Showing posts with label Technology. Show all posts
Showing posts with label Technology. Show all posts

5 New Technologies That Are Saving The Environment

Climate change is one of the hottest topics in the world right now, and it’s becoming more and more important to do what we can to reduce the rate of global warming. People have started developing new technologies to help with this effort, and some of them are destined to change the world. Here are the best new technologies that are going to save the environment and our planet as we know it.

Solar Glass

Solar glass is one of the newest and most talked-about technologies when it comes to saving the environment. It looks like glass, giving enough transparency to be used in a window, for example, but it also works as a solar panel, meaning it can capture energy from the sun to then transform into electricity.

At the moment, there are attempts to improve the efficiency of solar glass, trying to boost its percentage intake of energy. At the moment, 15% is the highest efficiency rate so far, which isn’t far from the 25% that solar cells can achieve, but still has a bit of way in achieving full efficiency. But with more and more effort being put into achieving this, it’s very likely that we may start to switch out regular glass for solar glass and help support our energy needs through renewable energy instead – not just in houses, but in tower blocks, skyscrapers, and every other building.

Programmable Thermostats

Programmable thermostats are some of the smartest technologies right now, and something we can all easily implement into our own lives, too. Programmable thermostats work fairly simply: they allow you to adjust the temperature of your home, meaning you can choose when to heat your house, when you need air-con, and avoid wasting any excess energy. For example, in the summer months, you may choose to raise the temperature of your home whilst away at work, to avoid keeping the air con on and wasting more energy than you need.

A smart thermostat is fairly affordable, and not only do they save wasted energy and cut down on the amount of fuel burnt to generate that energy, but they also save you money – being able to cut down the amount of energy you use also means you’ll end up paying less for your energy bills too. For more information on the benefits of programmable thermostats, and to find out more about the savings you could make, visit Semper Solaris is a heating and air conditioning company in cities like San Diego.
Many programmable thermostats can also be accessed over the internet now, as they’re not difficult to hook up to Wi-Fi or your wired internet connection. This means you can adjust it whilst away at work, if you’re busy with something in the house and need to adjust the temperature quickly, or if you’re just feeling a little lazy, meaning it’s a lot more convenient and can reduce your energy usage with the tap of a button.

Fake Meat

No matter what your opinion on meat is, there’s no denying that it’s pretty bad for the environment – for several reasons. The first is the amount of land needed to breed and home the animals we eat – in fact, livestock is responsible for nearly 80% of all agricultural land. This leads to lots of deforestation, particularly across Central and South American countries, which leads to a surge in carbon in the atmosphere, as well as the destruction of habitats for many endangered species.
It’s also thought that livestock accounts for 14.5% of greenhouse gas emissions, meaning they make a huge contribution to the rate of global warming. They also not only use a huge quantity of freshwater but contaminate other sources.

However, there’s a solution to this. It may not sound particularly good since meat-eaters have often found that fake meat just isn’t the same, but there’s been a dedicated effort to bring it closer and closer to the real thing, meaning the switch between real and fake meat isn’t that bad anymore. Companies like Impossible Foods are offering fake meat, which is much better than your average meat substitute. Fake meat and vegetarianism are also becoming a much more popular choice and is even offered now at places like Burger King, meaning it’s not hard to find your meat fill without damaging the planet.

Environmental Sensors

Environmental sensors are one of the reasons why we know how much damage our planet is really facing. Although we don’t hear much about environmental sensors, it’s really useful for us to know what sort of problems are arising related to the planet, so we can develop how we tackle them.
One famous example is the taller smokestacks along the east coast that helped reduce local air pollution – this was discovered when environmental sensors identified the smokestacks being correlated with a higher amount of acid rain, which was causing widespread deforestation. This was back in the 1980s, where only early pollution sensors were in place; the advancement in technology means they’re now stronger than ever and can lead us to the cause of some of the biggest environmental problems of the 21st century.

One of the newest additions to environmental sensors is, in fact, wearable air quality sensors, so that you can visibly see the impact of global warming on the air you’re breathing. It also means once you start to make improvements in the way environmental issues are tackled, even in something small like recycling, once this has had time to make a difference, you’ll be able to see the difference in air quality.

Plant-Based Plastics

Did you know that one plastic bag can take up to 1,000 years to decompose? Waste has become a big thing currently, due to the rise in landfills, and the effect our rubbish is having on the environment. Many items, such as sanitary pads, aluminum cans, and disposable diapers take hundreds of years to decompose, and some items like tin foil, glass (when not recycled), and Styrofoam don’t biodegrade at all.

Plastic is one of the biggest contributors to landfills, and steps are already being taken to reduce the amount of plastic waste in our environment. Many plastic straws have been swapped for paper straws, and it’s not as common nowadays to find single-use plastic bags in your local store. One of the biggest changes to our plastic use, however, is the creation of plant-based plastics.

Companies like Avani Eco have already made progress on creating bio-plastic products to use instead of regular plastic, meaning if these are used as an alternative, if they are thrown away, they’ll biodegrade much quicker, and not release as many harmful toxins as your regular plastic. This is becoming a more and more popular idea, as people often show reluctance to use paper products over plastic, opting to use plastic anyway, meaning if this is implemented globally, it could reduce the amount of non-biodegradable plastic being thrown into landfills and ultimately making vast improvements to our environment.

The effort being made to develop technology to tackle the climate emergency is growing and growing, and is likely to change the world as we know it. Not only is this article giving you an idea of the kind of technologies we could see implemented in the near future, but it also gives you an idea of the changes you can make to save the planet, too.
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Maryland’s Scott Hall Demonstrates the Dos & Don'ts of Customer Service

Maryland’s Scott Hall Demonstrates the Dos & Don'ts of Customer Service

Today, there is no getting around the fact that customer service is instrumental in deciding a company's long-term potential. Businesses that are just commencing operations will seek to establish a solid customer base, while household brands will hope to retain their loyal clients that have been coming through for years and, certainly, attract greater numbers.

Yet, for all the knowledge of customer service necessities, many companies fall short in their interactions. Call it arrogance or ignorance, but shortcomings in such a vital department, for any business, are unacceptable.

Scott Hall of Maryland is an expert in customer service operations who has worked for multiple companies in the retail and mobility sectors, earning senior positions at T-Mobile, Zipcar and General Motors.

Currently living in Ellicott City, Maryland, where he consults for startups looking to build their customer service operations, Scott has presented the dos and don'ts of customer service that can push a company to sink or soar.


Be Respectful 

Treat every customer with respect and courtesy, Scott Hall states. At the core of every positive relationship, there is respect, a virtue that sees sincerity expressed and leaves the customer with a feeling of being valuable. Whether or not you can immediately solve a customer's dispute may be out of your control, but how you treat the customer is always in your control. Show respect throughout the conversation, which will be appreciated by him or her, and do your utmost to ensure that they classify this experience as a positive one for the most part.

Take Responsibility

Absolving yourself of blame is a surefire way to repel customers, essentially pushing them out the door. Professionally, you must be prepared to take responsibility when something goes awry, as customers will undoubtedly encounter problems with your company, products or services. On behalf of the business, apologize to the customer because, although it might not be your fault whatsoever, the client must see that the company is willing to acknowledge their blunder and accept the responsibility. Afterwards, try to resolve the issue swiftly and thoroughly. If you have a return process, ensure that you walk the customer through it and help them have a positive experience.

Consider the Customer's Perspective

Everyone has been in a situation that saw their customer service representative display an uninterested, largely unsympathetic tone. It is never pleasant, so before addressing a customer's complaint irrationally, put yourself in their position and consider the circumstances. Your previous experiences, both as a customer and a company representative, should help you ensure that you can understand the customer’s perspective of the issue. While some customers will inevitably attempt to pull a fast one, demanding store credit or a full refund that is unwarranted, the majority of people are coming forward with legitimate protests and simply are looking for a simple solution.

Show Your Gratitude

Many companies are now employing greeters at their respective entrances, individuals to welcome customers as they enter and thank them on their way out. The reasoning behind this tactic is that most consumers enjoy being noticed and spoken to at one point or another. How often have you gone to a store, realized that you were neglected for the entirety of your perusal, and never bothered a second appearance? Expressing gratitude to your customer will create a warm atmosphere, make them feel grateful, appreciated, and urge them to re-visit. Small gestures – smiling, saying "thank you" and asking if they need further assistance – tend to leave a positive impression on the customer.


Don't Overly Complicate Matters 

As a rule, you ought to avoid trying to communicate details to a customer in a way that suggests they are tremendously confusing or complicated. Firstly, you will likely offend the consumer because it seems as if you believe that they are not intellectually capable of grasping the concept. Also, you present yourself as someone who talks down to customers if you follow this method. Consumers are increasingly enlightened nowadays and technically sharp, so don't commit the cardinal sin of underestimating or belittling them.

Maryland’s Scott Hall recommends that you work with your company on creating proper communication techniques and terms to use and avoid, ensuring the best customer experience.

Don't Be Indifferent

Indifference, when you are found to be devoid of a sense of care, is an easy trap to fall prey to. Throughout each day, you will likely be subjected to dozens or hundreds of customer complications and it might be written off as little more than an occupational hazard. But a customer service expert should carry a caring demeanor, one which strives to take care of a consumer's issue as if it were their own. Regardless of if it is your first or fiftieth customer service complaint that you are dealing with, it is the customer’s first and you want to leave a positive impression. Sometimes, your work shift may be disheartening, tiring and never-ending; however, that fact cannot be reflected in how you communicate with any customer.

Don't Reject Customer Feedback

Listen to your customers and recognize that they mostly want to help your company improve. Their opinions can hand insight into their personal experiences, expose you to certain concerns that you weren't aware of, and provide you with feedback that could result in immense improvements. Scott Hall notes that both in his time working in Maryland as well as his experience around the world, plenty of companies misconstrue feedback as criticism. Feedback can help both parties as it will improve both the company and the customer experience.

Don't Ignore Complaints

Ignoring complains will not make them go away. No matter how hard you work, you will not provide perfect customer service all the time. Instead of ignoring complaints, view them as an opportunity to improve the company. Maryland’s Scott Hall notes that by leaving complaints to fester, they not only do not get fixed, but they can also turn away other customers if they are on social media.
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Johnson Nguyen Looks at 6 Digital Marketing Trends That Will Dominate 2020 and Beyond

Johnson Nguyen Looks at 6 Digital Marketing Trends That Will Dominate 2020 and Beyond

As we edge closer to 2020, businesses of all sizes — from small, dynamic startups to large, established enterprises — are turning their sights towards the digital marketing trends that will dominate the year ahead, and set both the path and pace for years to come.

According to entrepreneur and online marketing strategist Johnson Nguyen, here are six digital marketing trends that will dominate 2020 and beyond:

1. Omnichannel Marketing

Omnichannel marketing involves a mix of customized strategies, tactics, tools and technologies that engage customers and prospects across various channels, in order to deliver a seamless, consistent and impressive brand experience at every touchpoint.

Johnson Nguyen, who heads a Vancouver, British Columbia-based online marketing firm, claims that in the past, most businesses only needed to focus on their website and two or three major social media properties such as Facebook, Twitter or YouTube. However, these days there are several, and for some businesses dozens of accounts and platforms that connect to target audiences — and each one must be monitored and optimized. Failing to do so creates a gap that can send prospects and customers straight to the competition.

2. Chatbots

Chatbots have come a long, long way in recent years. When they first arrived on the scene, they were limited and often frustrated rather than impressed customers. However, things have dramatically changed for the better, and now an increasing number of people — especially millennials — don’t merely tolerate chatbots, but they seek them out for quick, accurate answers on everything from shipping costs to product suggestions. What’s more, doctors, dentists and other professional service providers are increasingly using chatbots to engage patients and clients, and provide them with information about appointments, clinic hours, cancellation policies, and so on.

In addition to providing accurate real-time information, businesses that intelligently rather than haphazardly leverage chatbots are saving an astonishing amount of money. In fact, researchers predict that by 2022, chatbots will help banking and healthcare firms in particular cut labor and administrative costs by over $8 billion per year.

3. Personalization

On the digital marketing landscape, personalization does not merely mean inserting a customer’s name in an email field code. Rather, it means mining a variety of data sources — especially purchase, browsing and interaction history — to proactively provide customers with timely, relevant and meaningful information that makes them feel valued and important.

Johnson Nguyen claims that for decades, the knock against online engagement has been that it is generic, impersonal, and basically a one-size-fits-all approach. However, the proliferation of data and the ability to capture, organize and cultivate it into actionable intelligence, is creating a whole new world of digital personalization. In the years ahead, customers and prospects will experience across-the-board personalization on everything from video messages to web content to targeted and triggered content recommendation, and the list goes on. This will lead to more engagement, more loyalty, and more sales.

4. Local Search

For several years, the only thing that most businesses wanted from search engines was to be on page one — and ideally, somewhere in the first few search results. While this is still a worthy — and for some businesses, necessary — objective, in 2020 and the years ahead more businesses will shift their strategy and resources towards climbing the local ranking; and with good reason. Research by Google has found that 50 percent of customers who perform a local search on their smartphone visited a business or store within 24 hours.

Johnson Nguyen comments that there are many integrated strategies for improving local search profile, such as ensuring that all citation information is accurate and complete. And this isn’t just a priority for e-commerce companies. Firms in the B2B and B2G space also need to optimize their local search profile, since failing to show up alongside key competitors in a geographic region can lead to being left off the shortlist.

5. Video Marketing

An old song from the 1980s claimed that “video killed the radio star.” Well, video marketing is not going to kill digital tactics like pay-per-click advertising or content marketing (more on this below in the discussion on inbound marketing), but it is certainly going to flex its muscles and significantly determine the impact and ROI of online marketing campaigns.

YouTube ranks only behind Google when it comes to global daily traffic, and research by Cisco predicts that by 2020 video will make up more than 85 percent of all consumer traffic in the U.S. This means businesses that have already jumped on the video marketing bus and are leveraging it to increase mindshare, marketshare and brand loyalty are well ahead of the pack. Conversely, businesses that have little or no video marketing need to catch up — or else they will find themselves struggling to keep up and get noticed.

6. Inbound Marketing

To start with, inbound marketing certainly isn’t new. In fact, it’s been around (in one form or another) for about a decade, and refers to using content — such as articles, videos, blog posts, white papers, infographics, and so on — to generate leads; including those who may not be on the buyer’s journey at the moment, but may get there in the weeks, months, or even years down the road. What will change in 2020 and beyond, however, is that inbound marketing will increase its importance and dominance in the market strategy mix.

According to Johnson Nguyen, the most coveted position for businesses these days — regardless of what they sell or how they sell it — is not to be a vendor or supplier, but to be a trustworthy partner and thought leader. The fastest and most cost-effective way to check those boxes is through content. Research has found that inbound marketing costs 62 percent less than outbound marketing but generates three times as many leads.

The Bottom Line

Nobody — not even an online marketing guru like Johnson Nguyen — has a crystal ball that definitively details what the future holds in the digital marketing world. However, it is not just a safe bet, but a foregone conclusion, that the story of 2020 and beyond will trace it roots to all of the above trends; in ways that we can imagine and, indeed, in ways that we cannot.
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How much does youtube pay youtubers per view

How to make money on youtube

Table of Content

Top 7 Ways on How to Make Money on Youtube 2019

Monetizing videos through youtube is a challenging job profile in today’s digitalized world. Audiences are attracted to a visual or audio aid (with users spending over 40 minutes on a single YouTube session) over reading a long text or article. With over five billion YouTube videos being watched every day, making money via the platform is no longer exclusive to platinum musicians or huge influencers. For those of you who have the passion and knack for creating unique video content, YouTube offers various opportunities for people from all walks of life, to earn money online. The digital shift has created a platform for video content creators to upload four hundred hours worth of videos on YouTube every single minute from across the globe. You may like to read Apps that Pay to Lose Weight

The popularity of your videos lies in the content you create in accordance with your audience. You must be able to select or invent exceptionally unique topics for your video content. Your content must be alluring and pleasing to the eyes of the audience. The result of extraordinary content is more subscribers for your YouTube channel and more views for your videos.

Experimenting is an important aspect to make your own channel as a secure means of income, as the universe of YouTube is demanding enough. Even though there are numerous success stories of people who have become an internet sensation and some internet millionaires, there are still plenty of skeptical people in the world who do not believe in making money over the internet.

How much money YouTubers actually make?

  • YouTubers get paid 68% of the Google AdSense revenue, every $100 paid by the advertiser, Google pays $68 to the publisher. 
  • An advertiser on YouTube usually pays between $0.10 to $0.30 per view and the average stands at $0.18 per view. 
  • The YouTube channel receives about $18 per 1,000 ad views, which equates to $3-$5 per 1000 video views. 

It is unlikely to earn anything on the first video you place on YouTube, and like everybody else, you too will have to start at the bottom. So, when the going gets rough, don’t stop playing around with ideas and see which fits best. Today, I will go over different ways to help you start making money on YouTube:

1. Paid Sponsorships: 

An excellent opportunity to get started with earning your first dollar on YouTube are paid sponsorships. Meaning, companies actually pay you to advertise their brand or endorse a product. Prepare a pitch to various companies on why they should trust you with the promotion of their brands and products. Be patient, and innovative before expecting overnight stardom.

Working with brands you actually know of and support makes for believable and entertaining video content and viewers can differentiate between a sell-out and truthful content - and the results directly reflect in your comment section. Sponsors to look for a similar audience to target and are willing to work with you if your content will appeal to their audience. When starting out in any new field, it is natural to have questions. Read also How to Get Rid of Fruit Flies & Gnats from your house

And when trying to connect with sponsors, it can be a bit confusing - do you just email them? What companies are offering sponsorships? Or do you wait for them to come to you? Fortunately, there are a few websites made specifically to help put small YouTube channels in contact with companies that offer sponsorships and are listed below

  • GrapeVine
  • Content BLVD
  • FameBit

Though sponsorships are a great way to make money from YouTube, they are not the only way. While sponsorships may be your sole method of making money, you should absolutely add other methods of revenue to your business model.

2. Affiliate Sponsorships

A commission-based method of earning money online. All you have to do is insert affiliate links in your YouTube videos via annotations or in the video description space. The affiliate links contain tracking codes to track user and whether or not they make a purchase and if they do make a purchase, you will receive a commission off that item.

The commission percentages usually ranges from 5-15% giving you the option to choose between linking expensive products or diverting a large number of people to buy the product, to generate sufficient income. If you are able to generate organic sponsorships with exceptional video content, you will surely be able to generate more income. Make sure that the product link you affiliate is in sync with your audience and yourself, to be able to create and genuine video content.

A visual aid is learning through your eyes, which means the first impression is usually the last one. The first few minutes of your video are crucial to keep your audience wanting for more. Though there might be infinite possibilities and topics to make videos on, you as a video content creator, must conduct a thorough research about the audience you want to target, and then build your channel around it. The more relevant the topic, the more subscribers and views you have leading to more clicks on your affiliate link. Have a look at How to Get Rid of Ants Naturally - Natural Ant Killers

3. Sell Your Merchandise or Skills: 

A couple of questions you would want to ask yourself before selling your merchandise - how am I going to get the product out there? What is the merchandise going to be? And what will it look like? These questions act as the foundation for your video content that will entice your audience into buying your merchandise. Before putting your merchandise out there , gather relevant information about your audience engagement, viewership and fan base support.

Videos are a more interactive and informative form of communication, just like your blog - where relevant and relatable content has a large readership. Just because people enjoy videos does not mean your YouTube channel is hoarding a bunch of irrelevant videos, which will eventually result in higher rate of unsubscribers.

A merchandise is when you decide to incorporate recognizable visual aesthetics on services and products used by your audience, while adding a profitable margin for yourself. Mass-production or overused ideas is not what the audience is interested in, they would rather prefer custom made products in accordance to their taste. Be considerate towards all your audience and respond proactively to queries.

Try to make your product as recognisable as possible, by creating relatable video content, which will help in associating more people to your channel and the selling of your merchandise. Add a certain je-ne-sais-quoi to your visuals, that have a pleasant but inviting appeal to your videos. You may like to read How to get rid of tiny bumps on face quickly

4. Product Crowdfunding:

Crowdfunding is the process of collecting funds from a large group of people, to finance your project, a company or a cause, when you don’t have any source investments. As long as you can showcase a never before seen product, or a cause worth fighting for, you have the opportunity to reach potential sponsors from around the globe. Internet being the medium for sharing ideas, gives you the opportunity to meet sponsors who you probably would never have met otherwise. Read also How to get rid of cockroaches instantly? Home remedies that work

The key is to not fall into the trap of greed by setting unbelievably high crowdfunding campaigns. A strong YouTubers subscribers base, makes for a much easier and successful crowdfunding campaign. Calculate expenses such as administration, platform fees and other costs you will need to cover, without adding your own profit - which you will get after the launching of your product. To make funding easier for you, there are various types of crowdfundings that best fit your project. Some of them are:

  • Lending or debt-based Crowdfunding - Similar to securing a loan from the bank with lower interest rates. 
  • Rewards Crowdfunding - Where everyone's a winner! Individuals who provide money to a project or product for a reward in return. 
  • Equity Crowdfunding - An opportunity for businessmen who can invest to buy a small share in the business
  • Donation-based Crowdfunding - The only way to create awareness and collect funds for a cause without having to provide anything in return. An option that serves social causes, nonprofits and charity. 

5. Share Your Insight With Online Courses: 

Professionals, Educators or anyone who find themselves confident enough to teach a subject or skill can share their wisdom with people from all across the globe.  Selling online courses is an effective way of monetizing YouTube without Adsense. The major advantage is that you can share your knowledge on websites like Skillshare and Udemy, through YouTube - you can either set up your course on your YouTube or direct your subscribers to meet you on another platform. You may like to read What do bed bugs look like

For anyone who is willing to learn, there is an expert out there for you. Film your classes, publish it on your chosen platform and engage with 3 millions users on SkillShare and about 20 million users on Udemy - it’s like being fed with a silver spoon. Research about various other such platforms and which one of those will make you the most money.

With SkillShare alone, you can make $30 thousand/year and the top 10 instructors of Udemy have earned nearly 417 million in 2015 alone. The key is to share relevant knowledge and be in an expert in your field, so as to answer questions of clients with confidence. Beginners can start earning between $100 and $1000 with just sharing knowledge about the most simple and trending topic. Your videos must short, crisp and to the point and last but not the least - the videos must be entertaining. Be patient and observant, as video classrooms itself is a new skill to master. You may like to read How much does youtube pay youtubers per view

6. Digital Products: 

Your entry into the world of digital products, firstly means saving on manufacturing or distribution costs and secondly you avail the benefits of an ecommerce store. There are unlimited platforms for you to place your digital products, and they will handle the rest - starting from hosting to content delivery. Digital goods already exist on your computer and can range from eBooks, Logo design, Stock photos and sound clips.

For example: if you are fond of cooking and would like to sell a recipe book, engage your fan base with a few recipes in your vlogs - this helps the viewers to know more about the products you are selling. It is important to be an expert in your field while selling digital products.

Just like you, there are others out there making money online with products reviews and if you are not thorough, reviewers will find you and play a huge role in setting your image. Be professional and know your audience, as it is likely to have a huge chunk of people with similar interests and a lot of questions. You may like to read Home Remedies to Get Rid of Bed Bugs Naturally and Permanently

7. Partner With YouTube and Earn From Ads: 

Becoming a YouTube partner gives you multiple ways of earning money online - Super Chat features, ads on your videos and channel memberships, are just some of the ways to begin with. To begin with, you must be a certified YouTube Partner and religiously adhere to YouTube’s ad rules. Now, you will need to create a minimum of 4,000 video watch hours on your channel and obtain 1,000 subscribers within the last 12 months, since there is no specific timeline or format to get the foundation 4,000 hours you can easily get 100 hours each on 40 videos. Have a look at Apps that loan you money before payday

Don’t be disheartened with the numbers, as the reach can be spontaneous or lazy. Upon successfully uploading the 4,000 hour-threshold you have now won your place as a YouTube Partner and a green $ sign next to your videos indicates that you can now monetize YouTube. However, basing your revenue generation on YouTube advertising alone may not be a good idea, and gradually you can tap into the various other earning potential avenues.

While YouTube is a practical and realistic method of making money online, it is not the only method. To be in better place 2020, it wise to start a blog with a high-end marketing funnel and then join YouTube as a secondary way to build your email list and generate affiliate income. The days of sitting in a cubicle all day are long gone, when you can now create a YouTube channel for monetization, from the comfort of your home. You may like to read How do you get bed bugs? 

Author: Sumit Arora
Sumit Arora is a travel writer and photographer, traveling around India for almost a decade. Passionate about Nature and Wildlife, Sumit documents the devastating effects on Nature.
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ASUS ROG launches ultraslim gaming with Zephyrus G (GA502)

New Delhi, August 30, 2019: Global tech major, ASUS launched ultra-slim gaming laptop ROG Zephyrus G (GA502). The newly launched laptop represents a compact and powerful gaming laptop, catering to a wide-ranging audience. Helmed under the ROG banners, the latest laptop by Asus builds on the legacy created by its predecessors. It not only covers all the gaming essentials but also extends an ultra-slim and compact experience at an affordable price bracket.

Zephyrus G (GA502) supports passionate gamers throughout gruelling popular titles with its new NVIDIA® GeForce® 1660 Ti GPU. The battery life is optimised with energy-efficient AMD® Ryzen™ 7 APU, allowing gamers 8.8 hours of battery life, ample to support everyday productivity. The power-packed features are only improved with Asus Intelligent Cooling, thus optimising the performance as per the scenario. In a nutshell, Zephyrus G (GA502) is a futuristic offering the house of Asus ROG that blurs the lines between powerful gaming and ultraportable laptops.

Stunning & Sleek!

Asus ROG has been world-renowned for its sleek designs and Zephyrus G (GA502) is a svelte stunner. Packing in an invigorating sleek and subtle design, Zephyrus G (GA502) is 20mm thin, weighing only 2.1 kg. The three-sided slim bezels have condensed the 15-inch display into a 14-inch chassis, allowing users to easily carry the laptop in their backpacks or carry-on luggage.

Giving it the best-in-class touch is the tasteful white backlighting that illuminates the keyboard for comfortable typing in the dark. The style is only accentuated more with professional brushed-metal finish, and diamond-cut edges.

Exceptional Gaming Prowess

Supporting passionate gamers throughout gruelling formats, Zephyrus G (GA502) offers exceptional gaming prowess to the fore, marked with NVIDIA GeForce GTX 1660 Ti that brings NVIDIA’s new Turing architecture to the well-loved GTX series. The much-improved video encoder delivers smoother video-quality while live-streaming. Supported by Intelligent Cooling, the GeForce GTX 1660 Ti clocks up to 1335MHz at 60W in Turbo mode with ROG Boost.

With 120Hz display refresh rate, Zephyrus G doubles the output of standard screens, thus fully supporting the triple-digit frame rates that the GPU can deliver. The gameplay is smoother, and passionate gamers will be able to notice the difference during fast-paced FPS games.

Owing to the slim bezels, Zephyrus G (GA502) offers 81% screen-to-body ratio for an immersive feel. Wide viewing angles keep the picture on the IPS panel from washing out, and with up to up to 120Hz IPS display, it’s perfect when watching movies or split-screen gaming with friends.

Effortless Multitasking

In addition to gamers, the laptop is the perfect fit for professionals and content creators, as it supports easy multitasking. Powered by quick and versatile AMD Ryzen 7 3750H APU, NVMe SSD, up to 32GB DDR4 RAM, the laptop has powerful specifications to support the growing requirements of a present-day fast-paced life. A fast NVMe SSD ensures quicker game and app load times. Together with a potent APU and superfast storage, Zephyrus G (GA 502) ensures that more time is spent on actual play and work, and less time in waiting.

Intelligent Cooling

Ensuring the long life of the laptop is the intelligent cooling system, powered by self-cleaning thermal module, anti-dust tunnel fans, 33% thinner blades for up to 17% improved airflow, fan scenario profiles and modes. The laptop is completely flexible and versatile, with smart amplifier and HRA certification, earlier actuation with ROG Overstroke, N-key rollover, HDMI and USB C with DisplayPort.

Availability & Pricing

Zephyrus G (GA 502) will be available on Flipkart at INR 99,990.



AMD® Ryzen™ 7 3750H

Operating system

Windows 10


15.6" FHD 120Hz IPS display, anti-glare


NVIDIA® GeForce® GTX 1660 Ti 6GB GDDR6


Up to 32GB DDR4 2400MHz


512GB/ M.2 NVMe PCIe® SSD


1x1 Wi-Fi 5 (802.11ac)

Bluetooth® 5.0


1 x RJ-45 jack

1 x USB 3.1 Gen 2 Type‑C™ w/ DisplayPort 1.4

3 x USB 3.1 Gen 1 Type‑A

1 x HDMI 2.0b

1 x 3.5 mm audio combo jack

1 x Kensington lock


White-backlit chiclet keyboard w/ N-key rollover and Overstroke


2 x 1W w/ smart amplifier


76Wh 4-cell Lithium-ion

AC adapter

180W AC Adapter


360 x 252 x 19.9 mm


2.1 kg 
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Instamojo crosses Rs 110 crores milestone of sachet loans disbursal for small businesses

Bangalore, India, August 27, 2019: Instamojo, the full-stack solutions provider for MSMEs, recently crossed the 110 crore loan mark for their MSME-focused product - Sachet loans. The company has achieved this milestone in less than 10 months post the launch of Sachet Loans as of last year. With an aim to further empower nearly 7 crore Micro, Small & Medium Enterprises (MSMEs) in the country, it was in September last year that the company expanded its suite of products and services with the launch of mojoCapital and mojoXpress. While mojoCapital addressed the capital needs of small business owners, mojoXpress offers shipping services to merchants.

Instamojo crosses Rs 110 crores milestone of sachet loans disbursal for small businesses

MSMEs are a significant part of the Indian economy, contributing to 29% of the country’s GDP, despite a population of 63 million MSMEs in the country. Speaking on the milestone achievement, Sampad Swain, Co-Founder & CEO, Instamojo said, “The challenge of Cash Crunch has long been a growth hurdle for small businesses across the country. At Instamojo, our focus has always been towards empowering the growth of the MSME sector through our products and services. Through sachet loans, thousands of small businesses have benefitted, opening up several growth avenues. The tremendous response we have received since the launch of our lending arm is a witness to this positive development. This also indicates the progressive transition of the otherwise traditional MSME sector, towards digital methods which in turn also contributes to the larger purpose of Digital India.”

Sachet loans offer Next Day Payouts, Instant Payouts and Same Day Payouts which was recently introduced. Of the Tier I markets, Bangalore, Mumbai, New Delhi and Chennai top the list with the maximum loans issued, while in Tier II, cities like Gurgaon, Ahmedabad and Lucknow saw maximum loan disbursals. Of the three segments, Next Day Payouts is the most-sought after payment option, followed by Instant Payouts.

Instamojo provides a host of services ranging from digital payments, logistics to lending. The company today works with and enables over 900,000 MSMEs to build, manage and grow their business. As part of their upcoming plans this year, Instamojo aims to introduce promotional services, helping the MSME sector stay relevant in a competitive digital business landscape.

About Instamojo:

Instamojo is a growth gateway platform for Micro, Medium & Small Enterprises (MSME’s) that enables them to build, manage and grow their business online. It is a one-stop shop for an entrepreneur that caters to their diverse business needs by leveraging technology,​ data​​ and ​​design. Founded in 2012 by Sampad Swain, Akash Gehani and Aditya Sengupta, Instamojo early this year raised Series B funding from Gunosy Capital, AnyPay-a Japanese payments firm and the existing VCs. ​In November 2014, the company raised USD 2.6 million in Series A funding from Kalaari Capital, Blume Ventures, 500Startups and others. Prior to this, it had raised approximately USD 500,000 from 500 Startups, Blume Ventures and angel investors Rajan Anandan, Sunil Kalra,​​ Shailesh Rao, ​​Rob ​​de ​​Heus​​ among​​ others. In 2012, Instamojo was one of the first startups from India to join the prestigious 500Startups Silicon Valley Accelerator​​ Program. ​​It ​​has ​​also ​​been​​ featured​ ​as ​​one ​​of ​​the ​​hottest ​​start-ups ​​by ​​Economic ​​Times​​ in ​​2015. Instamojo constantly works towards creating significant innovation in digital commerce, which is universally accessible to create newer opportunities & sustainable livelihoods for MSMEs.
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Five reasons to use only Paytm app for QR payments

So, you have started making digital payments and are simply loving your transition. Why wouldn’t you… especially since a digital payment makes you more efficient, productive, and has decreased the number of bottlenecks that you used to face earlier (carrying hard cash, cards, wallet for instance).

Much like digital payments, there is something that you will fall in love with but might not be aware of yet. Yes, it is the QR-code-based payment.

Here are the Top-5 reasons why you ought to use Paytm app to scan any QR code that you see at the retail outlets:

Scan ‘Any’ QR Code with Paytm app: The prime reason for using digital payments is the convenience it offers to send/receive money and to make the bill payments. Good news is that Paytm is now the only app that allows you to scan any QR code (such as BHIM UPI, Google Pay or PhonePe) and make instant payments.

No POS Machine Required: For retailers, one of the biggest challenges comes in the form of acquiring POS machines or standalone devices that are used to swipe cards. These POS machines introduce an addimonetional liability in the form of procurement cost, MDR charges, and monthly rentals. No such trouble is encountered with Paytm as it has a unified QR code and charges zero MDR for instant settlement to bank accounts.

Flexibility: Unlike other aggregators, Paytm supports each of the digital payment methods and allows its users to make their payment via their Paytm Wallet, Paytm BHIM UPI, net banking and cards. This feature brings greater convenience for a customer as they can easily switch between different payment options while having a single app. In other words, it frees your phone from needless digital payments and banking applications. A single app also ensures that there is superior visibility in payments and negligible complexity.

Real-time Payment Tracking: As an added benefit for its merchants, Paytm provides real-time payment tracking and reconciliation. It is available in 11 regional languages, making it easier for any user and a merchant to use the app irrespective of the language barrier otherwise experienced. Paytm also features 24/7 merchant helpdesk for round-the-clock query resolution.

Wide acceptance and largest merchant network: Paytm has the largest merchant network in India with more than 13 million merchants on-board. Also, it offers more than 200 use cases and services on its platform. So, whether you have to make a payment at the fuel station, pay cab driver or nearby retailer for groceries, make a utility bill payment, or book tickets online, Paytm is the super app for all of your payment needs.
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“Leap to quad camera”: realme revealed its first 64MP quad camera phone by giving World's first hands-on experience

-          Realme will be the first brand in India to launch a 64MP quad camera phone by Diwali and set to launch multiple quad camera phones soon

New Delhi, 9th August, 2019: Realme, the fastest growing smartphone brand, organised a unique camera innovation event today in New Delhi.  The event also served as the platform for the India launch of realme’s latest flagship 64MP quad camera set-up and also the world’s first 64MP quad-camera hands-on experience.

“Leap to quad camera”: realme revealed its first 64MP quad camera phone by giving World's first hands-on experience

“Leap to quad camera”: realme revealed its first 64MP quad camera phone by giving World's first hands-on experience

The unveiling of realme's latest offering marks the beginning of a new era of smartphone imaging technology. With an ‘Imaging Leap’ as one of the core elements of its premium experience, the young brand has constantly pushed the envelope when it comes to delivering cutting-edge technology at best-in-class price points. Having recently launched realme X with a 48MP Sony IMX586, realme has now introduced a ‘Full-function Quad Camera System’ to provide Indian consumers with a full-featured multi-scene integrated imaging experience like never before.

Commenting on the event, Madhav Sheth, Chief Executive Officer – realme India said, “Since the launch of our first product, we have consistently delivered cutting-edge, premium smartphone experiences to Indian customers at the most value-driven price points. Our latest flagship offering, which comes equipped with the world’s first 64MP quad-camera solution, is aligned with this vision. With this ‘Imaging Leap’, we are confident of delighting our young and aspirational user base across India by giving them access to next-generation, never-seen-before features.”

In barely a year since its official launch in May 2018, realme has broken into the elite group of the world’s top 10 smartphone brands and has achieved the global milestone of 10 million customers.

Dr. Manish Goel, Principal Engineer, SSIR System LSI Business, Samsung India, added, “As a young brand that makes it a point to consistently ‘Dare to Leap’, realme has become one of the top players in the global smartphone industry on the back of its consumer-centric approach and focus on innovation. This value proposition aligns with Samsung’s vision as a leading semiconductor solutions company. We are delighted to partner with realme for their new product launch and look forward to leveraging our combined synergies to further elevate the level of innovation in the industry.” 

Realme’s ‘Dare to Leap’ approach of constant innovation, product differentiation, and end-user affordability has helped the young brand set multiple industry benchmarks and firmly establish itself as a domain leader in the fastest time.

About realme

Realme is a technology brand that specializes in providing high-quality smartphones with best design and performance. The brand was officially established on May 1st, 2018 by its founder Sky Li and Madhav Sheth in India, together with a bunch of young people who have rich experience in the smartphone industry.

Realme is committed to offering powerful performance, stylish design, sincere services and exploring more possibilities of smartphones. Realme has launched 10 products, which includes realme 1, realme 2, realme 3, realme 2 Pro, realme 3 Pro, realme U1, realme C1, realme C2, realme X and realme 3i.

As per both Counterpoint and IDC, realme has become the 4th largest smartphone brand in India since Q4 2018 and continued to the 4th position in Q1 2019 and Q2 2019 as per Counterpoint. CMR has claimed realme as No. 1 Emerging Brand and No. 1 Quality Smartphone Brand in India.
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OPPO scales up production at Greater Noida factory; aims to produce nearly 100 million smartphones annually

New Delhi, 09th August 2019 OPPO India, today announced the completion of the first phase of its state-of-the-art manufacturing facility in Greater Noida (UP). Betting big on the booming Indian smartphone market and reiterating its commitment to ‘Make in India’. OPPO has massively scaled up production at the 110 acre industrial park, which is currently producing 4 million smartphones.

Exuding confidence on the company’s manufacturing capabilities in India, OPPO plans to export to South Asia, Middle East and Africa markets from the Greater Noida facility post becoming fully operational by 2020. To ensure quality, the campus has over 10,000 strong workforce engaged across manufacturing line, quality assurance and product testing.  The manpower capacity is expected to cross 15,000 by 2020.

OPPO scales up production at Greater Noida factory; aims to produce nearly 100 million smartphones annually

Commenting on the occasion, Sumit Walia, VP-Product & Marketing said “Our Greater Noida factory is a symbol of OPPO’s strong commitment to India, and a shining example of the success of the Government’s ‘Make in India’ programme. Currently, we are producing 4 million smartphones a month and by the end of 2020, we will double our existing capacity. With the increased production and future export plans, we aim to achieve our dream of making India a global export hub for smartphone phones.”

Additionally, OPPO is planning to increase investment in the Hyderabad R&D center, which is largest outside China. The Hyderabad facility has played a crucial role in the development of RENO- OPPO’s recent flagship series and will be a key contributor to all the upcoming smartphones in India.

About OPPO

OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers superior experience of digital life through internet-optimized products that offer best in class services. The brand started the era of Selfie beautification and has set itself apart by introducing the motorized rotating camera, the Ultra HD feature, 5x Dual Camera Zoom technology. OPPO's Selfie Expert F series launched in 2016 drove a Selfie trend in the smartphone industry. In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. With more than 200 million consumers, OPPO’s business has covered 40 countries and regions with 400,000 stores and has 4 R&D centers worldwide, providing excellent smartphone photography experience young people around the world. In 2018, with the launch of Find X, OPPO introduced panoramic arc design with a screen ratio of 93.8%, the largest screen-to-body ratio in the mobile phone market today. In addition to this, OPPO recently introduced SuperVOOC flash charging technology with the launch of R17 PRO and strengthened its commitment to India by setting up an R&D center in Hyderabad with a focus on enhancing the smartphone ecosystem in India. 

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Quick Heal Technologies Limited announces Q1 FY20 results

PUNE, August 8, 2019: Quick Heal Technologies Limited (“Quick Heal”), India’s leading provider of IT Security Software Products and Solutions to consumers, businesses and Government, reported its reviewed and unaudited results for the quarter ending 30th June 2019.

During the quarter, the overall demand for cybersecurity products and solutions in India was not in line with our expectations. We observed generic slowdown in demand which resulted in pricing pressure in the SMB and consumer segment. We also witnessed slowdown in Government buying due to India’s General Elections. The performance highlights are as below:
Consolidated Financial Highlights:

Particulars (Rs. million)
Q1 FY20
Q1 FY19
YoY Change
+545 bps
PAT Margin
+915 bps

Mr. Kailash Katkar, Managing Director & Chief Executive Officer, Quick Heal Technologies Limited, said; “Despite sluggish economic scenario and moderate market growth, we are pleased to report steady growth for the quarter and kick start FY20 on a positive note. Our profit margins for the quarter have almost doubled, while our revenue has seen growth of 8.5% YoY. On the revenue front, retail segment grew by 8% with volume growth of 4%. Enterprise and Government business witnessed marginal growth of 2% on account of rising pricing pressure and slowdown in Government buying due to general election. However, volume growth for the segment stood at 7%. With growing importance of cybersecurity and data protection in India and globally, we expect better realisations and volume growth going forward.”
Mr. Nitin Kulkarni, Chief Financial Officer, Quick Heal Technologies Limited, added “At Quick Heal, we have been continuously working on improving financial and operational efficiencies which reflects in our Q1 performance. Our growth in profitability is mainly attributable to changing product mix, strict cost optimization measures and focused research and development initiatives. During the quarter, we have concentrated on improving our collections which has resulted in lowering our receivable by Rs. 22 crores.”
Mr. Vijay Mhaskar, Chief Operating Officer, Quick Heal Technologies Limited, commented “With constant focus on developing cutting edge products and solutions, we are happy to share that the company was granted a US Patent for our ground-breaking Anti-Ransomware technology. The patent approval makes us the first Indian company to indigenously develop and granted a patent for Anti-Ransomware Technology. As cyber-threats continue to evolve in scale and sophistication, we will continue to innovate and deliver best-in-class protection against the rising menace of cybercriminals.
Segmental Performance for quarter ended 30th June 2019
Ø  Retail segment revenue up at Rs. 457 million as compared to Rs. 423 million in the corresponding period of the previous year
ü  Contributes 76% to Total Revenue
Ø  Enterprise and Government segment revenue up at Rs. 146 million as compared to Rs. 144 million in the corresponding period previous year
ü  Contributes 24% to Total Revenue
Awards and Accreditations: -
·         Quick Heal Technologies Granted US Patent for Anti-Ransomware Technology by the United States Patent and Trademark Office (USPTO) (U.S. Patent No. US20160378988A1)

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Stylish, Smart and Intelligent HONOR Band 5 launched in India

-          Bundled with seven unique propositions among other intelligent, smart and exciting features

Mumbai, 8th Aug, 2019: HONOR, the global leading smart band and smartphone e-brand, today announced the launch of HONOR Band 5 in India. The latest HONOR Band 5 aims at delivering more advanced health tracking and measurement technology at the most competitive price, to ensure the well-being of the consumers and at the same time amplify their style quotient. It comes bundled with seven innovative modern technologies - AMOLED full-color display, stylish watch faces, intelligent sleep data, real-time heart rate monitor, water resistant upto 50 meters, swim stroke recognition and 10 distinct fitness modes among many other smart features.

Stylish, Smart and Intelligent HONOR Band 5 launched in India

Speaking on the HONOR Band 5 launch in India, Mr. Suhail Tariq, Chief Marketing Officer (CMO) at HONOR India said, “We at HONOR are constantly working towards providing the best-in-class technology, meaningful innovations and quality products to enable our consumers to do more. HONOR Band 5 is another demonstration of our commitment towards our customers. It is a unique blend of technology and lifestyle, specially tailored to meet the needs of our consumers, understand and enhance their daily lifestyle.”

“As per IDC report, HONOR was the fastest growing brand in smart-band category in Q4 ‘18 and Q1 ‘19 both, with 144% growth in Q1 ‘19 as compared with Q4 ‘18. This is a testimony to HONOR’s commitment of providing the best in class product and quality to its customers,” he added.

Adarsh Menon, Vice President Electronics, Private Labels and Furniture at Flipkart, said, "We are happy to add the latest offering from HONOR to our growing portfolio of bestselling products in the smart wearable technology category. We believe that HONOR’s Band 5 will address a key market requirement and selection gap for smartwatches in the affordable price range category. Being a competitive product at a customer-friendly price with features like real time heart monitoring and swim stroke recognition, it is sure to bring in a brand-new experience to our consumers. We are confident that the product will elevate the overall experience for fitness enthusiasts."

HONOR Band 5 has numerous intelligent functions such as the Band can be connected to the Huawei Health app on phone via Bluetooth. The mobile phone information can be displayed in real time, incoming calls can be rejected or muted. The band is also equipped to find your phone and also, can be used to take photos by just lifting the wrist and using the band. With intelligent algorithms and high-performance batteries, HONOR Band 5 has a strong battery life of two weeks, ensuring seamless user experience.

Price and Availability

HONOR Band 5 will come in three trendy colors – Midnight Navy, Coral Pink and Meteorite Black and will be available at INR 2,599 on Flipkart starting from 8th August 2019.


HONOR is a leading smartphone e-brand. The brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, HONOR has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers.
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OPPO becomes the first smartphone brand to introduce AI smart chatbot Ollie for its customers

National, 8th August 2019 – Adhering to its belief of constantly elevating user experience, OPPO, a leading global smartphone brand, has introduced a unique and interactive AI Powered ChatBot solution OLLIE for its customers. Leading the way in smartphone technology and carving a niche for itself through innovation and user centricity, OPPO has become the first smartphone brand in India to introduce an AI powered Chatbot which is available exclusively on WhatsApp. With the launch of OLLIE, OPPO aims to execute the vision of delighting its customers by delivering phenomenal customer services and experience. OLLIE is powered by artificial intelligence (AI) and can resolve users' queries pertaining to OPPO smartphones 24 x 7. Ollie offers a personalized user experience and works as an interface between the company and the customer to provide responses to frequently asked questions.

OLLIE conducts a conversation via textual method and provides the users with a fingertip solution for their real time queries. Already live on WhatsApp, OLLIE provides the users with a personalised solution for an effective and efficient communication regarding queries on OPPO service centres, OPPO smartphones and other services provided by OPPO. The chatbot number will be integrated in all upcoming devices for a more seamless and convenient experience for consumers. While the existing OPPO smartphone users can interact with the chatbot for seeking real time assistance by saving the number +91-9871502777. 

OLLIE is designed to generate natural conversations between OPPO & its potential customers to serve as a professional guide and provide personalized solution based on their requirements. To sustain this seamless experience, OPPO currently has more than 500 exclusive service centres which are strategically located in all key cities and regions across India. Committed to deliver phenomenal experience, OPPO service centres have a record of resolving around 95% of mobile repair cases within an hour. As a policy, OPPO offers 30 days replacement in case of functional defect and free software updates even after warranty period.

About OPPO

OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers superior experience of digital life through internet-optimized products that offer best in class services. The brand started the era of Selfie beautification and has set itself apart by introducing the motorized rotating camera, the Ultra HD feature, 5x Dual Camera Zoom technology. OPPO's Selfie Expert F series launched in 2016 drove a Selfie trend in the smartphone industry. In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. With more than 200 million consumers, OPPO’s business has covered 40 countries and regions with 400,000 stores and has 4 R&D centers worldwide, providing excellent smartphone photography experience young people around the world. In 2018, with the launch of Find X, OPPO introduced panoramic arc design with a screen ratio of 93.8%, the largest screen-to-body ratio in the mobile phone market today. In addition to this, OPPO recently introduced SuperVOOC flash charging technology with the launch of R17 PRO and strengthened its commitment to India by setting up an R&D center in Hyderabad with a focus on enhancing the smartphone ecosystem in India.   
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Katerra Breaks Ground on its First Fully-integrated Off-site Manufacturing Plant in Hyderabad

The factory which is spread over 50 acres is projected to be completed by March 2020
This will be Katerra’s second factory in India after its factory at Krishnagiri in Tamil Nadu
Katerra to provide vocational and technical training program to the workers to help build long-term future career

New Delhi,  8th August, 2019: Katerra, a leading design and technology driven global construction company, broke ground on its first fully integrated off-site manufacturing plant at Hyderabad today. Projected to get completed by March 2020, the factory will deliver 8 million square feet of building components every year through robotic assembly line production. The ground-breaking ceremony was attended by Mr. Ash Bhardwaj, President Asia and Middle East, Katerra, Mr. Nejeeb Khan, Head Design & Business Strategy in India, Katerra and Mr. Ravi Bhat, Head of Operations, India and Middle East, Katerra.

After setting up factory campus at Krishnagiri, Tamil Nadu and a movable onsite factory in Lucknow, this will be Katerra’s second state-of-the-art, automated factory in India. The factory will help bring Katerra’s unique global technology solutions to construct residential projects, commercial office buildings, hotels, malls, hospitals, schools and industrial parks across Telangana State.

Commenting on the ground-breaking of the factory, Mr. Ash Bhardwaj, President Asia and Middle East, Katerra, “Today, every other MNC wishes to have their presence in India which indicates that there will be huge requirement for offices and tech parks across the country in the coming years. Alongside, the need for technology driven construction in retail, housing, education institutions and hospitals will also rise in India owing to growing urbanization. Thus, technology driven offsite manufacturing will help catering to this demand by reducing delivery time by up to two-third, thereby speeding up the construction process. Apart from our factory at Krishnagiri near Bangalore, we now have a factory in Hyderabad to service our clients in the Southern part of India. Going forward we have plans to invest in setting up factories in the Mumbai-Pune region in the later part of the year, followed by a plant in NCR to cover the North market.”

Katerra’s cutting-edge technology offers a diverse range of benefits in the construction space as the end products are durable, sustainable, better designed with speedy process and precision. Committed to follow sustainable practices, Katerra consumes 30% less water and materials across all its projects. The factory manufactured and assembly onsite approach ensures minimal dust pollution and waste on-site and other resources with zero waste production. Katerra will also provide end-to-end building services ranging from completed 3D rooms, walls, beams, columns, hollow core slabs, double walls, modular MEP and plug and play bathroom pods.

Katerra is poised to create over 1,000 jobs and over 7,000 additional jobs across various jobsite and auxiliary services. In addition to that, Katerra will also set up vocational training centre to upskill the workforce and will focus on providing them technical training with an aim to help them build long-term careers.

 Sharing his insights on the need for technology driven construction in India, Mr. Nejeeb Khan, Head Design & Business Strategy in India, Katerra, “Across the globe, Data Driven Design, Design for Manufacturing and Assembly (DFMA), Modular Construction, Offsite Manufacturing, Intelligent Buildings and Construction Software are gaining prominence in order to construct faster and better structures. Through Katerra, we are introducing such new and innovative solutions in India that need to be adapted to cater to the country’s growing demand for overall infrastructure development. We believe, India has a tremendous potential of replicating some of the global construction models and build beautiful structures in both commercial and residential sectors.”

Right to left_Mr. Ash Bhardwaj, Sri Jayesh Ranjan, Principal Secretary to Govt of India and Mr. Ravi Bhat, Head of Operations, India and Middle East,  Katerra
Right to left_Mr. Ash Bhardwaj, Sri Jayesh Ranjan, Principal Secretary to Govt of India and Mr. Ravi Bhat, Head of Operations, India and Middle East,  Katerra

A Silicon Valley technology driven, offsite construction start-up, Katerra has grown rapidly since 2015. Today, the company has over 6000 employees, 6 operational factories and 700+ projects in progress across India and America. Katerra has strong business plans to rapidly expand its operations in the Indian market aiming to revolutionize its construction sector by introducing advanced global practices.

About Katerra:

Katerra is a technology company optimizing the way buildings are design and constructed. We are a technology company at heart.  We are bringing the tested systems approaches of industrialized global industries to bring greater efficiency to building design and construction.

Founded in 2015, by Michael Marks, today Katerra has over 700+ projects in progress and 6 factories across the globe. Headquartered in Silicon Valley, we have operational offices across America, India, China, and the Middle East employing more than 6000 people.

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