh” solution in the palm of his!"

Please download the TVC from here - (expires on 1st March, 2017)

Agency Details:

Agency: L&K | Saatchi & Saatchi
Chief Creative Officer: Delna Sethna
Creative team: Ketki Karandikar and Priyanka Prakash
Vice President: Priyanka Chatterjee
Account management: Divya Madhavan and Ankita Pandit
Agency Producer: Divyang Pandya
Account Planning: Meraj Hasan and Lily Bishnoi
Director (film): Prasoon Pandey
Production house: Flirting Vision
Director (film): Benaifer Mallik and Rajiv Rajamani
Executive Producer: Kunal Dhabuwala
Director of photography: Piyush Shah

About Mondelēz International

Mondelēz International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, 2015 net revenues of approximately $30 billion. Creating delicious moments of joy in 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, with billion-dollar brands such as Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit or follow us on Twitter at

About Mondelez India Foods Private Ltd.

Mondelez India Foods Private Ltd. (formerly Cadbury India Ltd.) is a part of Mondelēz International,a world leader in biscuits, chocolate, gum, candy and powdered beverages. The company in India operates in four categories – chocolate, beverages, biscuits and candy and is chocolate category leader. Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Gems, Cadbury Glow are some of the company’s chocolate brands in India. The company’s beverage portfolio consists of Bournvita and Tang. Cadbury Oreo & Bournvita Biscuit is a part of its biscuit portfolio and Halls and Choclairs Gold make up its candy portfolio. For more information, please

Read More »

Roca Launches its New Campaign ‘My Bathroom’

·       Captures life moments and how bathrooms play a pivotal role in personal space

·       Showcase Roca Bathrooms as a premium living space

·       The TVC reinforces Roca’s lineage, design capabilities and expertise  that is established over 100 years

New Delhi, February 1st, 2017: Roca, India’s leading manufacturer of bathroom products, today unveiled its new campaign, with its central theme as ‘My bathroom’. With an Indian actor as the protagonist in the TVC, the brand aims to connect with the Indian audience and showcase the beautiful products of Roca reflecting luxury, technology, style and variety that one desires in his/her personal space.The television commercial (TVC), created by Contrapunto BBDO, Spain is aired across channels starting today.

With international exposure, bathrooms are evolving in India and are considered to be extensions of one’s living spaces today.  The objective of the new campaign, launched in the centenary year of the brand, is to establish Roca bathrooms as the new living spaces and showcase how Roca creates unique experiences of luxury for each individual, ultimately, establishing Roca as a premium bathroom brand. Committed to delivering design excellence and creating unique experiences through pioneering ideas, Roca, through this TVC, features all the best moments of the day including trying new looks, playing with kids, spending personal time with her partner and some alone time in tranquillity.

The TVC reinforces the brand leadership along with its expertise, lineage, design capabilities and the experiences one can expect, ultimately influencing purchase decision of the consumer. It aims to connect with a consumer who is forward-looking, smart, seeks new experiences and is exposed to international trends.

Roca Launches its New Campaign ‘My Bathroom’

Roca Launches its New Campaign ‘My Bathroom’

Roca Launches its New Campaign ‘My Bathroom’

Roca Launches its New Campaign ‘My Bathroom’

Roca Launches its New Campaign ‘My Bathroom’

Film Descriptor (i.e. describing the film)

The concept of the new Roca TVC brings alive special individual moments and showcases bathroom that caters to elevated lifestyle aspirations of the Indian customer. It shows the protagonist experiencing the bathroom as different living spaces. It opens on the protagonist trying out various outfits, appreciating her looks and establishes the bathroom space as her own personal ‘Showroom’.  The Roca bathroom is next seen as her kids ‘Magic Room’ where they are seen experiencing the magic of Roca’s Smart toilet. In the next shot, Roca bathroom is seen to transform into the couple’s love abode as the ‘Heart room’. Moving forward into the film, the woman then uses the bathroom as a ‘Changing Room’ to change her looks and later as her ‘Chat Room’. Towards the end of the TVC, the protagonist is seen using the ‘Shhh Room’ as her escape from the world. The TVC signs off with ‘Roca. My Bathroom.’ The tonality of the TVC is warm, yet very dynamic, taking a consumer-centric approach with a lot of sophistication and premiumness infused in it.

Excerpts from Company Spokesperson-

“Roca is the world leader in the definition of bathroom space and has been accepted very well in India. Moving forward, we want to strengthen the association of Roca with premium bathrooms. The new campaign aims to reinforce our commitment to providing not only products with the most advanced technology and design features but high-quality bathroom solutions and premium experience for the consumers who value excellence. We are very happy with the new campaign idea and intend to amplify it across touchpoints, TV, Print, Digital, Retail et al.” Said KE Ranganathan, Managing Director Designate, Roca Bathroom Products Pvt. Ltd.

Carlos Jorge, General Creative Director, Contrapunto BBDO Madrid adds, “From the very beginning of this project we asked ourselves why anyone would choose a premium brand like Roca to create their bathroom. And within the answer lies the idea for this campaign. If you want your bathroom to be as important as the rest of your house, if you want it to be this intimate space your share with you partner, the space where you see you children grow, to be your own personal spa where you seek renewal after a hard day at work, or at times the place where you can find your very own new look, then you are not only looking for a bathroom, but the chance to create a space as personal and particular as your living room, the children’s room or your bedroom. Roca gives you all the options to create your individual bathroom space, where every detail is a reflection of your style and the way you understand your life.”

Campaign credits: 
 Director: Federico Brugia                                            
 Director of Photography: Santi Esteban                    
 Creatives: Contrapunto BBDO, Spain

The TVC can be viewed here -

About Roca 

"Roca is a company engaged in the design, production and commercialization of products for the bathroom space, as well as ceramic floor and wall tiles for architecture, building and interior design. Its origins date from 1917, when the Roca family started building their first production plant in Gavà (Barcelona). In the centenary of its establishment, the company employs over 22,600 workers and has 78 production plants, with presence in more than 170 markets in the five continents. For more information, visit

Read More »


~  Ek Heera Aapke Heere Ke Liye ~

India, October 12 2016: DeBeers, the world’s leading diamond company in collaboration with GJEPC, has announced an India specific advertising campaign for the upcoming festive season to consolidate and enhance the demand for diamonds in India.  The campaign ‘Ek Heera Aapke Heere Ke Liye’ (Only a diamond is worthy of your diamond) is about the appreciation of a husband for his wife for the little things that she does which makes his life, a life worth living. This campaign has been developed and conceptualized by J. Walter Thompson India (JWT, India) and produced and directed by Joydeep Sarkar of Native Films.




Conceptualized on the idea of ‘appreciating your wife with a diamond’ the campaign creatively depicts the little things a wife adds in her husband’s life and how his life is a brighter, happier life because of her in it.  The wife is at the core of the commercial and depicts how she is the soul of the household and how everyone’s life is better because of the love care and concern she shows them and how she completes them. It signifies that every woman is the diamond in her husband’s life and is truly deserving of a diamond as appreciation of all the effort she puts in for her family.

 The TVC takes us through the life of a modern Indian woman taking care of her family (her husband, child and in laws) doing what comes naturally to her. Starting with her mischievously waking her husband up in the morning. To making breakfast a fun experience for her child, to ensuring the comfort of the elders of the family.  The ad ends with the husband gifting his wife diamond earrings to show that he appreciates her contribution to his life.

Talking about the campaign, Sachin Jain, President, Forevermark commented, “India is one of the top performing markets for diamond consumption in the world. DeBeers and GJEPC have worked closely together to create a campaign for Indian audiences this festive season to sustain and further grow diamond equity in the minds of our audience. This campaign will focus on retaining the consumer preference for diamonds while reinforcing consumer confidence and demand for diamond jewellery, in the market.”

Tista Sen, National Creative Director, JWT, India added, “Celebrate the woman in your life, this festive season with an exquisite diamond. The silent force by your side and the integral thread that links your family together is the woman of the house. Through this campaign, we applaud women in their everyday avatar and their everyday multiple roles. Authentic and heart-warming, the campaign acknowledges and salutes this essence of womanhood and motherhood.”

The Ek Heera Aapke Heere Ke Liye’ campaign will utilize the national media channels such as TV mainlines, magazines, paid search, online display and video audience buying, key digital sponsorships, social media platforms, and online television. The campaign will debut on National TV with a 60second commercial in Hindi and local languages like Tamil, Telugu, Malayalam, Bengali, Gujarati, Marathi and will across entertainment, movies and news channels for a period of 3 months all through the festive season.

Download link


Read More » launches their new brand campaign – Choose Your Twinkle

Bangalore, 10th October, 2016:India’s leading online destination for fine jewellery,, today launched a new brand campaign ‘Choose Your Twinkle’. Presenting the finest range of modern and contemporary jewellery designs and styles, the campaign promotes the brand as the go-to jewellery destination for today’s women.

The messaging of the new campaign will reach audiences through a 30 second TVC aired across leading channels apart from being promoted extensively on social and digital platforms. The narrative reverberates Bluestone’s USP of a wide choice of designs and modern appeal by presenting them through an interesting scenario of friendship portrayed by two young women. It is also indicative of the engaging online experience that appeals to the new age women. launches their new brand campaign – Choose Your Twinkle

TVC Link:-

The story is set at an apartment where two friends are on a couch, visibly fuming at each other over a disagreement. One of them picks up a magazine and starts to flip pages vigorously while the other picks up her phone to browse through the site. A couple of rings seem to have caught her eye but she can’t decide on one. Foregoing her tiff with her friend for a moment, the girl with the phone seeks her friend’s opinion on a piece of jewellery she has selected. Her friend succumbs to her friendly gesture and acknowledges her choice with the words “I love it…It is so you”. In an interesting turn, our protagonist exclaims “Haina, I don’t know why I ever doubt myself” and recedes to her side of the couch, while the friend realizes that she has been played. A voice then sums it up - More stories, more designs, more choices, - BlueStone – Choose your Twinkle. launches their new brand campaign – Choose Your Twinkle

BlueStone is introducing over 250 new designs for the current festive season across categories and will also be launching new collections. The company is undertaking an aggressive approach towards marketing post the recent round of funding while strengthening its offerings and reach.
Speaking about the campaign, Pushkar Jain, CMO,, said, “We are very excited to launch our new brand campaign that happens to coincide with the festive season. The TVC clearly illustrates our core proposition of choice of designs and modern styles whilst targeting the new age women. Our strong focus on brand building coupled with world class designs and a superior online experience will enable us to expand our footprint in the second largest jewellery market in world.”
Ashish Chakravarty, National Creative Director, Contract Advertising said, “Jewellery is very close to women. Sometimes closer than their partners. We thought, for this one, let’s tell stories of women, by women. So here it is, a peek into a woman’s mind, her thought process and the moments that trigger off when she discovers choice and gold and love. All at once.” launches their new brand campaign – Choose Your Twinkle launches their new brand campaign – Choose Your Twinkle launches their new brand campaign – Choose Your Twinkle launches their new brand campaign – Choose Your Twinkle

Creative Credits:
Director: Abhinay Deo
Producer: Apurba Sengupta, Raviraj
Music: Karan Kulkarni
Director of Production: Hemant Chaturvedi
Team Contract: Ashish Chakravarty, Mayur Hola, Tarannum Sehgal, Shakoon Khosla, Anissha Mazumder, Sugato Roy, Sougata Kundu.

Established in 2011, aims at revolutionizing precious jewellery and lifestyle segment in India with a firm focus on craftsmanship, quality and user experience. The platform features more than 5,000 unique designs from a wide collection of themes to suit every occasion and ships to over 20,000 pin codes across the country. These designs are crafted to perfection with utmost care and are available 24/7 with a 30 Day Money Back Policy and Lifetime Exchanges. Shoppers also experience the ease of luxury shopping from the comfort of their home with a unique Home Try-on facility available in 18 cities.
Read More »

Deepika Padukone and Myntra champion self-belief in their new brand campaign for All About You

-          Campaign emphasizes the brand’s ‘You are your biggest strength’ philosophy

Bangalore, September 30, 2016: Bollywood actor and fashion icon Deepika Padukone’s fashion brand for women, ‘All about you’ in association with Myntra today launched its first brand campaign highlighting its core philosophy. Centered on the theme – ‘You are your biggest strength’ and can conquer anything when ‘you are with you’, it celebrates an individual’s personal strength as she takes on personal and professional challenges in life, devoid of all external influences.

Deepika Padukone and Myntra champion self-belief in their new brand campaign for All About You

The words- ‘feminine’, ‘romantic’ and ‘carefree’ encapsulates the essence of ‘All About You’ and is inspired by the style of Deepika Padukone and celebrates the modern femininity of Indian women. The new campaign illustrates how one can conquer any predicament in life when “you are with you.” The TVC takes you through the lives of three young women who take on professional and personal situations with an unconventional spirit of inner strength. Battling uncertainty and fear at the beginning, each of them take a moment to be on their own and eventually gain strength from within to overcome all external odds.

The commercial:
The TVC begins with Deepika herself, who is seen in a contemplative mood just minutes before delivering a talk. She takes a pause to believe in herself, leaves out the script and confidently walks to the stage and delivers her speech from heart. The second story is about a guitarist who is preparing for her first music class as a teacher and is seen preparing for her big moment across the streets of Kolkata, just before opening the door to her classroom, she waits a second to be herself and goes on to take a wonderful class, conquering her students’ hearts on the very first day. The third story is of a young girl in Goa, who is in a happy nervous state, preparing and contemplating for a big moment in her personal life, we see her going through ferry and then she meets the guy, she takes a moment to just believe in herself again and proposes the guy. All the three stories are interwoven together to form the beautiful narrative.

The film is directed by Amit Sharma, and the soulful music composed by Abhishek Arora weaves together the three beautiful stories with the lyrics aptly complementing the theme of the ad, especially the lines, “tere saath hai tu.”


Speaking on the occasion, Bollywood Actress and fashion icon, Deepika Padukone, said, “I am as excited as I was at the time of launching ‘All About You’ last year. I have been deeply involved with AAY from design to execution and being part of the brand’s first TVC was an exciting and emotional experience. The new campaign demonstrates and reinforces the brand’s core philosophy of inner strength, modern femininity and elegance.
Gunjan Soni, Chief Marketing Officer and Head, International Brands Business, said, “Today’s fashion buyers do not compromise comfort for trend. With apparels being increasingly considered as a powerful medium of expressing oneself, personalized fashion is slated to be the next big thing. The new campaign, crafted around Deepika’s fashion philosophy ushers a seamless connect with the youth. We are delighted to join her journey in creating fashion which does not diminish but nurtures an individual’s style statement. “
‘All About You’ is a brand for the modern Indian women who want to follow fashion at their own terms. It symbolizes clothes that bring back the romanticism, with flowy silhouettes and pastel colours. The brand is inspired by the style and elegance of Deepika Padukone and believes in celebrating the panache and grace of every woman. The collection comprises both western wear and ethnic wear to give complete wardrobe choices to the young women of today. The collection encompasses sophistication and casual every day wear to allow women to experience the brand at different occasions and moods. The designs have been co-developed by Myntra’s in-house design talent and design agency DBS. .

Creative Credits
Creative Agency: McCann – Mumbai
Direction: Amit Sharma
Production House: Chrome Pictures
Duration of the TVC: Digital- 2 min, Cinema- 60 sec and TV- 40 and 30 sec

About Myntra
Myntra is India's leading platform for fashion brands and a pioneer in m-commerce play. Myntra has partnered with over 2000 leading fashion and lifestyle brands in the country such as Nike, Adidas, Puma, Levis, Wrangler, Arrow, Jealous 21, Diesel, CAT, Harley Davidson, Ferrari, Timberland, US Polo, FabIndia, Biba and many more to offer a wide range in latest branded fashion and lifestyle wear. Myntra services over 19,000 pin codes across the country. With the largest in-season product catalogue, 100% authentic products, Cash on Delivery and 30-day Exchange/Return policy, Myntra is today the preferred shopping destination in India.
Read More »

Farhan Akhtar challenges Nature in the new Dulux Weathershield Powerflexx TVC

India 21 September 2016: The new TVC showcases the essential protection, essential ingredients and essential colour provided by Dulux Weathershield Powerflexx

Farhan Akhtar tests the strength and durability of Dulux Weathershield Powerflexx against extreme conditions of nature and its ability to protect consumers’ homes. In the latest TV commercial by Dulux the flagship Decorative Paints brand from AkzoNobel - ‘Nature Challenge’, the premium exterior emulsion Dulux Weathershield Powerflexx was shown to offer unbeatable exterior wall protection that stays intact for up to 10 years* thus protecting your homes against extreme conditions of nature for a longer time.

Farhan Akhtar challenges Nature in the new Dulux Weathershield Powerflexx TVC

Conceptualized and created by Taproot Dentsu Communications, the TVC encapsulates the brand’s ability to protect home exteriors from nature’s fury, owing to its Double Defense Technology. The campaign shows a house mounted on a trailer truck travelling through various terrains while exposed to extreme weather. It also emphasizes how the walls protected by Dulux Weathershield Powerflexx withstand challenging weather effectively and remain unblemished.

Social media and popular online video platforms such as Facebook, Instagram and Twitter will be leveraged to maximize reach and educate consumers about the product. The campaign is being accelerated across these channels basis the consumer behavior and purchasing pattern. This targeted approach is aimed to amplify the benefit of Dulux Weathershield Powerflexx.

The Pan-India campaign caters to the needs of consumers who desire unmatched protection resulting in great looking homes. Dulux Weathershield Powerflexx is scientifically formulated with unique technology offering best in class quality, international standards and innovative features. This underscores AkzoNobel’s unflinching commitment to R&D thus ensuring a great product.

Rajiv Rajgopal, Director-India and South Asia Cluster, Decorative Paints, AkzoNobel said, “We are dedicated to creating everyday essentials to make people’s lives more liveable and inspiring. Innovation sits at the heart of what we do. Whether we are developing new products or services, we are focused on making life easier for our customers, as well as contributing to their success. This campaign stands as a befitting testimony to the superior value proposition of Dulux with best in class and international quality. In a country like India that faces extreme weather conditions, Weathershield Powerflexx enables homes to withstand the harshness of weather extremities. With the latex of the paint stretching up to seven times more than any other premium exterior paint; this technological wonder enables exceptional performance and benefit to the consumer.”

Featuring for the first time in a TVC for an exterior product for Dulux, Farhan Akhtar, Actor, Director, Singer and Brand Ambassador, Dulux said, “In today’s day and age, aesthetics and protection go hand in hand. We need products that deliver outstanding durability and safeguard our homes, making them season proof. Rains have always played havoc on the exteriors of any house. Living in Mumbai that  experiences heavy rainfall, I understand this extremely well. This particular product has rain and crack-proof properties that shields homes against such damage and keeps the exterior walls in pristine condition.”

Mayuresh Dubhashi, Creative Director, Taproot Dentsu said, "To just make a claim is not as difficult as proving it. In the world of exterior paints, where every second player claims to provide all-round protection, Dulux Weathershield Powerflexx had to stand apart and comprehensively prove its superiority. So we chose the difficult path, and decided to prove that it is the best exterior paint in the market. And that is why the regular demo was made hyper, a house painted with Weathershield Powerflexx was mounted on a trailer truck, and the trailer driven across the country. The whole setup was taken to places of extreme heat and extreme rain to prove one simple point, that this paint can truly weather all weathers. And it exactly did that."


Company: AkzoNobel India

Brand: Dulux Weathershield Powerflexx

Brand Ambassador: Farhan Akhtar

Creative Agency: Taproot Dentsu Communications

Creative Director: Mayuresh Dubhashi

Director: E Suresh

Production House: Eeksaurus

Duration: Three edits of 20, 30 and 30 sec each

Read More »

UrbanClap announces the launch of its first TV Commercial in association with Publicis Ambience

Fortifies its image among consumers, highlights its highly credible customer service in the TVC

India 14 September 2016: UrbanClap, India’s largest mobile services marketplace, announces the launch of its first TV commercial in association with advertising giant, Publicis Ambience. A part of its marketing strategy, UrbanClap hopes to strengthen its position among both consumers and competitors as one of the best on-demand service providers in the country.

UrbanClap announces the launch of its first TV Commercial in association with Publicis Ambience

As a platform that provides all kinds of services like plumbing or repair work, UrbanClap feels that a good customer experience is vital to its success. The company maintains its success streak via lots of effort and investment, and ensures that it facilitates only the best professionals in any segment. Thus, to communicate this high level of quality and trust among consumers, UrbanClap decided to communicate its vision via this TVC.

Commenting on the launch, Abhiraj Bhal, Co–founder, UrbanClap said, “The launch of UrbanClap's TV advertisement is an important moment in the journey of our 2 year old company. We are transforming the way people utilize these services - from beauty to home repairs, yoga to tutors etc. We are excited to take our brand to the next level with this TVC and hope to scale to greater heights in the near future."

UrbanClap was compelled to associate with Publicis Ambience for its dynamic and creative team that was deeply invested in giving this brand a fine launch. The level of creativity and involvement from each level in the agency gave UrbanClap the confidence it needed prior to being launched for the first time on such a large medium.

Elaborating further on the launch, Paritosh Srivastava, COO, Publicis Ambience said, “The biggest challenge for a services marketplace in our country is trust and quality. We have used human relations as metaphors to emphasize the quality of our service providers, these relations are endearing and relevant to audiences across strata. We strongly believe this campaign will help create a positive disposition towards UrbanClap.”

Adding his bit, Jigar Fernandes, Executive Creative Director, Publicis Ambience said, “We all knew what this launch meant for UrbanClap, because you never get another chance to make a first impression, especially in this great Indian startup mela. Every step of the way we worked together with the good guys at UrbanClap as it was their first TVC experience. It was a fun mix of pressure, responsibility, left brain logic, right brain blabbering, passionate arguments and bro hugs.”

The creative team behind this TVC includes – Jigar Fernandes, Gururaj Rao, Anirudh More, and Abhishek Sawant. The UrbanClap account was managed by Paritosh Srivastava, Atin Wahal, Noorbanu Qureshi, and Kanishka Bhamawat. The filming department includes – Jignesh Maru and Nupur Agarwal (Film team), Radhika Produces Films (RPF) (The production house). The TVC was directed by Suresh Triveni, and produced by Radhika Sawhney.

So far, the marketing strategy for UrbanClap has been digital heavy, with Facebook and Google being the primary channels for tactical marketing, and some amount of Above the Line advertising (ATL) being done on radio. By 2017, UrbanClap endeavours to shift its marketing from being digital heavy to being more above the line.

Additionally, on the digital front there will be focus on channels such as YouTube and Instagram. UrbanClap will also invest heavily in SEO marketing. The creative language that used by its team will also speak more about the brand and breadth of the platform, rather than show casing single services.

About UrbanClap:

UrbanClap, India’s largest mobile services marketplace, provides trusted services across 80 categories including photographers, electricians, home cleaning & repairs, yoga & guitar instructors, and many more. Whether you are looking to decorate your home, get candid pictures on your wedding day, plan your kid’s birthday party or get healthier, UrbanClap is the ultimate destination for all service needs. UrbanClap uses technology and smart processes to structure the highly unorganised services market in India. It aspires to make hiring a service professional as easy and straightforward as buying a product from a top e-commerce marketplace.

Read More »

Recent Posts