UFO Moviez’s ‘Curtain Raiser’ Platform Leveraged by Shah Rukh Khan To Launch Raees Trailer Live on Big Screen Amidst Fans

Posted by: at 12/07/2016 02:29:00 am

-UFO’s revolutionary  technology empowers King Khan to interact with thousands of fans Live on screen across Mumbai, Delhi, Indore, Ahmedabad, Kolkata, Bangalore, Hyderabad, Jaipur, Surat and Moga


Delhi, 7th December, 2016: Today, Digital Era saw yet another path breaking initiativeby UFO Moviez.The world’s first-ever Big Screen trailer launch of movie ‘Raees’ on 7th December 2016 mesmerized audiences in 10 theatres across Mumbai, Delhi, Indore, Ahmedabad, Kolkata, Bangalore, Hyderabad, Jaipur, Surat and Moga, thanks to UFO Moviez’slatest initiative ‘Curtain Raiser’.Curtain Raiser enabled King Khan to launch the much-awaited Raees Trailer simultaneously in the theatres and gave him an opportunity to interact live with audience on Big Screen. The platform –‘Curtain Raiser’, introduced by UFO Moviez, empowers a brand to interact live with audiences across their network of over 5000 screens.

The remarkable affair began mid-morning with a brief introduction of UFO Moviez, the initiative and release of thrilling trailer of “Raees”. The Baadshah of Bollywood, Shahrukh Khan, stationed at UFO Moviez’s central studio, interacted with the audiences for an hour, with fans fervently asking for more. The audience sitting in theatres in the selected 10 cities could see and interact with the actor himself. The staggering enormity of the initiative truly came across when viewers at one location could hear those at another, while they interacted with Mr Khan.

With King Khan live on screen in virtually every big city, all eyes were locked on the event. With this phenomenal event, UFO Moviez has ignited a spark that will provoke a revolution in the digital wave of Indian cinema. The name of the theatres participated for the interactive session are Mumbai - Gold Cinemas (Milan Mall), Moga (Punjab) - Neelam Nova Cinemaz, Jaipur - Golcha Cinema (Nile), Kolkata - Menoka Cinema,Delhi - Delite Theatre, Indore - Madhu Milan Cinema, Hyderabad- VenkatramanaMegaplexAhmedabad - City Gold Ashram Road, Bengaluru - Q Cinemas, and Surat - DR World (INOX).


To promote the Trailer Launch, a short teaser was shot wherein King Khan himself invited people to the theatres to be part of this first of its kind of trailer launch. The teaser went live on UFO screens across India 1st December 2016 onwards and has reached approximate 6 million unique viewers till 6th December 2016.

Founder & Managing Director of UFO Moviez, Sanjay Gaikwad, said on the initiative: -“It was great to execute and present the World’s first-ever Interactive Big Screen Trailer Launch. We are glad that through ‘Curtain Raiser’, the King of Bollywood, ‘Shah Rukh Khan', was able to interact live with audiences in 10 theatres through the Big Screen while audiences across UFO  screens enjoyed this exhilarating event live on-screen. The audience response to the event was astounding. We are delightedwith the commencement of our platform ‘Curtain Raiser’ and hope to see the same overwhelming response in the future.As India’s largest digital cinema distribution network and in-cinema advertising platform, UFO Moviez takes pridein emerging as the leaders of the new digital era.”


Commenting on the initiative, Veteran Producer - Distributor Mr Pahlaj Nihalani, and President of Movie Image Makers said, – I am really impressed with UFO’s latest initiative ‘Curtain Raiser’. The LIVE promotion vide the digital technology encourages additional footfalls at the cinemas many of which are going through low occupancy. It was a real gratifying experience for the cinema audience as it brought them closer to their stars and gave them an opportunity to interact with them. This kind of innovative promotions will help enhance revenues for the entertainment industry.

Commenting on the Raees Trailer Launch on UFO’s Curtain Raiser, the film’s Producer, Mr. Ritesh Sidhwani, said, “The trailer of the film has released in as many as 3,500 screens Pan India. The launch is a revolutionary concept which has helped us reach out to a larger audience and celebrate the movie goer in its purest form through the advanced technology of UFO Moviez. We have had a fantastic association, and hope to collaborate on future projects that bring innovation and excitement to the theatre going audiences."

Audience during the UFO _SRK live trailer launch
 Audience during the UFO _SRK live trailer launch

Fans during the SRK - Raees launch
 Fans during the SRK - Raees launch 

SRK Fans cheers during the trailer launch-min
 SRK Fans cheers during the trailer launch

SRK quoted UFO the game changer
 SRK quoted UFO the game changer

UFO Moviez’s ‘Curtain Raiser’ Platform Leveraged by Shah Rukh Khan To Launch Raees Trailer Live on Big Screen Amidst Fans

UFO_SRK live interaction pics
 UFO_SRK live interaction pics

UFO_SRK live interaction pics-
 UFO_SRK live interaction pics-

UFO_SRK live interaction pics-

UFO_SRK live interaction pics-

UFO_SRK live interaction pictures/Image 


About UFO Moviez India Ltd: 


UFO Moviez India Limited is India’s largest digital cinema distribution network and in-cinema advertising platform in terms of number of screens. UFO operates India’s largest satellite-based, digital cinema distribution network using its UFO-M4 platform, as well as India’s largest D-Cinema network.  As on September 30, 2016, our global network, along with our subsidiaries and associates, spans 6,730 screens worldwide, including 5,055 screens across India & Nepal and 1,675 screens across the Middle East (UAE, Bahrain, Qatar, Oman, Kuwait, Lebanon and Jordan), Israel, Mexico and the USA serviced by our subsidiary Scrabble Entertainment Ltd..UFO’s digitization and delivery model has been a key driver of extensive digitization of Indian cinemas and has enabled wide-spread, same day release of movies across India. UFO adds value to all stakeholders in the movie value chain, spanning movie producers, distributors, exhibitors, and the cinema-going audience. UFO provides value to movie producers and distributors by reducing distribution costs, providing reach to a wide network, providing a faster method of delivery of content and reducing piracy through encryption and other security measures. We provide value to movie exhibitors throughout India by providing access to first day release of movies on our digital platform. Audiences benefit from faster access to new movie releases and a consistently high quality viewing experience. UFO has created a pan India, high impact in-cinema advertising platform with generally long-term advertising rights to 3,748 screens, with an aggregate seating capacity of approximately 1.76 million viewers and a reach of 1,906 locations across India, as on September 30, 2016. UFO’s in-cinema advertising platform enables advertisers to reach a targeted, captive audience with high flexibility and control over the advertising process. UFO’s in-cinema advertising platform also allows small exhibitors who otherwise are not able to effectively monetize their advertising inventory due to their limited scale and reach to receive a greater share of advertisement revenue than they are able to using traditional advertising methods.

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Actress and Director DeepaSahi to partner with Punjab Government

Posted by: at 12/07/2016 02:23:00 am


Digital technology to bring Fort Gobindgadh to life

Actress and Director DeepaSahi to partner with Punjab Government

Virtual reality technology to take tourists on a spectacular walk down memory lane

Mumbai 07th December, 2016: The world famous religious and historic city of Amritsar that is known for its martyrs of Jallianwala Baugh and the Golden Temple will soon have another addition to its many wonders. The historic Fort Gobindgadh is all set for a touch of digitisation and virtual reality technology which will bring alive its rich heritage and tales of bravery.This venture is the undertaking of Actress and director Deepa Sahi through her company Maya Digital in a 15 year public private partnership with the Government of Punjab.


A blue print of the legacy of the fort has been prepared by her team and stories and displays in the fort will bear witness to the erstwhile grandeur and rich vein of culture that Amritsar was known for.  The initial phase of the project will see half a portion of the fort being made open to the public from the 13th of December 2016.

Commenting on the project Deepa Sahi said, “Being a Punjabi I always wanted to do something to promote the varied culture of Punjab. I was working on a historic project when I got to know that Punjab Government is planning to do something about the legacy of Fort Gobingadh. When I realized that, I made a proposal to the Punjab Government and received a positive response following which I began working on the project. We have used many latest technologies to display the rich history of the Fort and its erstwhile rulers and I am sure people will like it. It is my dream that we have more tales to tell of India and wonders to talk about other than just the TajMahal” 

The idea came from the fact that today museums are just mute displays of artefacts and antiquities which are not the best testimonies to educate the youth. Generally in a museum we find clothes of the soldiers, their arms and ammunitions displayed which no longer excites the young mind. This project will look to make history alive and engaging using modern technology and virtual reality.

Visitors will take a plunge into history with the assistance of modern technology. In addition to the displays and shows, there will be a whole host of stalls, which will focus largely on Punjabi handicraft, arts and Punjabi food stalls along with cuisines of the royalty at that period. A special 3D Stereoscopic show on King Ranjeet Singh and his soldiers will also be aired in addition to multimedia shows on the history of Amritsar. Virtual songs and dances of the time will also be presented, and as these shows are targeting today’s generation there will be new generation artists who will also perform and showcase their talent. In the second phase there will be amusement park for children, luxury tinted themes and children’s park that will be made with modern techniques.
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SARE HOMES - RBI Policy Announcement

Posted by: at 12/07/2016 02:15:00 am

India December 07, 2016

SARE HOMES - RBI Policy Announcement. “With inflation rate and fiscal deficit under control, there was a general sense of expectation that RBI will reduce key policy rates. A reduction could
have had a positive impact for the real estate sector which is troubled by the increasing burden of development and borrowing costs. However, we are confident this decision has been accommodative of the structural reforms initiated by the Government and support it in the creation of a sustained growth

for the economy that will allow us to reap its benefit.”


Respondent – Mr. Vineet Relia, Managing Director – SARE Homes

SARE HOMES - RBI Policy Announcement


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Vodafone Delights 4G Pre-Paid customers with ‘Double Data’ bonanza

Posted by: at 12/07/2016 02:09:00 am


·         Now all 4G pre-paid users can enjoy double data on all 4G market data packs starting from Rs 255
·         Enjoy Vodafone SuperNetTM 4G for prices as low as Rs 50/Gb
Vodafone Delights 4G Pre-Paid customers with ‘Double Data’ bonanza


New Delhi, December 07, 2016: Vodafone India, one of India’s largest telecommunications services providers, has announced a delightful offer for its new & existing 4G customers.  All Vodafone 4G pre-paid customers can now avail Double Data’ benefits on existing market packs and will enable Vodafone customers to enjoy an enhanced mobile internet experience. This offer is applicable on all 4G market packs starting from Rs 255.

As a part of this offer, Vodafone 4G pre-paid customers can avail 20 GB data on purchasing Rs 999 pack, thus giving them a seamless experience at Rs 50/GB. Customers can enjoy high speed uninterrupted data for high definition video streaming, mobile gaming and two-way seamless video calling.

Some Sample Double Data Offers (*There are more data packs available under this offer)
MRP
4G Pack Benefit
Extra 4G Data
Validity
255
1GB
1GB
28
459
3GB
3GB
28
559
4GB
4GB
28
999
10GB
10GB
28
1999
20GB
20GB
28


Announcing the Double Data offer, Apoorva Mehrotra, Business Head, Delhi-NCR said, “Vodafone is delighted with the response to Vodafone SuperNet4G and happy to announce a Double Data bonanza to all our 4G customers. We are confident that this value offering will further enhance mobile internet experience for our customers and will enable them to experience the world of Vodafone SuperNet4G to the fullest.”

About Vodafone India

Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving over 200 million customers (over 106 million in rural areas). Commencing operations in 2007, Vodafone is today a robust, award-winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and innovative money transfer service from Vodafone that fosters financial inclusion.

Committed to optimizing the near-ubiquitous reach of mobile telephony to address national developmental priorities, the Vodafone Foundation partners is actively engaged in community development initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India.

Globally, Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone has mobile operations in 26 countries, partners with mobile networks in 49 more, and has fixed broadband operations in 17 markets. As of 30 September 2016, Vodafone had 470 million mobile customers and 14 million fixed broadband customers. 
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Wipro and Microsoft Accelerator partner to create go-to-market opportunities for startups

Posted by: at 12/07/2016 01:52:00 am


40+ MA portfolio startups, along with the Winter’16 cohort graduates showcase at the event

Bengaluru, December 7, 2016: Microsoft Accelerator, a global program built to empower startups and Wipro Limited, a leading information technology, consulting and business process services company have entered into a partnership that will provide startups with greater opportunities to innovate and grow their business. This announcement was made at the accelerator’s flagship event - Think Next 2016 that brings together thought leaders who are driving transformation via innovation. Think Next 2016 also marked the graduation of 13 startups from its ninth cohort.

This partnership is part of Microsoft Accelerator #CoInnovate program which provides startups with more go-to-market (GTM) opportunities by working with enterprise businesses. Wipro will also refer select startups for Microsoft Accelerator programs and events. Under the partnership, referred startups will gain access to Wipro Open Innovation initiatives, such as:

Wipro and Microsoft Accelerator partner to create go-to-market opportunities for startups


Global GTM reach to rapidly build scale
An opportunity to integrate their solutions with select Wipro solutions
Wipro will help take the startups solutions to its global customer base
Targeted Wipro marketing support for proactive business opportunities, among others

Wipro’s Open Innovation philosophy strives to bring together and   partner with key stakeholders such as startups, academia, expert networks, Venture Capitalists, Incubators/Accelerators and Technology Consortia in the external ecosystem in order to deliver business value to Wipro, its partners and customers.

 “Microsoft Accelerator #CoInnovate program bridges the gap between corporates and startups. Connecting startups to corporates and crafting a win-win relationship is a critical need of the ecosystem today. The partnership with Wipro allows us to leverage our combined strengths and market reach to provide a whole new level of market access for our startups.” said Bala Girisaballa, CEO-In-Residence, Microsoft Accelerator. Bala mentioned that many of the portfolio startups, including CustomerXPS, CloudCherry, Zing HR, Altizon System and iBOT have seen great traction from Microsoft’s ISV Program and the accelerator’s corporate partnerships.

Commenting on the alliance, K.R. Sanjiv, Chief Technology Officer, Wipro Limited said, “Wipro has built strong connects in the global startup ecosystem, over the last three years, as part of our focus on building new open innovation capabilities. We are confident that our partnership with Microsoft Accelerator will be an important enabler in developing critical solutions for our customers, harnessing both the innovation taking place within Wipro and the external ecosystem.”

Through this partnership, enterprises stand to gain from access to the innovative technology solutions emerging from some of the best technology startups in the country. In addition, they will get a robust technology solution backed by the reliable delivery and support platform provided by Microsoft and Wipro.
Highlights from Think Next 2016

13 startups, Whodat, Betaout, MovenSync, Transaction Analysts, AllizHealth, Uncanny Vision, Meddiff, FarEye, Epictions, Germin8, Talview, Faircent and Surukam, graduated from the accelerator’s ninth cohort and were introduced to an audience of more than 550 corporates, investors, thought leaders, and Microsoft management who partnered to push the collaborative innovation.

The event also had Microsoft leaders, Judson Althoff (Executive Vice President, Worldwide Commercial Business, Microsoft Corporation) and Tzahi ‘Zack’ Weisfeld (General Manager, Microsoft Accelerator) addressing the audience on developments in the global technology and startup ecosystem. At the Think Next Panel - Transforming Tomorrow Together, Mr. Althoff, along with Aftab Mathur (Director, Temasek) and K.R. Sanjiv (Senior Vice President & Chief Technology Officer, Wipro Limited) and Balaji Suryanarayana (Co-founder, CustomerXPS) discussed the significance of enterprise-startup partnerships in the process of digital transformation. Microsoft also hosted the third edition of ‘All India Accelerators & Incubators Meet’ bringing together 35+ accelerators and incubation partners to drive greater impact to enable and empower the startups.

At the Think Next Panel, an impressive panel of speakers - Sharad Sharma from industry think tank iSPIRT, VCs Shekhar Kirani, (Accel Partners) & Samir Kumar (Inventus Capital), serial entrepreneur, K Ganesh, and Microsoft Accelerator alum, Aditya Sood, Sr. Director Engineering & Products, Nutanix deliberated on one of the most critical questions in the startup ecosystem – Why Go Global? and talked about the potential of India as a market for growth. Before the main event, Microsoft presented a highly curated set of startups to a select audience of investors, CMOs and Ecommerce businesses in a VC Speed Dating and two Market Access Programs.

Bala also mentioned that Microsoft Accelerator is currently accepting applications for its 10th cohort, which is scheduled to start in February 2017.

About Microsoft India
Founded in 1975, Microsoft (Nasdaq “MSFT”) Microsoft is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more. Microsoft set up its India operations in 1990. Today, Microsoft entities in India have over 7,000 employees engaged in sales and marketing, research and development, and customer services and support across ten cities - Ahmedabad, Bangalore, Chennai, Delhi, Gurgaon, Hyderabad, Kochi, Kolkata, Mumbai and Pune.


About Microsoft Accelerator 
Microsoft Accelerator is a global program built to empower startups around the world on their journey to build great companies. We work with market-ready startups to provide the tools, resources, connections, knowledge and expertise they need to become successful companies. Our goal is to help startups mature into enterprise-ready companies by scaling every aspect of their business.

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