Showing posts with label TVC. Show all posts
Showing posts with label TVC. Show all posts

Rummy industry leader RummyCircle launches thrilling TVC for Rummy lovers

Rummy industry leader RummyCircle launches thrilling TVC for Rummy lovers

Mumbai, August 9, 2016: RummyCircle, India’s favorite mobile app and site to play Rummy, has launched a new TVC, encapsulating the thrill and excitement of playing Rummy online. RummyCircle.com is a wholly owned division of Play Games24x7, leader in online and mobile games in India.


Rummy industry leader RummyCircle launches thrilling TVC for Rummy lovers


The latest commercial by RummyCircle.com is an immersive take on the action-packed nature of a typical game of Rummy played by connoisseurs. It captures the raw pleasure of competing and winning in a game of rummy. The film is loaded with swag and special effects alike. It engages the viewer with high energy and unexpected turns, leaving the viewer gushing with excitement. The new commercial is available on YouTube:  https://goo.gl/px2R9v

Play Games24x7 Co-Founder and Co-CEO Trivikraman Thampy said, "Rummy is known to be a mind game and a family game, but most people don't realize how exciting and charged a game of Rummy can be, and that feeling is what we want the viewers to take away from this new TVC.”

He added, “The best part about playing Rummy are those edge-of-the-seat moments when a player is almost done and is waiting with baited breath for the next card to be that one card they need, and also desperately hoping that someone doesn't finish before them. We wanted this TVC to capture that adrenaline rush and thrill in a symbolic way by comparing it to the kind of excitement one would feel if they were flying through the air with turbocharged booster jetpacks."

The TVC is made in five languages English, Hindi, Telugu, Tamil and Kannada covering very wide audience.

RummyCircle.com has trademarked The Best Rummy Experience™ as the company believes in providing nothing but the best online rummy playing experience to millions of registered rummy players, setting them as the leaders in the mobile and online Rummy space in India.

RummyCircle offers 13 Card Rummy game on all devices (Android Phones, iOS Phones, Tablets, Desktops and Laptops) with the most engaging interface and latest security features.

Their responsible play controls, 24x7 customer support, big bonuses and massive tournaments on the platform ensures that the player’s Rummy playing experience is entertaining to the core while also being convenient.

About Play Games24x7 Pvt. Ltd.

Launched in 2006, Play Games24x7 is an online and mobile gaming platform that has leveraged technology to bring to people an awesome experience playing games they always loved and enjoyed. The very affable Indian card games Teen Patti and Rummy, which were restricted to the living room during festivities, are now played every day at a competitive level in the limitless digital world. During the annual tournaments, winners have even walked away with sponsored trips abroad!


Backed by a strong technical support team, seamless payment gateways and engaging user interface, Play Games24x7 launched RummyCircle on mobile and the web and has seen millions of registrations, clearly indicating the role technology has played in transforming the experience of playing card games. In the past, the company has also seen investment from Tiger Global Management, a leading hedge fund manager. Play Games24x7 launched Rummy on RummyCircle and Teen Patti, Rummy, Poker and Bet Cricket under Ultimate Games banner, and has recorded a cumulative five million registrations and downloads for all the games put together. 
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Reliance Retail showcases Earth 2, the latest LYF Smartphone+



Renowned film director Punit Malhotra unveils the new TVC of the feature packed Smartphone+

Hyderabad, June 27, 2016: LYF range of smartphone+ devices today showcased its latest device, Earth 2 at the Reliance Digital store in Mumbai. Earth 2 Smartphone + is the second ultra-premium device from the Elements Collection of LYF. Earth 2 Smartphone+ is designed to enhance the digital experience of the discerning smartphone users with its superior specifications, aesthetics, and functionality.

Reliance Retail showcases Earth 2, the latest LYF Smartphone+

Reliance Retail showcases Earth 2, the latest LYF Smartphone+




The newly produced TVC of LYF Earth 2 was also previewed at the event by renowned film director Punit Malhotra. The TVC, directed by Punit and produced by Dharma Production, features Bollywood’s top actor Priyanka Chopra in a lively engagement with Earth 2 and its features. 

Through Earth 2, LYF Smartphone+ brings a unique voice controlled camera that offers convenience and simplicity to the users. The feature can inspire a paradigm shift towards voice command controls in future smartphones.


Reliance Retail showcases Earth 2, the latest LYF Smartphone+

Speaking on the new Smartphone+, Mr. Sunil Dutt, President – Devices, Reliance Retail, said, “LYF Smartphone+ is a consumer obsessed brand and through Earth 2 we present the most advanced features in smartphones that deliver a differentiated digital experience to our consumers and puts the controls of smart devices in the hands of the consumers.”

Reliance Digital, India’s largest consumer electronics retailer hosted the event. The showcasing of LYF Earth 2 Smartphone+ fits Reliance Digital’s core value proposition to bring the latest and leading consumer technology products first to Indian customers.

The product showcase and the TVC premiere was presented to thousands of employees, distributors and retailers through a live simulcast across almost 900 cities and nearly 20000 retailers and distributors thereby making it one of the largest such showcase of a product. The event was also streamed live on LYF’s Facebook page giving millions of customers a preview of the TVC.


LYF Earth 2 Smartphone+


Like all other devices in the LYF Smartphone+ range, Earth 2 is marked by an exceptional mix of design, performance and technology and is equipped with VoLTE technology for a true 4G experience.

Earth 2 brings to the user some uber tech features such as Smart+ Camera, Smart+ Screen, Smart+ Sense and Smart+ Security that enhance the photography experience, enrich the viewing experience, boost security and bring convenience for users. 

Smart+ Camera:
Earth 2 has super powerful cameras in the front and rear, both 13MP; the front camera comes with a flash as well as PDAF (Phase Detection Auto Focus), commonly found in DSLR cameras. Also, the rear camera is equipped with laser auto focus, enabling it to focus in 0.1 seconds. It also features a ProMode which allows the professional photographer in you to access advanced settings for a unique photography experience. But what makes Earth 2’s camera panel stand out from the rest is its voice command feature which allows the user switch between the selfie camera mode and the primary camera mode by passing voice commands to the device. The feature also brings convenience by allowing users to click pictures by simply saying ‘smile’ or ‘selfie’ or ‘capture’. The voice command camera greatly augments the user’s photography experience with added agility and convenience.

Apart from this, it has the smile detection mode, the touch-up mode, as well as the GIF maker to allow the user to make animated GIFs images from pictures clicked. Earth 2 also allows the user to shoot videos in the HD mode.

Smart+ Screen: Earth 2’s ultra-narrow aluminium alloy frame is fused with 2.5D glass, creating a clear, monolithic feel, which speaks of elegance and ergonomic design. It has a 5-inch screen and sports a screen-to-body ratio of 72%, beating the top models of some premium brands. That and a rich 445PPi display, along with 178 degree viewing angle guarantees an amazing video viewing experience. What makes Earth 2 unique is that it comes in a range of four attractive colours: Black, White, Green, and Gold. Also, the Gorilla Glass 3 front panel makes the screen scratch resistant.

Smart+ Security: Earth 2 has three security features: the conventional pattern/PIN, retina unlock, and fast fingerprint sensor. That’s not all. It has sensors that enable the user to assign unique fingerprints to jumpstart any 3 applications with just a touch on the lock screen. It also allows the user to encrypt photos and videos stored in the gallery, to protect them from prying eyes. It goes even further to safeguard personal data by allowing the user to encrypt various social media applications. 

Smart+ Sense: Earth 2 uses the smart sense+ technology that enables the user to personalize and control the phone with as many as 19 gestures and shortcuts, making it extremely convenient to use. 

Performance: Earth 2 runs on a Qualcomm Snapdragon Octa Core Processor powered by a 3GB RAM and an internal memory of 32GB. It has a 2500mAh battery to support a fantastic True 4G experience, which means high-speed internet, HD-quality voice and video calling, multi-party voice and video conferencing, and seamless switching between voice and Wi-Fi networks.  

LYF Earth 2 TVC:

The new TVC features Priyanka Chopra demonstrating the Smart + features of the Earth 2 device in this compelling and fun production. The creative concept is aimed at demonstrating how the smartphone fits in the digital life of today’s youth and how these features deliver the desired digital experience. 

Speaking on the making of the TVC, Punit Malhotra, said, “It has been an immensely satisfying experience to shoot for a brand which appeals to the youth, a segment which is driving the digital revolution in our country. And when you work with a thorough professional like Priyanka, what you get is a masterpiece befitting the brand.”


The fun and vibrant persona of Earth 2 is accentuated through an exceptionally peppy signature tune – ‘Ring Ringa’. This classy and zestful jingle will soon be heard across various popular media including radio and digital platforms.
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Dhanuka Agritech launches new Television Commercials featuring Bollywood Superstar Amitabh Bachchan


New Delhi, 22 June, 2016: With its promise of bringing world class agro-solutions to farmers across the Indian geography, Dhanuka Agritech Limited, one of India’s leading Agrochemical Formulation Company, has launched a series of television commercials featuring Bollywood Superstar Amitabh Bachchan. For years Dhanuka Agritech Limited (DAL) has been at the forefront of educating and spreading awareness about the right & judicious use of agro-chemicals.



Dhanuka Agritech launches new Television Commercials featuring Bollywood Superstar Amitabh Bachchan

Dhanuka Agritech launches new Television Commercials featuring Bollywood Superstar Amitabh Bachchan

Dhanuka Agritech launches new Television Commercials featuring Bollywood Superstar Amitabh Bachchan

Dhanuka Agritech launches new Television Commercials featuring Bollywood Superstar Amitabh Bachchan

Dhanuka Agritech launches new Television Commercials featuring Bollywood Superstar Amitabh Bachchan

Dhanuka Agritech launches new Television Commercials featuring Bollywood Superstar Amitabh Bachchan


A series of 6 commercials, created by PUSH Integrated aptly depicts the farmer’s belief in astrologers and clairvoyants for predicting future cultivation and dependence on god for protecting their crops from destruction. The commercials portray Amitabh Bachchan as a rural man who guides the farmers to use the products including Dhanzyme Gold, MAX-SOY, Mortar, Sakura and Cover on various crops.



Commenting on the new TVC, Mr. R.G.Agarwal, Group Chairman, Dhanuka Agritech Limited, said “Since decades, the vision of Dhanuka Agritech Limited has been to bring about progressive change in the lives of Indian farmers through dedicated knowledge-driven and development-related activities. This new campaign is a further step in educating the farmers on the importance of use of agro-chemicals for a profitable yield.


He further added, “Today’s farmer immediately identifies with Amitabh Bachchan as a style icon. Mr. Bachchan is not only a versatile actor but also has a high degree of credibility and reliability. He was the perfect fit for Dhanuka and the messages the brand conveys.”



Mr. V A Shrikumar, Founder and CMD, PUSH Integrated Communications Pvt. Ltd. said, “We wanted to create a campaign that directly connects with the Indian farmers. Since agriculture is the backbone of our economy and crop failures have always impacted the growth momentum. From our deeper understanding of the farmer behavior we found out most of the farmers in India still rely on superstitious and old school beliefs are applied to farming. Also from Dhanuka’s perspective, the brand relies on top scientific research round the clock and they come out with solutions that will help the farmer achieve a high yield. Educating and spreading awareness amongst the farmers through these TVCs was an apt campaign which we could think of doing with Mr. Amitabh Bachchan.”


Dhanuka Agritech Limited plans to go national with the TVC’s being telecasted in all major national and regional channels, starting 20th June.


Creative Credits:

Client: Dhanuka Agritech Limited

Creative Agency: PUSH Integrated Communications Pvt. Ltd., Bengaluru

Production house: Earth And Air Films, Mumbai

TVC Director: V Srikumar

About M/s Dhanuka Agritech Limited:

M/s Dhanuka Agritech Limited manufactures a wide range of farm input products to support the farmer in his pursuit for better crop, better farming and better life. The Company has a pan-India presence through its marketing offices in all major states in India, with a network of more than 8,800 distributors & dealers selling to approx. 80,000 retailers across India and reaching out to more than 10 million farmers. The Company has technical tie-ups with 4 American and 4 Japanese companies.

Dhanuka Agritech is among the top five companies in India, in Brand sales. With more than 200 registrations and 500 active SKUs, the company has one of the largest market penetrations. Dhanuka Agritech currently has 30 Branch offices across India and 48 warehouses.

Dhanuka is a preferred Brand among progressive farmers. Growth drivers are the intensive marketing network penetrating even the interiors of India, increased farm income, enhanced awareness about the cost-benefit ratio of agro-chemicals, highly diverse product range with solution for almost all problems in all crops, innovative marketing strategies and international technical tie-ups. The Company keeps adding new products every year through its collaborations and is continuously on the lookout to bring the latest technology to Indian Farmers.

Bollywood Superstar Shri. Amitabh Bachchan continues to endorse Dhanuka’s products as a Brand Ambassador of the Company.
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Aaj Tak ropes in Bollywood Couple Soha Ali Khan & Kunal Khemu



~Launches new TVC – “Mobile App”~

Mumbai, June 21st, 2016: India’s leading news channel Aaj Tak announces their new TVC with Bollywood couple Soha Ali Khan and Kunal Khemu -‘Mobile App’ as a part of its existing “Aankhen Khol De” campaign. The new TVC is conceptualised and created by the renowned Bollywood film maker and expert ad maker Pradeep Sarkar.


Aaj Tak ropes in Bollywood Couple Soha Ali Khan & Kunal Khemu

Aaj Tak ropes in Bollywood Couple Soha Ali Khan & Kunal Khemu
The entire campaign emphasises on how Aaj Tak has played an important role by bringing forth some interesting facts that are eye openers for its viewers. It also showcases the real picture to the entire nation. The impact of the channel has been so strong among its viewers that even misleaders of the society fear of being caught on Aaj Tak Cameras.


In the short black and white commercial Kunal Khemu & Soha Ali are playing the role of King  & Queen. Both the king and queen are enjoying clicking selfies, when they suddenly hear the noise of force. Their soldier comes and tells them that the noise is of a marriage procession.   But after some time the real force enters. This is when the queen tells the king that if you would have downloaded the Aaj Tak mobile application, we would have got the correct information.


Apart from television, the TVCs will be supported on the digital medium including social platforms.

Production House - Apocalypso Films

Director of the campaign – Pradeep Sarkar

Creative Head – Pradeep Sarkar

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LUX INDUSTRIES LTD. – Financial Year 2015-16 HIGHLIGHTS



May 30 2016,  17.45 PM IST || Pocket News Alert

PAT up 13.51% to Rs 51.34 crore, Turnover up 3.51% to Rs 940.86 crore, EPS up by 13.51%

LUX INDUSTRIES LTD. – Financial Year 2015-16 HIGHLIGHTS

Chandigarh, 30th May, 2016: Lux Industries Ltd. (BSE: 539542 | NSE: LUXIND) announced that it has registered growth in topline by 3.51% reaching a turnover of Rs. 940.86 crore in 2015-16 against Rs. 908.96 crore in 2014-15. The bottomline grew by 13.51% touching Rs. 51.34 crore in the year under review, against Rs. 45.22 crore in 2014-15 and has also recorded growth in Earning per share (EPS) with an increase by 13.51% reaching at Rs. 101.65 in the year under review against Rs. 89.55 in 2014-15.

Mr. Pradip Todi, Managing Director, Lux Industries Ltd. “At Lux Industries Ltd. we are consistently focusing on the growing markets through new innovative product introductions. This year we have outperformed our success by registering a turnover of INR 940.86 crore which ensured a topline growth by 3.51%. We are one of the fastest growing innerwear companies in India, reporting a compounded annual revenue growth rate (CAGR) of 12.56% over a period of five years leading to 2015-16 as against the textile industry's single-digit percentage growth. We plan to focus on further expansion and bring in more innovation in the products that we will offer to our consumers.”

Lux Industries Ltd. has recently launched LUX COZI GLO collection which has innovative fabrics like cotton modal and has witnessed path breaking success in the market. The company has recently launched TVC with Bollywood star Sushant Singh Rajput and is aiming aggressive growth in the coming quarters. The company’s aggregate manufacturing capacity is at 1.2 million garments per day across more than 11 manufacturing facilities in India. Lux Industries Ltd. has more than doubled its revenue in the past 5 years and is constantly pushing its boundaries to increase its turnovers while maintaining its uncompromising stance on quality. Lux as a brand continues to strengthen its leadership in the innerwear category by unlocking comfort and style.



About LUX INDUSTRIES LTD.


Lux Industries Ltd. (BSE: 539542 | NSE: LUXIND) manufactures more than 100 products across 12 major brands comprising a complete range of innerwear for men, women, and children. Lux produces vests, T-shirts, briefs, boxers, spaghettis, thermals, panties, and leggings represented by some of the most prominent brands. These brands comprise category leaders such as LUX Cozi Innerwear, ONN Premium Wear, LUX Lyra, LUX Bigshot, GenX Style Inners, LUX Venus, LUX Cottswool, LUX Inferno, LUX Classic, LUX Mozze and LUX Karishma. Lux is present in more than 45+ countries and has reiterated its leadership position in the domestic market with 900 dealer and distributor network. The brands manufacturing capacities stands at 1.2 mn garments per day across 11 manufacturing facilities.

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MebelKart rolls out advertisement campaign showcasing “Ease of Buying Furniture”



~ Directed by Rajkumar Hirani, the new ad campaign features KanganaRanaut ~


May 30,  17.24 PM IST || Pocket News Alert



Chandigarh, 30thMay 2016: MebelKart, one of India’s leading online furniture marketplace today launched a new ad campaign across TV and digital platforms. The TVC featuring Kangana Ranaut showcases the “Ease of Buying Furniture” through their mobile application and getting them home delivered in one click.

MebelKart rolls out advertisement campaign showcasing “Ease of Buying Furniture”


MebelKart rolls out advertisement campaign showcasing “Ease of Buying Furniture”

MebelKart rolls out advertisement campaign showcasing “Ease of Buying Furniture”


Conceptualized by Rajkumar Hirani Films, AskMe and MebelKart team, the campaign is going live on television today. The idea behind this TVC is to create a space in the furniture category highlighting the ease of buying furniture by just sitting at home and ordering. The story is told from the perspective of a tech-savvy new age girl who uses technology to her advantage. She convinces her strict father and hoodwinking him that she was looking for furniture the entire day in her own impish way.


Speaking on the occasion, Rahul Agrawal, Co-founder and CEO, MebelKart said, “There is a huge problem of service, warranty, design availability, cost effectiveness and brand absence in furniture market which is primarily unorganized. Our aim is to remove these hassles through technology and speed its growth by focusing on mobile sales, augmented reality-based app and the services market.”


“Home furniture market of India has observed a steady evolution over the past decade with a shift in customer perception to choose organized brands instead of developing furniture products from carpenters. The increase in knowledge about designs, wood materials and pricing schemes has propelled the Indian customer to choose more branded products.” said Manav Sethi, Group CMO & Head Digital Strategy, AskMe.


AskMe holds a majority stake in the online furniture marketplace MebelKart. With furniture being available at AskMe.com now, one does not have to travel around to choose their furniture, instead all they need to do is browse through the wide range of furniture at AskMe.  This is precisely what the advertisement suggest, with added flavor of Kangana’s acting skill.


Karan Narvekar, Creative Director said, “Our interpretation of ‘Ease of Buying Furniture’ was quiet interesting and the campaign is completely based on hassle free shopping experience starting from search to the delivery of the product. It reflects the idea of designing every home in India at the most affordable prices with best services.”


To view the advertisement, please follow the link: https://youtu.be/TzIKzXJwn3A

About MebelKart


MebelKart is among the top four major players in the online furniture market from last 3 years with having 500 footprints. It is conceptualized to make the life of the Customers easier. With over 2,50,000 furniture products to choose from across 20,000 pin codes in the country, MebelKart is focused on providing its Customers "a world class experience" in Furniture retail. Formed by Industry professionals from IIT's and BITS, the Company aims to bring transparency into the system of Furniture selling through the use of technology.



MebelKart recently launched a modular kitchen category in Bangalore and will soon come out with an interior designer marketplace with collaboration with over 27,000 interior designers across the country.



About AskMe



AskMe, the flagship product from GetitInfomedia, is an online search platform to provide information across merchants, deals, classified and commerce. These services are also available on 0444444444 (0-ten times 4) across India. AskMe enables SMEs to be discovered and increase their business through online transactions & discovery. Merchants can also post their deals on AskMe through web & voice.



Formally launched in July 2014, AskMe is available 24X7 for consumers across all major cities in India. It’s available across Android & IOS mobile app, wap, web & voice. Some of the largest searched categories on ASKME include Restaurants, Spa & Salons, Taxi Services, Courier Services, and Jobs etc.

GetitInfomedia also has an online platform for SMEs to sell their products, called ASKMEBazaar. It allows merchants to create an online store and list their products in a virtual market place. ASKMEBazaar manages delivery to payment collection once anybody transacts on the platform.



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Honda premiers the Raw. Real. Ripped TVC of its latest street naked sports bike – CB Hornet 160R



 April 28,  19.30 PM IST || Pocket News Alert


New Delhi, 28 April, 2016: Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) has premiered the television commercial (TVC) for its latest Street Naked Sports Motorcycle – CB Hornet 160R. In sync with its aggressive warrior styling, the new commercial of CB Hornet 160R coincided with the much awaited world television premier of 2015’s biggest hit – Bajirao Mastani.

Developed by Dentsu Marcom, a Dentsu Aegis Network Company, the TVC (running on air across channels) has received excellent response from the youth.




Honda premiers the Raw. Real. Ripped TVC of its latest street naked sports bike – CB Hornet 160R
Objective of the campaign

Indian youth is supremely ambitious and confident, they believe in their dreams. Inspired by their dreams, Honda launched itsfaster, smarter and sportier marvel on two wheels –CB Hornet 160R in December 2015. Since then, the CB Hornet 160R is fast gaining acceptance among youth and sales have already crossed 50,000 units in less than five months since its launch.

As a next step, the objective of the first TVC is to build on the early success of CB Hornet 160R and contribute to further consolidating Honda’s share in the 150-200cc motorcycle segment.

 Honda premiers the Raw. Real. Ripped TVC of its latest street naked sports bike – CB Hornet 160R

Brief shared with the agency

Positioned as a faster, smarter and a sportier machine aimed at the Indian youth, the new CB Hornet 160R is an unbeatable combination of RAW power, REAL muscle and RIPPED performance. A leader in the performance as well as technology front, CB Hornet 160R is one of the first BS IV compliant motorcycles of India.


The brief to agency was to create an adrenalin high communication that reinforces the uniqueness of CB Hornet 160R and its advancements in terms of performance, style and technology to the target audience.


Approach

The target audience of CB Hornet 160R are young adults in the age group of 20-28 years; mainly comprising professionals, early adopters and tech savvy people residing in metros and other major cities.


The film was conceptualised to show the inherent connect between new CB Hornet 160R and its identified target group. Today’s youngsters are clear on expressing themselves and work on their physical built as well as aggressive built of their performance bike.

Similarly, the aggressive CB Hornet 160R is built to perfection carrying the minute details of reaching the ultimate perfection of built, quality and unmatched performance.


Film Descriptor

The film explores the parallel journey of men building their bodies and the CB Hornet 160R being built in the factory. Fast-paced and edgy, the TVC, though visual and sound spectacle shows the coming together of, ‘building of the human body’ and ‘building of the bike body’, for road ripping ride. This is followed by thrilling shots of the riders creating an X on the tarmac that resembles the X-shaped LED tail lamp on CB Hornet 160R. The film ends with the tagline ‘Built After You’ linked that how the CB Hornet 160R is just as RAW. REAL. RIPPED as its rider.


Excerpts from Spokespersons

Elaborating on Honda’s communication line for the CB Hornet 160R, Mr. Yadvinder Singh Guleria, Senior Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd, said, “The 150cc-180cc segment is leading overall motorcycle growth. Customers of this segment demand best performance without any compromise in styling, which reflects their inherent aggressive go-getter attitude towards life. Inspired by them, Honda launched the new CB Hornet 160R, heralding a new era of Street Naked Sports biking in India. Through this TVC, we have tried to showcase the attributes like unbridled power, ambition, sheer hard work and precision that goes behind sculpting those perfect bodies, be it today’s youth or their machine- the CB Hornet 160R. Within just 4 months of its launch, the CB Hornet 160R has stuck an immediate resonance with the customers and this TVC will definitely help us soar to even greater heights.”


“The human body is incredibly built. It’s the greatest machine that is ever built on earth. And increasingly, more than ever before, gyms are mushrooming all over the country, in basements, on terraces, and in swank glass buildings. The new CB Hornet 160 is for this new generation that is as much passionate about building their bodies as it is about motorcycles” said Titus Upputuru, National Creative Director – Dentsu Marcom.

“The consumer of 150-180cc motorcycle segment wants a motorcycle that’s purely like him – high in performance, advanced in technology and unique in style. The new CB Hornet 160R is a unison of all of these and it stands differentiated on its overt physicality and the naked-aggressive design. The bike truly mirrors the metrosexual who rides it and epitomizes his bold in-your-face attitude,” said Abhinav Kaushik, VP Account Management – Dentsu Marcom.


URL of the TVC



 Campaign Summary


Campaign elements: TVC, Print, outdoor, Digital, Cinema


Client: Honda Motorcycle and Scooter India Pvt. Ltd.


Creative Agency: Dentsu Marcom Pvt Ltd


National Creative Director: Titus Upputuru

 Creative team: Titus Upputuru, Rajesh Minocha, Abhinav Karwal, Sumanyu Singhal, Yudhajit Mukherjee, Nandini Pathania


Planning team: Anand Murty, Ajinkya Pawar


Films: Dawa Lama

Director (of the film): Bharat Sikka

Producer: Salil Khurana

Production House: Flying Pigs Films

DOP: Jo Eken Torp

TVC Details


Title of film: “Built After You”

Duration: 60 seconds

Campaign breaks as of: 23rd April 2016

Exposure: Television, Digital
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Relaxo welcomes summer with its new ‘Keep Chillin, Keep Flippin’ TVC


April 8 2016,  08.41 AM IST || Pocket News Alert

New Delhi: Relaxo, India's leading footwear brand has recently launched its new TV commercial for its fashionable, colorful, trendy series of comfortable flipflops- Bahamas. The brand is being endorsed by non-other than the Bhaijaan of Bollywood “Salman Khan. TVC features the vibrant mix of mood, outdoor activity, and young characters along with the magic of the visual landscape, weaving the brand communication into energetic, stylish, and chirpy concept.


Relaxo welcomes summer with its new ‘Keep Chillin, Keep Flippin’ TVC

The film opens with a group of boys and girls feeling bored in a well-decorated room. In between, Salman Khan makes entry, teases them for their boredom, and asks to go to Bahamas (proposes an interesting plan to lift their mood). The girls and guys get excited while Salman opens a wardrobe filled with the entire range of Bahamas slippers. The next scene cut to a beach location with all the characters wearing colorful slippers and Salman dancing on a groovy music.

Speaking on the launch of TVC, Gaurav Dua Executive Director (Sales & Marketing), Relaxo Footwears Limited said Bahamas the brand, as the name suggests transcends you into the world of free spirit and fun which unwraps & unbounds you from the mundane & routine to elevate you into a world of cheerfulness, joy & bonhomie. Bahamas boast of a versatile range of exquisite styles that suits the ever evolving needs of today’s youth”

With the concept "Keep Chillin, Keep Flippin”, the brand aims to position itself as a vibrant and youthful brand that compliments various moods & lifestyle of its customers. The campaign also brings in energy into characters, motivating them to enjoy the moment of life, go out and chill with friends. The brand ambassador Salman Khan performs some of his signature moves and thrills the crowd while making the characters to go all groovy on cheerful music. The TVC captures the spirit of joy, individuality and carefree attitude and enjoying the best in style and comfort- Relaxo Bahamas slippers.

The commercial has a nice Caribbean music with a signature Bahamas step celebrating the mood of free spirit, creating a strong hook amongst the consumers.

Commenting on the insight behind the campaign, Sanjeet Ahluwalia, Creative Director, Arms Communication said The whole concept is to create a feel of Bahamas as the brand name itself is Bahamas. Bahamas is all about fun, carefree, energetic, colourful, excitement. Step into it today and just like Salman's friends, step out of boredom and turn your life into a fun loving zone”

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Skybags launches the new Backpack Collection campaign with Brand Ambassador Varun Dhawan Unveils the trendy ‘Backpack Collection 2016’



March 11 2016,  22.05 PM IST || Pocket News Alert

Skybags launches the new Backpack Collection campaign with Brand Ambassador Varun Dhawan Unveils the trendy ‘Backpack Collection 2016’

Skybags launches the new Backpack Collection campaign with Brand Ambassador Varun Dhawan Unveils the trendy ‘Backpack Collection 2016’



‘Skybags’, the youth bags brand from the house of  India’s leading luggage company, V.I.P Industries announced the launch of its latest  backpack collection. The campaign was unveiled by Bollywood heartthrob and Brand


Skybags launches the new Backpack Collection campaign with Brand Ambassador Varun Dhawan Unveils the trendy ‘Backpack Collection 2016’

Ambassador Varun Dhawan at a press conference in Mumbai on 11th March, 2016.

Varun Dhawan presented the ‘Backpack Collection 2016’, which offers latest designs, vibrant colors and never-seen-before prints. Screening the TVC which is conceptualised and created by the talented team at Law & Kenneth | Saatchi & Saatchi, the film features Varun Dhawan showcasing the collection. Matching a light- hearted catchy tune, Dhawan is seen leaping through the air, moving in style, with different bags from the new collection against Istanbul skyline.

Expressing her views on the campaign, Radhika Piramal, Managing Director, V.I.P Industries told media persons here today, “As a brand we aspire to connect with young audience that is fun- loving, vibrant and who have an edge about them. The campaign is simple, yet manages to encapsulate the fun and trendy spirit of the brand and the latest backpack collection. With a design range that can cater to multiple individual preferences, we hope to tap into the market for school, college and office backpacks. We have also added a new overnighter category called ‘Weekender bags’ in our new collection.”

Commenting on the campaign, Sudip Ghose, Vice President – Marketing, V.I.P Industries stated, “Varun Dhawan’s personality syncs seamlessly with the new  collection and these stylish bags are something that everyone would want to own. Bags in our new collection are not only high on style with bright colours, trendy fabrics and prints, but are also high on features. Our ‘Tri-tech series’ of backpacks  are super spacious, comes with laptop and tablet compatibility, organiser, waterproof  raincover and specially designed ‘aer-zone’ back comfort. Not only this, all bags come with 12 month worldwide warranty.”

Speaking about the campaign and the new backpack collection Varun Dhawan, Brand Ambassador – Skybags says, “I’m really kicked about using the new backpack collection. The backpacks have a unique design and they really do command attention. Plus it was great fun shooting for the Skybags campaign. There will be a lot to watch out for from Skybags in 2016.”

Explaining the rationale behind the campaign, Rahul Nangia, National Creative Director, Law & Kenneth | Saatchi & Saatchi says, “Skybags backpacks are not meant for those who are boring and sedate. They have been designed for restless young men and women who refuse to sit down. They are bursting with energy to keep moving. That’s the spirit that this film attempts to capture.”

The campaign will be a 360 ° one programmed for high visibility, which includes online and offline channels such as digital platforms, television, print and outdoor. It is also being supported by a new microsite and online contest through several social media platforms. Participants simply need to leap in the air and capture a photo of

themselves and share it on Facebook, Twitter or Instagram with #MyBigLeap. Daily winners get Skybags backpacks. One lucky participant will win a special paragliding experience.

The campaign TVC can be viewed here – https://www.sendspace.com/file/qx0w4c

TVC credits  Creative Agency: Law & Kenneth | Saatchi & Saatchi   Creative Head/Director: Rahul Nangia

 Creative Team: Ipsita Ghosh, Saurabh Nayampalli, Shahid, Sheikh  Accounts Team: Shazin Motorwala, Debarjyo Nandi  Production House: Hundred Frames   Director of the film: Roman Jirnih About V.I.P. Industries:

Established in 1971, V.I.P. Industries Ltd. is Asia’s No. 1 luggage manufacturer. Its  four factories produce nearly five million pieces a year, making it the second largest  producer of luggage in the world. The state-of-the-art V.I.P. Design Lab at Nasik has  to be credit several international patents and design registrations. Since inception, the company has kept in step with the changing need and taste of the discerning and  quality conscious traveler. V.I.P. Industries already has a global footprint with its  products available not just across India but also all over Middle East, the UK, USA,  Germany, Spain, Italy and select African and South East Asian countries. The  company offers its products primarily under the brands of VIP, Carlton, Skybags,  Caprese, Alfa and Aristocrat.

About Skybags:
Skybags is aimed at travelers who like to make a style statement everywhere they  go. While the bags offer world class functional features, the brand is committed to help Arrive in Style through vibrant and unique designs that add an edge to the traveler’s personality. Skybags manufactures a wide variety of products like trolleys, rucksacks, backpacks, duffels, laptop bags, everyday travel accessories and short haul essentials made from quality materials. Skybags  is  also  the  first  Indian  brand  to  manufacture  printed  polycarbonate  luggage.
Read More »

Alia Bhatt announced as the new Brand Ambassador for Cornetto

February 20 2016,  21.57 PM IST || Pocket News Alert

Alia Bhatt announced as the new Brand Ambassador for Cornetto



Bollywood actor and style icon features in Cornetto’s new TVC for their new flavour, Choco Coffee Cornetto

Cornetto has roped in Bollywood actor and youth icon Alia Bhatt to announce the launch of its latest variant -Cornetto Choco Coffee this Valentine’s Day. Brand ambassador Alia also stars in its TVC that goes on air on February 7th and is themed around best friends transforming into ‘love-struck’ couples on the Valentine’s Day.

Acclaimed actress, youth icon – Alia Bhatt dons many hats with finesse and aplomb. A combination of spunk and cuteness, makes Alia the ideal envoy for Cornetto Choco Coffee – an awesome combination of chocolate and coffee.

It’s a Cold Coffee frozen dessert topped with Taste crunchy choco chip sprinkled over rich coffee sauce, wrapped in a crispy wafer cone with the blast of Cornetto chocolate tip in the end.

I’ve always loved Cornetto and have fond memories of sharing a cone with friends and fighting for the chocolate tip. The moment you realise it’s more than just friendship is quite special and I’m delighted to be a part of their new campaign helping best friends become couples in love. ”

“As a brand we have always believed in celebrating the experience of falling in love. Alia Bhatt fits seamlessly as the Brand Ambassador given her youthful vigour. She brings out the brand messaging of ‘the moment you realize you are in love and it’s more than just friendship’ really well through the TVC. We are glad to associate with her and leverage this concept that embodies that special moment of realization,” said Sumit Mathur, GM, Ice Cream Division (Kwality Wall’s) at Hindustan Unilever Ltd.


Alia Bhatt announced as the new Brand Ambassador for Cornetto

The TV campaign featuring Alia has her sharing a Cornetto with a male friend and then instantly realising that the relationship they share is more than that of ‘just friends’. Cornetto helps them recognize this moment of love and being more than best friends.

On being the brand ambassador for Cornetto, Alia Bhatt said, “I am extremely happy to have the opportunity to be associated with Cornetto – a brand that has been a part of my life through all these years.

Alia Bhatt the face of ice-cream brand Cornetto along with Vikrant Massey, shares her tips to keep in mind for a special Valentine’s Day – the Alia Bhatt way.

This Valentine’s, start your love story by sharing a Cornetto #ShowYourLove http://bit.ly/CornettoChocoCoffee She tweeted in twitter



The advertisement shows Alia is enjoying the ice-cream when Vikrant comes in and they indulge in a conversation about a couple, only to realise that they are sharing the cone. They also discover hidden feelings for each other over a cone.

About Cornetto: Launched in 1960 in Italy, Cornetto has always been a brand of the youth, encouraging teenagers to dive into love and fully enjoy each moment. Cornetto is one the world’s leading ice cream brands and is the biggest impulse brand of HUL Kwality Wall’s in India. Cornetto is synonymous with an Ice-Cream Cone, owned by Kwality Wall’s.

About Hindustan Unilever Ltd (HUL): HUL is India’s largest Fast Moving Consumer Goods Company, touching the lives of two out of three Indians. HUL’s mission is to “add vitality to life” through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages. The company meets every day needs for nutrition, hygiene, and personal care, with brands that help people feel good, look good and get more out of life.
Read More »

Sulekha questions India’s Jugaad culture with its new TVC

nuary 11 2016,  17.35 PM IST || Pocket News Alert

Urges users to ‘Go #AntiJugaad” with Sulekha app for all local service needs



India, Chennai, January 11, 2016: Sulekha, one of India’s largest and fastest-growing digital platforms for local service need fulfilment, today announced the launch of its new Campaign which takes a dig at the Jugaad culture in India. The 3600 brand campaign highlights how Jugaad isn’t the optimal solution for any problem and even though, it might get you through sometimes, it might go wrong in a big way. The campaign tries to bring out the importance of permanent solution over quick fixes that we usually resort to for our local service needs. The campaign is part of Sulekh’s attempt to establish itself as THE destination for all the Local Service Needs of customers. While Sulekha’s new Digital Campaign will go live today, the first TV commercial (TVC) will be telecast nationally on January 16, 2016. With “Go #AntiJugaad” as its theme, the TVC urges users to effortlessly seek and satisfy every home/local service need with a click of the Sulekha app. The TVC launch would be followed by radio and outdoor to amplify reach and frequency.


Sulekha’s new campaign comes close on the heels of the company receiving a funding of Rs. 175 crore from GIC, the sovereign wealth fund of Singapore, and Norwest Venture Partners, a top-tier global investment firm. Sulekha, the pioneer of web-based discovery and decision-making platform for organized Local Services in India, today offers more than 800 local services—home care, computer training, serviced apartments, party catering, baby-sitting, yoga lessons, auto repair, to name a few. The Sulekha app is a one-stop shop for both standardized local needs (like pest control) and special requirements (catering or interior design).

Sulekha questions India’s Jugaad culture with its new TVC


Read More »

Voonik launches its first TVC featuring Bollywood Director Farah Khan; celebrates the idea #HarDinFashionKaro





January 7 2016,  15.56 PM IST || Pocket News Alert




New Delhi, January 7, 2016: Voonik, India’s leading fashion marketplace for women, unveils its first TV ad campaign. The TVC, featuring popular Bollywood director, Farah Khan, promotes the idea that every day is an occasion to be fashionable. This concept is highlighted with the campaign tagline, “Har Din Fashion Karo”. Voonik appointed Mullen Lintas as the agency behind its TV ad campaign and the film has been produced by Jamic Films with Nikhil Rao as the director. It will go on air across leading TV entertainment and lifestyle channels from 10th January 2016 onwards.

   

Voonik CEO and Co-Founder Sujayath Ali said, “Through this TVC, we aim to engage with ‘real women’ between the ages of 21 and 35 who desire to be fashionable but often make an effort only on special occasions. For too long, fashion has been the preserve of a few and the real woman was never part of that movement. Voonik changes that by giving them easy access to the largest collection of women’s fashion with over 15 Lakh products, by showing them an insanely relevant shopping feed through an intelligent engine that understands their personality, tastes, lifestyle and budgets and through a fabulous shopping experience that is enjoyable and engaging.”  

   

The TV ad film uses Bollywood thematic elements by showcasing women in every day scenarios like shopping in a vegetable market, picking up a bike in the garage and going to office. They are shot in typical Bollywood style with a focus on their clothing and attitude. Farah Khan further reinstates the core message by saying, “Zindagi ek film set hai; Imagine karo. Jahan mauka mile; Fashion karo.” (Imagine that your life is a Bollywood Film Set; be fashionable each day!).




Speaking on the ad film, Shriram, Iyer, National Creative Director, spokesperson Mullen Lintas said, “Voonik wanted us to create a very simple yet appealing film that would hit a chord with its female customer base. Our idea is based on the insight that every woman has an innate desire to dress up and look good, no matter what the occasion. Sometimes, we just get too caught up in conventions. This campaign encourages women to seize every opportunity to celebrate her beauty .The TVC aims to encapsulate this message and create a deeper connect with the women audience through the use of Bollywood-centric elements. Farah Khan fits in with this concept perfectly through her strong association with all things filmy and the glamour quotient associated with her brand of cinema.”




Voonik has also announced the appointment of Lodestar UM, part of IPG Media brands, India to lead its media mandate in the country. “We chose Lodestar after a multi agency pitch because of its excellent approach to segmenting and targeting the women audience, buying efficiencies and flexibility. We felt they are the best match to drive our ROI focus to customer acquisition.”, says Sujayath Ali.




Nandini Dias, CEO, Lodestar UM, added, “We are excited to deliver a differentiated solution to Voonik. It is a pleasure to be associated with a company, which is young and growing immensely. We will leave no stones unturned to make this campaign a success across critical media touch points.”




To celebrate this concept on a wider platform, Voonik is launching this campaign digitally with its hash tag “#HarDinFashionKaro”.

The TVC airs on Jan 10th at 8 pm on colors & colors HD during the screening of the Stardust awards 2016, co-hosted by Farah Khan.




TVC link: https://www.youtube.com/watch?v=GkRKB7UWfZY

Read More »

INDIA INFOLINE LAUNCHES TELEVISION CAMPAIGN FOR ‘IIFL MARKETS’



November 3, 2015,  05.07 PM IST || Pocket News Alert



·         FREE MOBILE STOCK MARKET INFORMATION & TRADING APP


(November 3, 2015): India's top Fortune 500 listed broker, India Infoline Ltd, a part of the leading diversified financial services entity, IIFL Group, has launched an exciting new TVC as well as print campaign for their stock trading application “IIFL Markets” version 2.0, the most advanced mobile application in the financial markets space in India.

The objective of the communication was to bring out the completeness of the IIFL Markets App for a trader/stock markets enthusiast. All the sources of information that this profile needs - live business TV, business newspapers, research and annual reports, etc. as well as a computer for actually trading are all taken of in this app. Basically the app is 'all you need to trade like an expert'.

The TVC shows an engrossed and then delighted IIFL Markets App user who realizes that all that he needs to know about and trade in the stock market is now available on his mobile phone. All his trading and content needs from computer, TV and research reports and other content from desk are all now swept and shrunk into his mobile phone. This is the basis for the tagline “Honey, I shrunk the market!”

“Everything that he needs to trade is now in the palm of his hand and buying and selling is all about just swiping the screen of his mobile phone” says Arun Malkani, Chief Marketing Officer at IIFL.

One can buy/sell, trade in stocks, commodities, currencies and F&O, all on one's mobile phone with just a click. Besides one can also track one's portfolio, view live prices as well as receive expert stock tips and advice.

The app is available on mobile - Android, iOS and windows platform. It has been getting rave reviews on various platforms and has had over 400000 downloads to date and IIFL expects 1 million downloads by end of 2015.

The campaign has been conceptualised by the IIFL Team and executed through Hotstuff Advertising and Yellow Submarine Films.

 Link of the youtube video - same as above link  https://www.youtube.com/watch?v=0aIp34KyCpU

Public Relations Agency - Ketchum Sampark PR
Read More »

Varun Dhawan talks exclusively about his latest campaign for Skybags!


October 26, 2015,  09.05 PM IST || Pocket News Alert

OCTOBER 26, 2015

Watch the Bollywood heartthrob unveil the latest collection for the brand National, October 26, 2015: Varun Dhawan, the Bollywood heartthrob features in Skybags’ latest TVC unveiling the new ollection ‘Reef’. The campaign named ‘My Style, My Way’ highlights the heartthrob chasing a bus in the picturesque streets of Istanbul, Turkey.

Varun Dhawan was recently unveiled as the brand ambassador for the youth centric luggage brand. The campaign showcases its new collection with the charismatic Varun Dhawan and encapsulates the style and attitude of the youth.

Extremely happy with the new campaign Varun Dhawan, Brand Ambassador – Skybags said, “The latest collection from Skybags is power packed with style and has become my latest travel companion. I love how the brand continuously offers a perfect combination of style and performance. I love my new Reef strolley; watch me taking a leap of faith for Skybags in the latest TVC!”

Expressing her views on the campaign, Ms. Radhika Piramal, Managing Director,  VIP Industries says, “Varun is the perfect fit for the brand as his attitude and style flawlessly syncs with Skybags. We are sure this campaign will be able to make its way through to the hearts of our target audience.”

Designed in attractive colors the ‘Reef’ and ‘Reef Signature’ collection will make you
crave for one.
Read More »

GoPaisa.com unveils its brand new TVC campaign to promote the launch of its mobile app


Takes ahead its message of earning extra cashback on online transactions instead of being an ignorant fool or ‘kaddu’

New Delhi, October 14, 2015: Gopaisa.com, India’s highest paying cash back and coupon site is all set to reiterate its brand’s position and visibility with its new TVC. It humorously plays on its popular ‘kaddu’ campaign emphasising on its core philosophy “Why wait for discounts when you can get Cashback every time you shop”. The campaign has been conceptualised by Carat Media and will be on air from 12th Oct 2015. It prominently reiterates how shopping through the GoPaisa.com mobile app is the smart way to shop and earn extra cashback and not doing so makes one a ‘kaddu’ or fool.

Commenting on this new TVC, Ankita Jain, Founder, GoPaisa.com said “We constantly endeavour to educate our user base about the benefits of using our cash back site, the concept for which is still in its nascent stage in India. Through this ad campaign, GoPaisa.com aims to take Cash Back to the public through Mass media channels because our online presence is quite strong. We want to help the customers who cannot bargain while shopping, save money in times of the ever-increasing inflation. We wish to be the early movers in the Cash Back ecosystem to introduce an app. With the app launch, we are coming up with a very strong referral program which would help us to spread the word further.”
The new series of ad films directed by Mr. Zahir Mirza, Creative Director, Carat features  crusaders of GoPaisa.com asking their friends, classmates or colleagues if they have shopped through GoPaisa.com yet. When they deny knowing about it, they are labelled a ‘kaddu’ or fool! The TVC ends with the smart youngster asking consumers to download the GoPaisa.com app to win extra cashback. The message is clear, shop via Gopaisa.com’s mobile app or be foolish enough to spend more than you need to on your online shopping or travel bookings.

“Our earlier ‘kaddu’ campaign won us significant appeal and hence we decided to continue on that thread to now highlight how the mobile app of GoPaisa.com achieves the same purpose: making your online shopping or bookings a value-for-money deal with a chance to earn extra cashback,” he added.
GoPaisa’s new ad campaign involves a series of advertisements across Television channels to reach out to the different categories like Travel, Men, Women, Electronics, Kids, Home living etc. that it caters to. Last year, the site got a major boost on being the first and only official partner of the Google Online Shopping Festival in the cashback and coupon space.

The TVC encourages customers to act wisely and befriend GoPaisa.com, this time through its mobile app and optimise one’s savings while shopping online. With its current customer base adding 3000-3500 users each day, this ad takes off from the last TVC that targeted the youth to create awareness about the concept of cashback. The cashback site plans to achieve a count of 100,000 visitors by the end of the year.
Read More »

#PlayItCool with Philips ProSkin Trimmer BT5200 and Arjun Kapoor





Fwd: Press Release: #PlayItCool with Philips ProSkin Trimmer BT5200 and Arjun Kapoor

 

#PlayItCool with Philips ProSkin Trimmer BT5200 and Arjun Kapoor

Latest grooming gadget for effortless precision in trimming

#PlayItCool with Philips ProSkin Trimmer BT5200 and Arjun Kapoor
New Delhi, 6th October 2015 –This festive season, the style-conscious Indian men have more reasons to rejoice, as Philips India along with brand ambassador Arjun Kapoor brings out the perfect gadget that will help them #PlayItCool. Philips India, the leading grooming brand that has changed the way India styles itself, introduced its latest styling wizard - Philips ProSkin Trimmer BT5200, especially designed to give a new and evolved experience to all the men who love to groom their beard and sport trendy trims. 

Following this announcement, Philips India will also run an extensive 360 degree marketing campaign #PlayitCoolwith Arjun Kapoor to introduce this new trimmer. The campaign began with an interesting TVC featuring Arjun Kapoorwhich went air on 2ndOctober, 2015.The TVC has been conceptualized and created by Ogilvy & Mather.

The TVC showcases Arjun in a youthful avatar, who, instead of trying too hard gets his way by being naturally cool. The film is set on a college campus, and has a modern take on the girl-guy chemistry where the girl is trying to catch the guy's attention and he is absolutely nonchalant about it. Playing it Cool! The TVC connects with the youth of today, be it at college or at the workplace, they are all about being naturally cool – they want to look and be cool but want it with effortless or natural ease.

Watch the TVC here:
#PlayItCool with Philips ProSkin Trimmer BT5200 and Arjun Kapoor

Mr. ADA Ratnam, President – Personal Health, Philips India, said, "As India is witnessing a style revolution which goes beyond gender divide, men's grooming products are a key focus area of growth for Philips Personal Health in the country. We have relied on consumer insights and in-depth study of market requirements to design these products, to drive growth in the Indian markets. The modern man prefers to experiment with his looks and likes to make his grooming seem effortless.  Hence an effortless yet even trim is what we promise to deliver with the new Philips ProSkin Trimmer".

Ms. Anurita Chopra, Director Marketing - Personal Care, Philips India, said, "Philips Personal Care, specifically the male grooming portfolio, has been the fastest growing category for Philips in India. Our focus is to serve the conscious and striving man, who is spending a lot of time and money on his appearance and lifestyle and wants more from his grooming gadgets. Philips ProSkin Trimmer will offer unparalleled experience of beard trimming to all who seek even stubbles and elevate this experience for existing users to next level by providing an entirely new and effortless trimming experience within minutes."

While growing a beard is not difficult, maintaining the desired length and grooming it to get the perfect look is often a task. This latest innovation from Philips, ProSkin Trimmer BT5200 is especially designed to give an effortless, even trim so that one can get that perfect stubbled look effortlessly in a matter of minutes, right at home! The trimmer comes with the Dynamic Beard Guide System that lifts the hair up to the level of the blade and guides the hair to the cutter for an effortless trim. It is available across traditional and modern retail outlets as well as leading e-retail portals like Flipkart, Amazon & Snapdeal, priced at INR3,995/-.

#PlayItCool with Philips ProSkin Trimmer BT5200 and Arjun KapoorAbout Philips Beardtrimmer Series 5000
Dynamic Beard Guide System
The integrated hair lift comb lifts the hair up to the level of the blades for even trimming results. This enables one to achieve the 3-day stubble, short beard, or long beard as per preference.

Skin-friendly blades
The steel blades lightly brush against one another, sharpening themselves as they trim so they stay extra sharp and effective. They also have rounded tips and combs to help prevent skin irritation.
#PlayItCool with Philips ProSkin Trimmer BT5200 and Arjun Kapoor
17 lock-in length settings
The zoom wheel on the handle enables one to choose the beard length from 0.4 - 10mm with 0.2mm precision.

Corded and cordless use
Charge your beard trimmer for 1 hour to get 60 minutes of cordless use. This trimmer has been designed to run both cordless and plugged in.
#PlayItCool with Philips ProSkin Trimmer BT5200 and Arjun Kapoor
100% waterproof
Simply rinse the beard trimmer head under the tap to thoroughly clean it. The trimmer is completely waterproof.
Read More »

FCA India breaks new brand campaign – “Crafted for Car Lovers”


~This all new campaign is designed and aimed at making the brand FIAT resonate with India~
~The campaign theme reinforces strong association with FIAT’s key attributes- superior driving experience and build quality~

What makes cars from FIAT’s stable worthy:

ü    Strongest build quality
ü    European engineering standards
ü    Stability at high speeds
ü    Firm road grip
ü    Exhilarating pick up
ü    Stunning acceleration
ü    Extensive service network
ü    24x7 expert care

Mumbai, September 30, 2015:  FIAT Chrysler Automobiles India revealed its new brand campaign, “Crafted for Car Lovers”. This would facilitate FIAT brand to resonate with Indian customers and enhance the brand appeal

The underlying theme of the campaign is based on the insight that Fiat Cars are designed for the true auto enthusiasts. The TVC effectively portrays the brand promise of superior drive and strong build quality. It depicts the entire Fiat Product line up including the two brand new additions, the Abarth 595 Competizione and the Abarth Punto.     

Speaking on this campaign, Kevin Flynn, President and Managing Director, FCA India said, “FIAT cars are for those auto enthusiasts and car lovers who rate superior driving experience and robust build quality above other parameters. Through this campaign we want to rekindle the trust in our loyal Indian FIAT fans. Our commitment towards the Indian market is massive. We are working aggressively and constantly innovating to provide the best of products and world class services to our customers. At FCA India we are also evaluating the market to introduce relevant products from FCA’s international stable.”
  
Neville Shah, Group Creative Director, Ogilvy & Mather said “You speak to a true car lover you will notice that they really are not interested in the frills, that extra knob here and an extra sticker there. What really matters to them is the way the car grips the road when you throw her round a corner, the confident thud that you hear when you shut the door, the way the car will swallow potholes and smooth tarmac without hesitation. You will also notice that they feel that much more for their cars. And this is exactly what we also saw with the many Fiat owners. They understand cars and therefore they quickly get to the basics - the drivability, the build quality and most importantly that smile that refuses to leave their face after they have taken the car for a quick drive! Our new campaign salutes this car lover, this Fiat lover.”

FCA India is undertaking a 360 degree communication approach across mediums including print and television, hoardings, radio, digital, testimonial films etc. which will run for a span of 45 days.

Credits:
·         Client: FCA India Automobiles Private Limited

·         Agency: Ogilvy & Mather Pvt. Ltd.

·         Creative Team:  Piyush Panday, Neville Shah, Ashish Naik, Minal Phatak and Yogesh Pradhan

·         Account Management: Prakash Nair, Baneet Singh Chandhok and Ravi Rao

·         Account Planning: Anoop Menon and Ameya Prabhu

·         Production House: Fingerprint Films

·         Director: Albert Uria

 About Fiat Chrysler Automobiles
Fiat Chrysler Automobiles (FCA) designs, engineers, manufactures, distributes and sells vehicles under the Abarth, Alfa Romeo, Chrysler, Dodge, Fiat, Fiat Professional, Jeep, Lancia, Ram, SRT brands as well as luxury cars under the Ferrari and Maserati brands.

FCA also operates in the components sector, through Magneti Marelli and Teksid, and in the production systems sector, through Comau and in after-sales services and products under the Mopar brand name. In addition, the Group provides retail and dealer finance, leasing and rental services in support of the car business through subsidiaries, joint ventures and commercial agreements with specialized financing services providers.

FCA is an international auto group engaged in industrial activities in the automotive sector through companies located in 40 countries and has commercial relationships with customers in approximately 150 countries.

FCA India breaks new brand campaign – “Crafted for Car Lovers”

FCA India breaks new brand campaign – “Crafted for Car Lovers”

Read More »

VASELINE BRINGS ON BOARD NARGIS FAKHRI WITH VASELINE INTENSIVE CARE DEEP RESTORE

30 September 2015

Unilever’s skin care brand Vaseline announces the re-launch of its core variant Vaseline® Intensive Care Deep Restore with a brand new TVC. The re-launch of this variant comes along with the announcement of Nargis Fakhri joining the Vaseline family. Known for her healthy and glowing skin, the actress demonstrates the scratch test and Vaseline’s power of healing* in the new TVC.

In the winter months, when your skin is so dry that you scratch it with your nail and it leaves a mark, it requires healing. With micro droplets of Vaseline® Jelly, the new formula of Vaseline® Intensive Care Deep Restore deeply moisturizes skin and helps keep skin healed and hydrated.

“I am thrilled to be associated with a brand that I use so regularly. I firmly believe that one of the best kept secrets to soft and glowing skin is moisturization. No matter where I travel I make sure to carry a Vaseline body lotion with me to keep my skin well moisturized all the time, said Nargis Fakhri, Bollywood actress.

Commenting on the product re-launch and Nargis’s association with the brand, Srinandan Sundaram, Vice President, Skincare and Make-up, Hindustan Unilever Ltd. said, “Skin needs special care in the winters. Vaseline understands this and we have formulated our core product keeping in mind the care skin needs during winters. With the re-launch of the product, we are also delighted to be associated with Nargis Fakhri who is the apt fit for the brand given her glowing and healthy skin.”

Vaseline® Intensive Care Deep Restore contains specially designed blend of glycerin to pull moisture into skin, and micro-droplets of Vaseline Jelly which helps locks moisture in.

Vaseline® Intensive Care Deep Restore can be used daily. It is priced at INR 68 for 100 ml and INR 205 for 300ml.
Read More »

Alpenliebe Juzt Jelly’s new raw mango campaign tickles your funny bone

12 August 2015

Over the years, Perfetti Van Melle has established various confectionary sub-segments in the Indian market with its focus on quality and continuous innovation. And the introduction of new raw mango variant under its Alpenliebe Juzt Jelly portfolio is another case in point towards growing the jelly segment in the country. This exciting raw mango variant, made with 25% fruit pulp comes in the shape of a mango with a sweet and sour taste.

Alpenliebe Juzt Jelly is one of the most loved confectionery brands in India and the communication for this new raw mango variant launch is targeted at reinforcing the brand's Irresistibility proposition.

The TVC showcases this irresistibility by turning the traditional family dynamics on its head. It tells you the story of a boy’s father and grandfather who’ve conspired together to grab hold of the boy’s Alpenliebe Juzt Jelly. As the duo discovers in the film, the boy is far too smart to fall in their trap.

Commenting on the campaign, Mandar Keskar, Category Head, Perfetti Van Melle India, said, Alpenliebe Juzt Jelly has been one of our most successful launches and is the market leader within jellies segment in India. One of the main reasons behind this growth has been fruit based format innovation. Raw Mango is a popular flavor among consumers and this launch offers this tempting flavor in unique jelly format. In this new communication, we have attempted to communicate the product’s irresistibility coming from its 25% Fruit pulp content and hope that it would help build a stronger and healthier bond with our consumers.

Kapil Batra, Executive Creative Director, McCann, added “Since its inception, Juzt Jelly has been positioned as a super irresistible treat. Our launch commercial had worked well and with this latest campaign we have attempted to accentuate the irresistible magic of Juzt Jelly. Am sure this new campaign will help the brand attain greater heights”

The TVC has been shot by veteran ad film maker, Abhijit Chaudhuri fondly known in the advertising fraternity as 'Dadu'.

For over two decades, Perfetti Van Melle India Pvt. Ltd. (PVMI) has been a leading name in the Indian confectionery industry. With a clear focus on the discerning Indian taste, it has delighted one and all with innovative and quality products.

Credits:

Campaign: Alpenliebe Juzt Jelly Raw Mango

Brand: Alpenliebe Juzt Jelly

Client: Perfetti Van Melle

Agency: McCann Delhi

Creative Team:

Prasoon Joshi(Chairman Asia Pacific, CEO & Chief Creative Officer India), Kapil Batra(Executive Creative Director)

Account Management:

Ashlesha Shukla, Abhimanyu Aggarwal, Sumanka Gandhi

Films Dept: Jeet Kalra

Production House: ​QED

Director: ​ Abhijit Chaudhuri

DOP: Avik Mukhopadhyaya

​Producer: ​Supratik Datta​

Music: ​Amar Mangrulkar​
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OLX Brings In a Blockbuster: ‘Let The Old Make Way For The New’



Four different Ads featuring celebrities Kapil Sharma, and actors Dhanush, Allu Arjun, and Sudeep released across India

June 1, 2015, Bangalore: India’s No. 1 marketplace for used goods – OLX.in, launched four Ads in Kannada, Hindi, Tamil, Telugu, each featuring a celebrity superstar. All TVCs are weaved around a common theme – ‘Let the Old Make Way for the New’ or ‘Haledu Hodrene Hosattu Barod”. The Ads that hit the TV screens on May 30, 2015, comprise of four different films featuring leading stand-up comedian Kapil Sharma, Tamil movie sensation Dhanush, Kannada hit-maker Sudeep, and Telugu star Allu Arjun. Another TVC featuring Bengali celebrity Mir Afsar Ali will be launched shortly.

Said Mr. Amarjit Singh Batra, CEO, OLX.in, “The central thought behind ‘let the old make way for the new’ is that change leads to progress. Only when you let go of the old, you create opportunity for new things to happen in life. People have been selling everything from household items to cars on OLX in just a few hours! OLX is the easiest, and the fastest way in which people are upgrading these days, and bringing about a change in their lives. We hope that ‘let the old make way for the new’ becomes both an incentive for people to let go and upgrade through OLX, as well as a mantra to live by.”



OLX TVCs are known for their originality and have in the past year won the brand several awards and accolades. Earlier this year OLX won two Effie awards, one of which was for its previous Ad campaign with Kapil Sharma. More recently the brand bagged two Abby awards, and another two awards at the Asian Customer Engagement Forum Awards for different brand initiatives. In April 2015, recognizing the path-breaking marketing done by OLX, Amarjit Singh Batra was awarded ‘Marketer of the Year’ (e-commerce) by International Advertising Association (India Chapter).

“We are not just a local brand, we are a hyper-local brand, built by Indians and for Indians. This reflects in our marketing. We were the first internet company to make regional campaigns in local languages with regional celebrities using colloquial sensibilities and references. We have always been the first-movers in online classifieds, and that’s the reason that our brand today stands for the category itself commanding 85% market share of the C2C trade in the country” added Batra.



Sudeep TVC

Conceived by Lowe Lintas, the TVC featuring Sudeep’s portrays a man who is stuck in his bachelor life and going through a crises because no girl is willing to marry him. Sudeep’s witty, wise, and fast on his feet (quite literally!) character enters the frame, and advices him to let go of the old and upgrade to the new. Sudeep helps upgrade a bachelor’s household items by installing and using the OLX App, which helps impress his future bride and bring into focus the message of upgrading one’s lifestyle by selling the unused good on OLX.

“We used Sudeep’s strong screen persona, popularity and relatability amongst people in Karnataka to bring into focus the core campaign message of upgrading one’s lifestyle by selling the unused good on OLX. Sudeep, playing himself, rescues a man who is unable to progress in life due to his unwillingness to let go of the old. This is where the OLX story comes in highlighting how the platform enables people to acquire newer things by selling the old and unused goods.” said Shayondeep Pal, Executive Creative Director, Lowe Lintas.
Sudeep TVC:
https://www.youtube.com/watch?v=n1mDsDsYv44

Credits

OLX:

Gaurav Mehta, Chief Marketing Officer

Lowe Lintas:

Creative: Amer Jaleel, Shriram Iyer, Shayondeep Pal, Arko Provo Bose, Manzoor Alam, Snigdha Malhotra, Ipshita Bose

Account Management: Naveen Gaur, Syed Amjad Ali, Mayoori S. Hanagodimath, Rahul Ojha

Account Planning: Farah Bashir 
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